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Apple's iPhone 12 lineup holds its value over 20 percent better than the Samsung Galaxy S21 range, according to data gathered by SellCell.

galaxy-s21-iphone-12-pro-max.jpg

Despite having been on sale for considerably less time than the iPhone 12 lineup, with orders arriving from late January this year, the Samsung Galaxy S21 series is failing to hold its value as well as its main competitor.

By measuring each handset's suggested retail price against its monthly and total depreciation based on the value of "good" and "used" devices, SellCell was able to precisely calculate the depreciation of each device.

The iPhone 12 range has lost value by 18.1 to 33.7 percent since its launch in October 2020. The Samsung Galaxy S21 series, on the other hand, has seen significant depreciation of between 44.8 and 57.1 percent since its launch in January 2021.

The 64GB iPhone 12 and the 512GB iPhone 12 Pro lost the most value with depreciation of 33.7 percent, while the 128GB iPhone 12 Pro Max was the smallest loser with depreciation of just 18.1 percent. The 512GB iPhone 12 Pro Max, as the most expensive iPhone 12 model, still performed much better than the equivalent most expensive Samsung Galaxy S21 device, the 512GB Samsung Galaxy S21 Ultra, which lost 53.3 percent of its value.

Similar losses are seen across the S21 lineup, with the 128GB Galaxy S21 losing 50.8 percent of its value, and the 256GB model losing 57.1 percent. Despite only launching in January 2021, all of the Samsung S21 handsets have lost almost 50 percent of their value, which seems like a very substantial loss considering they have only been on the market for three months.

It is also worth noting that, compared to the iPhone 12 lineup, the S21 range costs more in a direct like-for-like comparison. Samsung's most expensive smartphone, for example, costs $1,599, compared to Apple's $1,399. This means that the losses on the Samsung devices are also much larger by the dollar as well as by percentage.

While the iPhone 12 handsets have also depreciated, their losses have occurred at a considerably slower rate, and a significantly lower percentage, not to mention the overall lower initial retail prices. This is also amid the iPhone 12 series having a two-month head start on launch. The markedly better performance of the iPhone 12 series in terms of resale value may be attributed to better existing demand for the same devices after the point of the initial sale.

Article Link: iPhone 12 Holds Its Value Over 20% Better Than Samsung Galaxy S21 Range
 

Brian Y

macrumors 68040
Oct 21, 2012
3,739
979
These numbers don't add up, at least here in the UK.

Looking at eBay sold prices: iPhone 12 Pro Max (used) seem to be going around £750-850 mark. RRP £1099. S21 Ultra (used) are around £800-850, RRP £1149.

Barely any difference. This entire article is basically what one trade-in place has valued phones at.
 
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melgross

macrumors 6502
Jan 23, 2004
369
268
New York City
This is nothing new. Almost nobody buys Samsung g phones at full prices, even when they first come out. It’s almost always something like: “Buy one, get one at half off.” And a short time later: “Buy one, get one free.”

it’s how several friends who buy their products buy them. Every four, or so years. So, of course values drops quickly. It was never high to begin with.
 
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Jakewilk

macrumors regular
Jul 21, 2014
249
591
The title is misleading. Apple has a 20 percentage point advantage, not a 20% advantage over Samsung. That’s 30% depreciation for apple vs 50% for samsung. That’s more like a 40% advantage for Apple
 
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Cariño_b

macrumors newbie
Apr 4, 2021
2
-3
It’s not the case here in Austria or Germany. 950-1000€ for used S21 Ultra and 950€ or lower for iPhone 12 Pro Max both with 128gb. 11 Pro Max sells for the same price also with S20 Ultra. Iphone prices plummet really hard after 1.5 to 2 years like the XS models they sell for around 350€. That is the effect of 4 models each year from Apple. Apple resale value is not that good anymore. We just need to buy our phones based on our needs and not thinking of Apple resale value. Apple ecosystem is the best right now.
 
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Infinite Vortex

macrumors 6502
Mar 6, 2015
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This comparison is only meaningful if both devices are purchased at full retail. And we all know that Samsung will discount their products quite heavily soon after release time. This is a reflection of Apple not discounting the year through more than anything.
 
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ani4ani

macrumors 68000
May 4, 2012
1,599
1,463
UK
This comparison is only meaningful if both devices are purchased at full retail. And we all know that Samsung will discount their products quite heavily soon after release time. This is a reflection of Apple not discounting the year through more than anything.
I think the reality is, Apple phones are just much more expensive despite what the respective RRP is. Samsung for the first month after release sell at RRP but include $2-300 (at RRP) of extras, e.g. new buds, watch etc. (Apple never do any such thing) Samsung also offer much better trade in values. After the initial month or so, Samsung drop to the “real” retail price. The % depreciation is irrelevant, it’s the $ depreciation that matters. If iPhones retained so much value, then Apple would reflect it in their trade-in values, which are typically insulting.

Samsung phones come with much longer warranty also, something you pay extra for with Apple.
 
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Michael Scrip

macrumors 603
Mar 4, 2011
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Samsung itself discounts late model smartphones in its retail channels by 20% or more within a few weeks of release. So this isn't really surprising.

Almost nobody buys Samsung phones at full prices, even when they first come out. It’s almost always something like: “Buy one, get one at half off.” And a short time later: “Buy one, get one free.”

This comparison is only meaningful if both devices are purchased at full retail. And we all know that Samsung will discount their products quite heavily soon after release time.

These were my thoughts too immediately when I read the headline.

Carriers and even Samsung themselves will give deep discounts soon after launch.

While carriers rarely give big discounts on Apple products. And Apple doesn't at all.

I kinda feel bad for the people who rush out and buy a $1,200 Samsung phone at launch. Wait... no I don't...

:p
 
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falainber

macrumors 68020
Mar 16, 2016
2,454
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Calculating depreciation based on MSRP is just plain stupid. Very few people buy Samsung phones for MSRP (and those that do usually get a lot of free stuff). When calculated against the actual retail price, it's not clear which devices hold their value better.
 
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Dark_Omen

macrumors member
Jan 31, 2021
85
67
Android phones are just awful. Awful keyboards that stink compared to iOS phones. Unpolished apps. Carrier bloatware. Carrier has to "approve" of updates before they're pushed to the phone... Oh I'm sorry, I thought it was my phone, not Verizon's or AT&T's. There's no reason for the AT&T logo to show up when the phone starts, or for their bloatware apps to be all over the place, or for them to approve a software update.

It's not hard to see why Android phones aren't worth as much as iPhones.
 
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