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I want to say the pandemic also affects the appeal of the mini, since it can be considered a truly "mobile" phone that's easy to carry. But no one is going out these days. Not sure how the new Apple Watch has been selling, but there's not much incentive buying that either unless you like wearing a watch while at home.
I agree. I think it's really hard to estimate what impact the pandemic is having on the sales of a new iPhone size that has never existed before -- both in terms of people who are unemployed or underemployed, as well as people who are employed but 100% work-from-home right now. Both of those factors could be influencing whether somebody would consider a larger device than they would've wanted pre-2020, or if they're able to afford upgrading at all. If you're home all the time for whatever reason, maybe you get by with an iPad, laptop, or old iPhone and don't upgrade until sometime in 2021 when a mobile phone makes more sense for your needs again?

I bought a 12 mini because I was due for an upgrade and as much as I wanted to keep the telephoto lens, I couldn't justify the weight and size of carrying another pocket brick all day long just so I'd have that telephoto lens for the 2-5 minutes/day that I actually engage it.

That being said, I also bought the 12 mini partially in anticipation of a return to "doing stuff" in 2021. While I found my iPhone X unwieldy the entire 3 years I had it, it was less of a burden this past year because I could easily cart it around in my hand with me from room to room as I went from the bedroom to work in the home office to the kitchen to the living room, etc. But that phone barely fit into my pants pockets and was uncomfortably too heavy to hold for more than a few minutes.

Now that I have the mini, I can't wait for spring, and to get vaccinated. I'm excited to take this phone on a hike. Not only is the normal camera better than my X's camera (albeit I will still miss the telephoto), it will be lightweight and slip right into my shorts pocket without a problem. I already tried it. :)

As far as Apple Watch, I could see that going either way. I've been using mine for fitness more than ever this past year. Going on outside walks/runs and I'm eager to try out Fitness+ with a new stationary bike we got last year. I think it has a place in the current conditions. When I got an "S0" Apple Watch years ago, I got it for the convenience of reading notifications and replying to messages without needing to grab my phone. I've since upgraded to an S4 and I use it all the time, even now. It's just that that use is more fitness-focused than mobility-focused since I'm not going much of anywhere these days.

I think a lot of people might be in the market for a new phone once they can peruse an Apple Store again without an appointment, temperature check, or fear of going to a public setting like a mall. Not to mention those who find new work post-pandemic and their needs require a new, portable mobile phone. All of this considered, I don't think we'll fully understand what could have been/should have been the demand for an iPhone mini until late 2021 or 2022 at the earliest when enough of the travel restrictions and fear, as well as economic upheaval subside.
 
but everyone here wanted a smaller phone!
They wanted a “no compromises” iPhone 5/5s/SE1 sized iPhone for $399 with all the latest tech (OLED, 5G, 3 cameras, et al) and all day battery life while ignoring the fact that an iPhone like that is just not possible yet and certainly not for less than $999. Physics, engineering and economics are inescapable realities from which many here flee. It was inevitable that the mini is a disappointment to the tiny fringe of people on these forums who want a small iPhone. The rest of the general public does not and has not for a very long time. Reality just lacks a certain appeal for some on MacRumors.
 
But it's not a premium price. Premium in smartphone land these days is $1k+. The mini is solidly midrange.

The 11 is an Ok value, but SE is by far the best among the current iPhone lineup. For Apple's entire product lineup, it's either the SE or the M1 MacBook Air.
I agree about the price status. It isn't premium unless one's budget is no more than the SE 2020. Many people don't even blink an eye when spending $1200 + n a phone. The same people will turn around and bargain price on knock off cases and complain about the price will doing so.
 
In the end the mini will do just fine. Two of the four members of my family opted for the mini, the other two the Pro model. Once December numbers are counted, it will likely be shown to have done well. Further, it sits at $699. If it rationalizes $799 for the iPhone 12, it has also done its job. By all reports the iPhone 12 family is selling at a record pace. I believe Apple is very happy with their product mix and strategy.
 
