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It makes no sense to use both Plus and Max. I really believe it will be 14 Max and 14 Pro Max.
 
iPhone
iPhone Plus
iPhone Plus Ultra


ab67616d0000b2734a70bfbf1d52485235303174.jpeg
 
Remember that Apple doesn’t name things based on what makes sense for us, they focus on creating clear hierarchy between products with catchy names for customers who may know nothing about the rest of the line, and it’s the correct strategy.

That’s the reason why iPhone 2022 is worse than iPhone 14, or why it doesn’t matter if Max means something different for iPhones, Macs and AirPods.
 
The Plus moniker used to indicate extra features, not just screen size. The 6 and 6S+ had OIS, the 7 and 8+ had the telephoto camera.

Max was meant to indicate "same phone, just bigger".

This plan is totally backwards.
 
Yes that makes sense that the top dollar buyers get their worth as well.
 
iPhone 14
iPhone 14 Plus
iPhone 14 Pro
iPhone 14 Pro Plus

Pro = Max Performance
Plus = Bigger Screen

When you get Pro Plus, you get both the bigger screen and the max performance. Keep it simple.

No, because:

Plus = 60 Hz
Pro/Max = AOD 120 Hz

You need to differentiate.
 
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Apple naming is like theoretical physics. Even our brightest minds can't come up with a theoretical model that explains how everything works.
 
Max has referred to the larger size since 2018 and since Pro Max will presumably still be used to identify the larger size Pro, I don't see why they would need to use both Plus and Max names in the 14 line.

For simplicity, my vote would be for:
iPhone 14
iPhone 14 Max
iPhone 14 Pro
iPhone 14 Pro Max

But perhaps Apple wants "Max" to be more than just about size and instead refer to the "greatest" version of the lineup.
 
Regardless of the name this 'new' size will sale very well - I know of at least 4 friends looking at the bigger model without the higher price
 
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