Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_2_10 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Mobile/8E600)
Not to mention the slippery numbers from Android tablet suppliers. Report the shipping numbers and hope lazy reporters trumpet those as sales numbers.
Just don't look at the store shelves...
You realize that Apple reports their shipping numbers and not actual sales numbers as well, right? They just have clever wording when they state how many units have gone out the door.
I'm not saying Apple isn't kicking the competition as far as units - but you don't need to "slander" the competition as if they are doing something underhanded which Apple isn't. They ALL report the same stat.