I found this interesting: I have noticed more and more people on the train to and from work using tablets and e-readers. (mostly Kindles and iPads) I have also noticed a lot more people TALKING about buying tablets or e readers. So yesterday, I heard a lady talking to her friend about whether to buy a tablet or not. She kept saying she wanted a Sony iPad. It was driving me crazy, but I didn't intervene. I wanted to hear if anyone ever corrected her or if I could figure out why she thought it was made by Sony. I never did hear the end of the conversation because I fell asleep on the train. Anyway, I have to wonder if for some people the Apple brand is not nearly as recognizable as the name of the product. Like if a 50 year old lady is buying an iPad, does she think Apple or does she just think iPad? Does she think every tablet is an iPad, like it's a synonymous term? You can win iPods in the claw machine at the grocery store now. Do people still really care that it's Apple, or do they just care that it's an iPod? Anyone have any thoughts? I think for a long time while Apple was coming back from near death, it was a lot bigger deal to people. Now that Apple products are household items, it seems to be a different story.