iPhone 12 Mini Reportedly Accounted for Only 5% of Sales in First Half of January

[MacRumors]

The iPhone 12 mini, the smallest variant in the iPhone 12 lineup, reportedly accounted for only 5% of sales for the entire 2020 iPhone series in the first half of January in the United States, according to Counterpoint Research cited by Reuters.

Counterpoint Research indicates that handsets over 6 inches such as the iPhone 12, 12 Pro, and 12 Pro Max outperformed smaller models such as the 5.4-inch iPhone 12 mini for the start of this year. The relatively low sales for the 12 mini is expected to be due to a trend in the overall market where consumers are veering away from smaller displays and opting for larger, more immersive smartphone sizes.

Reports of lackluster iPhone 12 mini sales began emerging in early January, and last week JP Morgan analyst William Yang stated in a note seen by AppleInsider that weak demand for the model could result in Apple cutting production entirely in the second quarter of 2021 to allow it to sell through its existing supplies.

Last month Apple reported its quarterly earnings for the first time following the launch of the iPhone 12 in October. While Apple did not disclose specific sales figures for each of the models in the lineup, the company did report $65.60 billion in revenue for its iPhone business alone, a new quarterly record.




Article Link: iPhone 12 Mini Reportedly Accounted for Only 5% of Sales in First Half of January

 

[Td1970]

So a phone that sold well. Many companies would live to sell that many phones

Probably not a big success for Apple

 

[TheYayAreaLiving 🎗️]

Size Matters!​

According to Apple: SMALLEST & THINNEST iPhone in the world... yet very SLUGGISH in sales. I really thought it would have been a big hit.

The reveal made itself such a big hit though.

 

[motm95]

If that is accurate, Apple may not make another mini phone.

 

[UltraInstinct]

It would be a huge shame if they cancel the mini line after one year.

 

[FelineTech]

I love my iPhone12 mini. I guess I'm in the minority. I think if they had put a telephoto lens on it (instead of wide angle), it might have appealed to more people.

 

[Rychiar]

I dunno why. all the older people and people who don't wanna spend a grand on a phone are buying them... its just lame they don't have a zoom lens

 

[TheYayAreaLiving 🎗️]

It would be a huge shame if they cancel the mini line after one year.

not if apple wants to save money! it wouldn't be.

 

[kiensoy]

Samsung was right about “phablets”.

 

[trevorep]

I absolutely love my mini. It's the phone I've been wanting Apple to make for SOOOO many years. Would make me super sad if they dropped it from the lineup in the future.

 

[Td1970]

Money talks everyone. Apple doesn’t care about you just what you buy from them. Same as every other business

 

[lupend88]

I have had the Plus/Max variant of the iPhone ever since they started making them. And for whatever reason I was so drawn to the Mini this year. I can say it has been my favorite iPhone ever, I really hope they don't cancel them! Such a joy to hold and it has really helped me cut my screen time down and not be so tied to my phone.

 

[Realityck]

Apple needs to continue making smaller phones, but increase the thickness slightly so you can use a bit larger battery.

 

[vagos]

Conclusion: Don't base your products on forum requests.

 

[yukari]

I guess my 12 Mini will have to last.

 

[iMerik]

I don't want a mini but a friend of mine has and loves it. And if I ever hold it, I seriously enjoy it too. I just don't think I'll ever buy one, which is the problem. It does feel really nice in the hand though.

 

[senttoschool]

I think the pandemic has had a huge negative effect on the Mini's sales. The small size is most important when you're going out. When you're at home, you want a bigger screen to watch videos on the bed or couch.

I want an iPhone 12/13 Mini in the future when I can go out a lot more. For now, I will keep my XR because I'm staying home so much.

 

[IIGS User]

One could say the sales were smaller than other phones?

That volume didn't measure up?

I'm surprised. I expected this to at least find a significant nice market. If this was what you wanted, get one now. It won't come back.

 

[Art Mark]

This is all guess work and we have no idea of internal projections. I prefer the slightly larger sizes, easier on my eyes. But I know 2 people who have minis now and feel its the right phone for them.

 

[thadoggfather]

if this really is a flop, and retailers clear them out eventually, maybe I'll pick one up

$399 would be sweet

 

[ThatGuyInLa]

Not sure how or if at all this translates to cases of similar users but I’ve been wanting a smaller iPhone for years. IP4 was my favorite form factor. Then the time finally comes only for me to discover based on how I use my phone and what I use on it, combined with aging eyes, I bought the Max.

 

[Sendeky]

Sad for all of the people who love this phone, but it kind of makes sense. Most of the phones I see are usually the Plus/Max phones because people are now are doing stuff like watching movies/Instagram/Facebook on their phones which is easier/more comfortable to do with a bigger screen. Seems like most people don't care about portability and weight and care about screen size and battery life.

 

[Nosmo King]

Conclusion: Don't base your products on forum requests.

You beat me to it! Great minds think alike.

 

[AppleFan1179]

Put the best camera setup on the mini, see how it sells. Literally the only reason I have this gigantic pro max is the camera.

 

[phgreer]

I'm 54 and the older I get the more I feel I need a bigger phone or phablet size. My eyes are ok but it seems a lot of app makers, etc. still don't make text or response areas big enough.