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I wonder if the October ship date had anything to do with this. If customers buy in stores, they might be more inclined to go for the 14 plus.
 
Apple's convoluted product lineups never really work out well and yet they just don't learn.

Mini (5.4")
iPhone (6.1")
iPhone Max (6.7")

Make all of these phones effectively the same, maybe $100 price differences as you go up the ladder to account for larger size.

Then you can have a Pro Max, essentially the Mac Pro of your iPhone lineup, that is supercharged and looks a little different and costs at least triple what the others do for the people with unlimited money/burning desire to have the latest and greatest.
I would say 5.8" and 6.5" for the regular and the Plus might even do it. Then let the Pro Max be 6.7".
 
Hopefully this results in Apple smartening up and offering a Mini Pro next year – 3 years now that the mini was stunted (first 2 non-pro versions lacked basic camera functionality ie: no zooming lens, now just dropped altogether for the third cycle)

ALSO: Nobody wants outdated form factors when the alternatives (Android competition) has gone notch-less pretty much across the board.
 
Early adopters are people like us on this forum who are going to lean towards the pro. Let’s see what happens when they hit Apple Stores for the next year. I think many will shy away from the pro to save a couple hundred dollars.
 
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Hopefully this results in Apple smartening up and offering a Mini Pro next year – 3 years now that the mini was stunted (first 2 non-pro versions lacked basic camera functionality ie: no zooming lens, now just dropped altogether for the third cycle)

ALSO: Nobody wants outdated form factors when the alternatives (Android competition) has gone notch-less pretty much across the board.
The mini sold less than 5% of all iPhones, meaning that they were easily outsold by older models too. A mini Pro model would likely sell even worse.

Almost nobody except some Macrumors diehards want minis.
 
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Is Apple's strategy really a failure if those who considered the 14 Plus decided 'you know, I may as well go with the Pro, it's only a 100 more and I get a lot more features"?

What are the margins though? I would presume Apple make more money on the 14 Plus than the 14 Pro given the higher component cost of the Pro.
 


The iPhone 14 Plus, Apple's 6.7-inch non-Pro iPhone, is facing no delays for delivery nearly a week after pre-orders opened, indicating demand for the new model may be low.

iphone-14-iphone-14-plus-in-hand-feature.jpg

Pre-orders for all models of the iPhone 14 lineup opened last Friday, with delivery for all models except the iPhone 14 Plus beginning tomorrow. While delivery estimates for the iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max remain delayed by days and even weeks, all models of the iPhone 14 Plus remain available for same-day delivery upon launch on Friday, October 7, with no delays.

The lack of a delay for the iPhone 14 Plus comes amid a report that demand for the new model has been worse than expected. Earlier this week, Apple analyst Ming-Chi Kuo said demand for the non-Pro 6.7-inch iPhone is far lower than that of the 5.4-inch iPhone 13 mini from last year, which it effectively replaces in the lineup. Kuo said, "Apple's product segmentation strategy for standard models fails this year."

The iPhone 14 Plus is meant for customers who want a larger iPhone without all the features of Apple's high-end models. The iPhone 14 Plus, like the iPhone 14, features the same chip as the iPhone 13 Pro, camera improvements, and other minor enhancements. Reviewers called the iPhone 14 an "iPhone 13S," noting the little improvements and changes compared to its predecessor.

Article Link: iPhone 14 Plus Facing No Delay Nearly a Week After Pre-Orders Opened Amid Reports of Low Demand


After years of supply contrained sales, did Apple make enough of this model this year to maximize sales?

Is the glass of water half full or half empty? :)

Take your pick and do whatever you will do with your opinions.

Buy the stock? Or sell the stock?
Or maybe just chat about it as if we know something for sure :)
 
1) People aren't buying iPhones every year or even every other year. The Apple nerds that do, will opt for the pro.
2) The launch date is later on, so it will inherently have lower pre-orders and orders may creep up as the launch day approaches.
3) The non-pro phones have historically had slower sales in the beginning. The 11 started selling better closer to the holidays. Sale success should be measured over a longer period of time beyond 1st week of pre-orders.
The type of casual user who would buy this model isn't the type to preorder a phone now that doesn't release until October. Over the long run the 14 Plus will become the best selling iPhone bar none. Just watch.

Suuure... I remember all kinds of inane excuses for the slow mini sales too.

"Apple stores were closed so nobody could see and try them before they purchased a phone."

