You’re comparing Android the iOS which is your first problem. Android uses more Memory and runs it full. iOS doesn’t. Adding more memory for the sake of it is dumb. If you’re not using it why spend the money on and resources. You mention the Note 10+ but you forget to mention the fact it has a 4,500 mah battery inside compare to the 3,100 some odd in the 11 pro and 3,500+ in the max. I’m far from an Apple apologist I just know iOS is vastly different then android. You don’t add RAM for kicks and giggles because it takes more resources. Adding 6 not so much but adding 12? You’re adding 120%? More ram into the device. Logical reasons ? There is very sound logic in 64gb. Sure it’s not consumer friendly but the logic is sound as can be. They want you to buy the 256gb.