iPad stronger name than Apple?

Discussion in 'iPad' started by spiderman0616, Jun 17, 2011.

  1. spiderman0616 macrumors 68040


    Aug 1, 2010
    I found this interesting:

    I have noticed more and more people on the train to and from work using tablets and e-readers. (mostly Kindles and iPads) I have also noticed a lot more people TALKING about buying tablets or e readers.

    So yesterday, I heard a lady talking to her friend about whether to buy a tablet or not. She kept saying she wanted a Sony iPad. It was driving me crazy, but I didn't intervene. I wanted to hear if anyone ever corrected her or if I could figure out why she thought it was made by Sony. I never did hear the end of the conversation because I fell asleep on the train. :)

    Anyway, I have to wonder if for some people the Apple brand is not nearly as recognizable as the name of the product. Like if a 50 year old lady is buying an iPad, does she think Apple or does she just think iPad? Does she think every tablet is an iPad, like it's a synonymous term? You can win iPods in the claw machine at the grocery store now. Do people still really care that it's Apple, or do they just care that it's an iPod?

    Anyone have any thoughts? I think for a long time while Apple was coming back from near death, it was a lot bigger deal to people. Now that Apple products are household items, it seems to be a different story.
  2. 42streetsdown macrumors 6502a


    Feb 12, 2011
    Gallifrey, 5124
    does sony make a tablet? maybe she was using iPad as a generalized word for tablet.
  3. ESPN macrumors regular

    Jun 12, 2011
    Are you high?

    Apple , Microsoft ,Google are all household names.
  4. NebulaClash macrumors 68000


    Feb 4, 2010
    Yeah, I'm sure people are well aware of the Apple name simply because the iPod became so famous. But if you notice most of the Apple ads put the name of the product out there, but not the name of the company. Instead you just see the Apple logo and they know you know what company they are talking about. That's how much Apple is now known.

    But the end result is the word that gets pushed onto the public's consciousness is "iPod" or "iPhone" or "iPad."

    With estimates that Samsung may have 10% of the tablet market, and all the other wannabes might combine for another 10%, Apple must have 80% of the tablet market now. That's dominance along the order of their MP3 player dominance. So it's not surprising if like people talk about Xeroxing something, people talk about getting a Sony iPad. We don't have a tablet market, we have an iPad market.
  5. vrDrew macrumors 65816

    Jan 31, 2010
    Midlife, Midwest
    I'd hesitate before making too many broad conclusions from a single anecdotal incident. The person you overheard may not know which company makes the iPad, and may have mentally substituted Sony for Apple.

    At this point, among the general gadget-buying public, I'd have to believe Apple was better known than iPad. People have been buying Apple computers since the lates 1970s, iPods since 2001, and iPhones since 2007. There's probably close to a half billion various bits of Apple hardware knocking around. Compared to twenty million or so iPads.

    Is there the possibility that the word iPad becomes a synonym for "touchscreen tablet computing device" in the way that "Coke" and "Xerox" became generic words? Possibly, but doubtful. Companies are much more protective of their trademarks and tradenames. On the other hand, the people at Apple must be somewhat satisfied that the iPad has achieved such a dominant "mindshare" position.
  6. spiderman0616 thread starter macrumors 68040


    Aug 1, 2010
    To be clear, I'm not drawing any conclusions from one conversation that I overheard. It just got me thinking. I also had a lady ask me on the train one day if my iPad was a Kindle. People just don't seem to have the tech straight and I'm just interested to figure out why.
  7. ratzzo macrumors 6502a


    Apr 20, 2011
    Generally speaking, older people who didn't grow up with all the technological advances we've seen today, find it difficult to adapt themselves to such rapid growth. Perhaps that is why that lady said it was a Sony iPad. To answer the question, no, more people know what Apple is than what iPad is.
  8. reactions macrumors 6502


    Jul 24, 2009
    People aren't nerds like u and I

    And people call android phones Droids

    Is that the new Droid EvO?
  9. 03jcrhr macrumors member

    Jun 8, 2011
    I would say iPod is a stronger name than Apple. The number of people who refer to Sony MP3 players etc. as iPods is extraordinary
  10. 3goldens macrumors 68000


    Feb 26, 2008
    my very thought!
  11. Blakjack macrumors 68000


    Jun 23, 2009
    I understand where the OP is coming from. Yes Sony has a tablet coming out. So it wouldn't surprise me if she was speaking of buying the Sony tablet and thinking of iPad in general.