"The pandemic had everyone staying at home so they wanted a bigger screen."

In reality not a lot of people wanted a small phone, but even fewer people want a gigantic non-Pro phone. The schadenfreude is tasty.
 
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The mini sold less than 5% of all iPhones, meaning that they were easily outsold by older models too. A mini Pro model would likely sell even worse.

Almost nobody except some Macrumors diehards want minis.

Mini is cool - I'd get one if that was all there was and I'd love it.

BUT - when you have the choices and you are only going to buy one for your own self to use, I go for the Pro Max all the time now. It's like you want a cool 2 seater sporty car, but end up driving the SUV home.
 
I think Apple's big market for the 14 range will be people who are coming from an X, Xs, 11 or 12, but the 14 needed to bring more than the marginal improvements it offered to tempt a lot of those users.

I think it was time for a bigger change:

2007 - iPhone launches

2010 - we get the iPhone 4 with a retina display, front camera and boxy metal design

2014 - we got a major redesign with the 6 and its larger and slimmer form factor

2018 - the x makes the big switch to FaceID and full screen display

2022 - we get... a somewhat better camera and dynamic island?
And in the beginning there were Siri and TouchID. There's been nothing exciting for me since FaceID
 
What are the margins though? I would presume Apple make more money on the 14 Plus than the 14 Pro given the higher component cost of the Pro.
I dunno, but older data showed the higher end machines often had higher profit margins. For example, the OLED iPhone X had a somewhat higher profit margin than the LCD iPhone 8.

Profit margins for iPhones in general have been *decreasing* though despite the much higher prices now. The best profit margins for iPhones were in the iPhone 3 and 4 era.
 
Mini is cool - I'd get one if that was all there was and I'd love it.

BUT - when you have the choices and you are only going to buy one for your own self to use, I go for the Pro Max all the time now. It's like you want a cool 2 seater sporty car, but end up driving the SUV home.
I could probably live with Mini too. Can't read the SE well but I've read the Mini isn't too bad. And why do people keep saying how something will sell that has never been an option.
 
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Anectdotaly I see the minis everywhere when out and about. If I wasn’t reading macrumors I’d thought it had sold alright. Still thinking the mini might get picked up again once they can fit something new in it.
Dito.

A Mini lover here. LOVE this size! Keeping my Mini as my main phone for a long time. I work at a job were I meet and see many many people. In my country iPhones are very popular but not as big as in the USA. When the 12 Mini was realeased I preordered it, loved it. So because it was a niche product I really was looking out which iphones the people had. I very rarely saw a Mini in the first 9-12 months. So rarely that I even spoke to those owners why they loved it or "oh that is a Mini right" etc. Since the release of the 13 lineup I saw Mini Phones (12 or 13, can't really tell from the display) more and more. Really like 100 times the amount I saw in the first year. Of course in general this is still not the amount of the normal size. But in my country I really see many Minis compared to Max, more Max but not like Apple's sales would suggest. Most of the iPhones I see here are 6.1inch iPhones.

And regarding the Mini Pro discussion. It is difficult. I believe many users HERE would have loved a 13 Mini Pro and bought a 13 Pro instead but those are really not the majority. I don't know for myself if I would have wanted a 40g heavier 13 Mini Pro compare to the way lighter normal 13 Mini. And many other's don't care either I believe. But you can't really tell, there is no Mini Pro and ther will probably be none for a very long time or maybe ever. The only reason I can see a comeback for flagship small phones is a new technology, I don't believe glasses are the future product to outsell everything but who knows, something else maybe when you need your phone only for camera and stuff but not for display size anymore. That could be a reason to make small phones again. And SE lineup of course as posted before this.
 
The mini sold less than 5% of all iPhones, meaning that they were easily outsold by older models too. A mini Pro model would likely sell even worse.

Almost nobody except some Macrumors diehards want minis.
It's overpriced and underpowered. Best value Apple products always sell well (the regular iPad, the MBA, etc). That's why the SE has been a hit as a small phone and the better in almost every way Mini has not. Good vs poor value for the money.

It needs to be, more obviously, the cheap new iphone, only without being limited in any meaningful way.
 
It's overpriced and underpowered. Best value Apple products always sell well (the regular iPad, the MBA, etc). That's why the SE has been a hit as a small phone and the better in almost every way Mini has not. Good vs poor value for the money.

