Yet Microsoft are selling more and more surfaces! Apple were so arrogant blatantly refusing to release an "all in one" and now the inevitable is happening.
It's this simple... People Want The Power Of A Full OS WITH a touch screen!!
The iPad is great for web browsing and watching Netflix in bed etc but outside of the few things a larger screened iPhone provides, which lets face it, is what an iPad is, people would rather just use their iPhone because it can do pretty much everything an iPad can do, and when all is said and done they can put it in their pocket, take it anywhere, make phone calls, take decent pictures, and more.
For people to want to share their iPhone's workload, the device has to do it all, which is why nine out of ten people on these very forums say the prefect set up for them is an iPhone and a MacBook or an iPhone and an iMac... And I agree, a full OS can do all the things an iPhone, and by extension, an iPad, can't do!
But here's the problem with the Mac lineup... It's stuck in the past! Ok the components get refreshed, but where's the innovation outside of an obsession with how thin they are? Point and click has its uses (mainly for professionals) but outside of that it's becoming outdated! Apple as well as others have tried to refresh its functionality with trackpads, gestures and larger trackpads, which has helped but not cured how old it's starting to feel... I keep reading articles about how more and more people are using their smart phones. A persons phone is become like an additional limb, people are fused with them... And what is the main input method of a smart phone? It's touch screen! Does that not tell you something obvious... There is no way I am paying that kind of money for a premium computer that doesn't even offer me the natural, quick and easy input that my phone offers!
The Microsoft Surface type devices are the future and Apple is paying heavily because it refuses to see it!
Don't get me wrong though, Microsoft have done a terrible job at a two in one software solution with awkward little UI buttons etc and it just doesn't work well on a touchscreen, but that's where Apple could revolutionise... Which is what I was expecting from the iPad pro... A lite weight fully touch optimised OS X with just enough left out that people who really need a Mac would still buy one!
But what did we get... An even bigger iPhone. Omg, are Apple really that slow? Keep iOS for the iPhone as it was intended Apple. If you want to save the iPad you know what you have to do.