I think the strategy Apple has with the phone lineup is good but they need to address the battery life and price. Just hearing from general people, they are aware of the battery life despite the performance and with the price, why would most go for that and not the 12? The chart seems to correlate that well. If they go cheaper, they have the XR or even SE, which are still great phones.

The Mini is in a tough position.
 
It’s like the inverse of how people would buy the 12 Pro Max but a small percent of them would actually use the camera found on that to the full potential ha ha.

People will just buy whatever seems best because actually researching it takes time. But that’s fine, it benefits Apple to have customers go for more of the expensive products.
 
Everyone I know loves theirs. It's the perfect form factor. The pro is too big. But the battery life is what's really killing sales.
Rumors of the battery life might have something to do with it. After the recent update, my mini has been holding a charge really well. I don't do a lot of talking on the phone, and the mini could easily get me through 2 days of use. I have a wireless charger and just set it on that every night anyway.

Unless you have freakishly small hands this form factor makes zero sense.
Unless you have freakishly big pockets, the other choices make no sense to me. I want a phone, not a tablet.
 
I have a regular 12 but my wife got the mini. To be honest, I envy her, the mini feels much better in my hands while the regular 12 is just too big (I expected it to be in the size of my old XS but it is way bigger and with the official Apple case it just feels too sturdy and difficult to operate).

I think part of the problem is that because of COVID many did not check out any of the new phones in a physical store and just opted for the safer looking regular option even though they would actually have loved the mini. At least this is what I did.
 
I suspect it's suffered as very few people have got to see it 'in the flesh' in order to gauge if it's too small - or 'just right'.

(I've still not seen any of the 12 models in person).

Actually, I'm surprised that people are buying new iPhones with half of the western world in some sort of covid restrictions/lockdown.
Super true. While I don't think many people make impulse decisions to buy a new phone while handling them at the apple store, I've definelty taken trip after trip to the apple store with friends and family as I help them try and decide on new tech. Not always an iPhone, but mac and iPad too.

People don't become diehard 15" or 13" MBP lovers by accident.

It's usually through trial and error with their friends and coworkers devices as well as casual shopping experiences. None of which are (or should be) happening in the recent past or future.
 
Even if this model serves a small percentage of users, they buy it 100% on purpose and passionately. Apple can adjust supply, but should keep it for sure. The SE is always going to be too lacking for those who want the latest phone in a small package.
 
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I see a lot of fishing for reasons. You're missing the mark. The reason is price. They priced the mini way too high and too close to the other models. If it were $100 cheaper, it would have bene a different story. Battery life is not an issue with this phone, which I know, because I own one. Why? Because it was between the Max for the camera or the mini to finally have a small phone again. The T-mobile started literally giving mini's away to exiting customers, so the decision was made for me.
While most people think the carrier subsidies ended long ago, it's simply not true.
I have 4 phones on my plan and all of them are Tmobile subsidized so price is completely irrelevant.
My gf even upgraded from an 11Pro to a 12Pro because the monthly fee was lower.

And myself and my roommate got the 12 Mini for $0 per month when I traded in my 8. Even though we're in an Tmobile area, i'm sure other carriers around the world still subsidize phone price as well.
 
So, that was 6% of iPhone 12 during launch period. What was launch period? How many total phones? Percentages don't tell us much. Cost per phone is less. is profit per phone the same or less? How does anyone know how many phones Apple expected to sell? How are sales of the mini doing after launch period?

Too many questions to jump to conclusions.

For my family I bought 2 12 pro Max and 1 12 mini for my step-son who has big hands but prefers a smaller phone. He is happy with it.
 
I really wanted the mini, but means it come out a month later than the 12, I become too impatient and got the 12 instead. Hopefully 2021 doesn’t have staggered releases.
 
I knew it! It used to be so fashionable to go around tirelessly complaining that Apple needs to make smaller phones, but this proves it — nobody actually wants that.
I'd buy this phone again any day. The mini is amazing, and I never have below 50% battery life. I don't even know it's in my pocket. My wife got the 12 pro, and--while more comfortable than our old X and 11 models--it's still too big and heavy. She's also jealous that my 12 mini blue is prettier than her 12 pro blue
 
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