    It also wouldn't surprise me to hear non techies speak of all tablets as iPads. Is iPad stronger than Apple...I don't think so, but it is something to think about.
  12. xraytech macrumors 68030

    Mar 24, 2010
    Facial Tissue = Kleenex

    Adhesive Bandage = Band-Aid

    Cotton Swabs = Q-Tips

    People associate products with a Brand Name even if the product they are using is not. So I guess the general public is starting to associate any Tablet looking device as an iPad.
  13. Virgo macrumors 6502a


    Jun 7, 2011
    Los Angeles, CA
    Everyone looks at me like I'm crazy when I refer to my e-reader as my "nook." They have this look on their face like "WTF?!" Then I always have to say, "you know, it's like a kindle.." "OHHH." It's so annoying, it made me think about switching to a kindle, lmao. And my dad asked me if it was an iPad... "no, but if you wanna buy one for me go ahead."
  14. eastercat macrumors 68040


    Mar 3, 2008
    Back in the day, any portable tape player was pretty much called a walkman. So it's entirely possible that people call any portable music player an ipod and any tablet/e-reader an ipad.
    Considering how many companies have copied apple's styling cues, it wouldn't be surprising that someone thinks that sony is capable of designing a ipad looking tablet.
    Anyway, if the lady went to the store and asked for a sony ipad, I'd like to think the person would get her an ipad--especially if she walked into the apple store.:D
  15. ESPN macrumors regular

    Jun 12, 2011
    I appreciate your agreement :)

    Droid Thunderbolt :cool:
  16. ChristianVirtual macrumors 601


    May 10, 2010
    When I was much younger I went to a BurgerKing and wanted a BigMac ... didn't really worked out ... ;)
  17. 4DThinker macrumors 68020

    Mar 15, 2008
    The lady was referring to the Sony e-reader. A better but lesser known e-reader than the Kindle, but available almost anywhere Kindles are. Sony's tablet hasn't shown up yet. They are probably waiting to see how Apple vs Samsung turns out, and they would also be likely to make their tablet as much like an iPad (thin, light) as possible.
  18. From A Buick 8 macrumors 68040

    From A Buick 8

    Sep 16, 2010
    Ky Close to CinCinnati
  19. gr8tfly, Jun 17, 2011
    Last edited: Jun 17, 2011

    gr8tfly macrumors 603


    Oct 29, 2006
    ~119W 34N
    I think your generalization is off by a generation or more. People in their 50's were in their 20's or 30's when the personal computer revolution took place (along with other tech markets such as CD's and ripping their own CD mixes, the Internet, and all that other stuff).

    But back on topic: I believe the last relevant poll showed that Apple was the most recognized brand in the world - so, there must be some recognition, even if it's subconscious (I'm sure if the person in the OP were asked, they would most likely know the connection from Apple to iPad). I do acknowledge, though, that "iPad" could becoming generic, as iPod did.
  20. Firen macrumors regular


    Jun 15, 2009
    Vienna, Austria
    In my family many just call MacBooks or iMacs "an Apple". I started calling their laptops "a Microsoft" now, since they are unwilling to learn.
  21. Fernandez21 macrumors 601


    Jun 16, 2010
    My parents still call any video game console a nintendo even though the nes was the only one with that name. Same with any mp3 player as an iPod. Wouldn't surprise me if everyone just starts thinking about any tablet being an iPad.
  22. Matthew9559 macrumors 6502a


    Apr 7, 2007
    Cleveland, OH
    I think you're right, that the brand name is stronger than the company name for sure.

    People call all MP3 Players, iPods.

    People call all tablets, iPads.

    That's where the story ends but still definitely true. Sony missed a huge chance, we used to call all CD players, Walkmans. ;)
  23. Piggie macrumors G3


    Feb 23, 2010
    This is both good and bad.

    It would not matter at all if Apple were aiming for people on these forums as we all know what's what.
    But someone who'd got zero knowledge about computers.

    Normal people :D

    May well just think, like walkmans, record players, cassette players, tvs, etc etc that are all the same thing really.
    Go to buy an iPad and come out with a tablet from anyone.
    Yes they saw the iPad adverts, but all tablets are the same are they not?
  24. darngooddesign macrumors G3

    Jul 4, 2007
    Atlanta, GA
    Don't forget Xerox.
  25. Flyin Ryan macrumors member

    Jun 16, 2010
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8J2 Safari/6533.18.5)

    I know where you're coming from. I work for Officemax and a customer was looking at a charger for a Sony Reader and she asked "since it says Reader, is that for all book readers?" I then went on to explain that Reader is Sony's product name.

    Hence the trademark logo next to the word Reader.

Share This Page