It needs to be, more obviously, the cheap new iphone, only without being limited in any meaningful way.
The SE wasn't exactly a hit. It just didn't suck for sales like the mini did. However, the SE is consistently outsold by the regular iPhones (outside the mini), despite the SE's much lower price point.

But that is good for Apple, because the the other models have a much, much higher profit margin than the SE.
 
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My ideal lineup:

iPhone SE (5.4-inch)- Starts at $399
  • No MagSafe and wireless charging
  • Starts at 64 GB storage
  • 2 rear cameras
iPhone N (5.8-inch) - Starts at $799
iPhone N Plus (6.5-inch) - Starts at $899
  • Latest Ax chip
  • Starts at 128 GB
  • 3 rear cameras
iPhone N Pro Max (6.8-inch) - Starts at $1499
  • Latest Ax chip with higher core count
  • Higher RAM
  • Starts at 256GB storage
  • 4 to 5 rear cameras
 
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Nope - in my vicinity I am the only macrumors reader, I uses Pro and 3 out 4 around me use a mini. The fourth has a pro Max.

Main two reasons for the mini: just need it as a phone (why the big chunky thing in my pocket when I am doing physical work) and small hands (2 out of 4)

I would always go for medium size but whenever I pick up a mini I feel compelled. It is the size a phone should have. If I wouldn’t need to read as much on mine, I would use the mini too.

Edit: this should have been a reply to a post saying only nerds like us on forums demand the mini. But somehow that reference did not work.
 
I think Apple's big market for the 14 range will be people who are coming from an X, Xs, 11 or 12, but the 14 needed to bring more than the marginal improvements it offered to tempt a lot of those users.

I think it was time for a bigger change:

2007 - iPhone launches

2010 - we get the iPhone 4 with a retina display, front camera and boxy metal design

2014 - we got a major redesign with the 6 and its larger and slimmer form factor

2018 - the x makes the big switch to FaceID and full screen display

2022 - we get... a somewhat better camera and dynamic island?

I don't agree with this. I think for the Pros at least this is a major upgrade as it's the first change to the iPhone's face since the X in 2017 and they will likely stick with it for the foreseeable future. I'd class the big upgrades as:

2007 - iPhone launch

2010 - Retina display (iPhone 4)

2012 - Larger 4 inch display (iPhone 5)

2014 - Larger 4.7 inch display (iPhone 6)

2017 - "Full screen" display with notch (iPhone X)

2022 - Dynamic Island (iPhone 14 Pro)


Edit: Having read your post again I got the wrong impression of what you were saying. I do agree that the 14 should have had more, personally I'd have put the Dynamic Island on it. Always on display, ProMotion and the beast of a camera are more than enough features to maintain the differential between the regular 14 and the Pro.
 
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Now is it too late to correct course? The mini was canceled supposedly just a month into the 12 mini and we still got a 13 mini. Does this mean there will be a 15 Plus regardless of how bad it sells? I still hope the mini form factor becomes the next SE, but most rumors seem to point to that being closer to the XR.
 
I love how the remaining few homers think they all switched to the Pro Max. If that’s the case, shouldn’t the Pro Max have a 3 month delay due to unforeseen demand in the Pro Max? Lol don’t think to hard people. Answer is obvious. Apple is overrated like it’s bs Apple tv they keep dropping the price on because it’s $100 over priced.
 
My ideal lineup:

iPhone SE (5.4-inch)- Starts at $399
  • No MagSafe and wireless charging
  • Starts at 64 GB storage
  • 2 rear cameras
iPhone N (5.8-inch) - Starts at $799
iPhone N Plus (6.5-inch) - Starts at $899
  • Latest Ax chip
  • Starts at 128 GB
  • 3 rear cameras
iPhone N Pro Max (6.8-inch) - Starts at $1799
  • Latest Ax chip with higher core count
  • Higher RAM
  • Starts at 512GB storage
  • 4 to 5 rear cameras
Was looking good until $1799
 
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The SE wasn't exactly a hit. It just didn't suck for sales as bad as the mini. However, the SE is consistently outsold by the regular iPhones (outside the mini).
I mean they made real good money on it, no? 12% of your phone sales coming from a scrap-heap dated looking phone that's so cheap to produce is a win for Apple. They made it enticing enough for people to buy enough of them to cut a nice profit.

Make the mini enticing and people will buy that too. I would love a 5.4" phone but I've passed on the Mini the last two years. For an extra 100 bucks the regular 12 and 13 were simply much better phones in every way but size. So of course most people opted for the better value options.
 
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