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'iPhone 14 Plus' Rumored as Actual Name of Standard 6.7-Inch Model

usagora said:
That would make sense if they didn't offer a "regular" iPhone 14 "Plus" that had the same screen size as the iPhone 14 Pro "Max", since the last word of those two names refers only to the display size, not any other features. It makes sense with the iPhone 13, because the "Max" is indeed the biggest phone in the 13 lineup. The "Pro" in the name is what differentiates the other features in marketing.
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No, that's not correct. Apple has never stated what "Max" means and the Pro Max has never just been bigger display size -The entire device is bigger so you also get a bigger battery with the best batterlife in a given line-up.

Additionally, while the 6.7 iPhone 14 Plus might get the exact same display size as the 14 Pro Max, the quality and brightness of the 14 Plus' display will be less than the 14 Pro Max. And the 14s Pro are also going to be at least same 120hz displays like 13s Pro got.

If display quality was the same across all four models then I'd agree. But it's not and the all the other features of the 14 Plus are not "Pro" nor the "Max"imum you can get.

So "14 Plus" makes the most sense.
 
ApplesAreSweet&Sour said:
Pro Max = S tier
Pro = A tier
Plus = B tier
(standard) = C tier
SE = F* tier
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LOL aside, the problem with the Max designation is the inconsistency. Aside from the larger screen, which is definitely subjective, and larger battery, Max does not always have better cameras than non-Max Pro.

In addition, Max should be equipped with more RAM for split screen multitasking and Apple Pencil compatibility.
 
MacRumors said:


Apple is expected to announce four new iPhone 14 models at its September 7 event, including a standard 6.7-inch model that has been widely referred to as the "iPhone 14 Max" in rumors. However, the device could actually end up having a different name.

iPhone-14-Plus-case.jpeg

According to a photo of an alleged iPhone case from Apple, shared by Twitter user "Tommy Boi," the new 6.7-inch model might actually be named the "iPhone 14 Plus" instead. This would result in the lineup consisting of a 6.1-inch iPhone 14, 6.7-inch iPhone 14 Plus, 6.1-inch iPhone 14 Pro, and 6.7-inch iPhone 14 Pro Max.

Of course, a photo like this could easily be photoshopped, but the "iPhone 14 Plus" name is still a possibility even if the leak is fake. The name "iPhone 14 Plus" could help to distinguish the device from the iPhone 14 Pro Max, and make it clear that the device is not a maxed-out model in terms of specs despite having a large 6.7-inch display.

Apple last used "Plus" branding for the iPhone 8 Plus in 2017. Since then, Apple has used "Max" branding for its largest-sized iPhones, including the iPhone XS Max, iPhone 11 Pro Max, iPhone 12 Pro Max, and iPhone 13 Pro Max.

An argument can still be made in favor of the "iPhone 14 Max" name, as Apple selling an iPhone 14 and iPhone 14 Max alongside an iPhone 14 Pro and iPhone 14 Pro Max would certainly provide some consistency. We'll ultimately have to wait and see which names Apple announces at its event just seven days from now.

As for the source, Tommy Boi accurately leaked some of Apple's new iPhone case colors last year, but it's unclear if the cases were authentic or replicas.

Update 1:45 pm: 9to5Mac claims it has heard from its own sources that the 6.7-inch non-Pro model will indeed be called the iPhone 14 Plus.

Article Link: 'iPhone 14 Plus' Rumored as Actual Name of Standard 6.7-Inch Model
Click to expand...
iPhone 14 SE
iPhone 14
iPhone 14 Max
iPhone 14+
iPhone 14+ Max
 
ApplesAreSweet&Sour said:
No, that's not correct. Apple has never stated what "Max" means and the Pro Max has never just been bigger display size -The entire device is bigger so you also get a bigger battery with the best batterlife in a given line-up.

Additionally, while the 6.7 iPhone 14 Plus might get the exact same display size as the 14 Pro Max, the quality and brightness of the 14 Plus' display will be less than the 14 Pro Max. And the 14s Pro are also going to be at least same 120hz displays like 13s Pro got.

If display quality was the same across all four models then I'd agree. But it's not and the all the other features of the 14 Plus are not "Pro" nor the "Max"imum you can get.

So "14 Plus" makes the most sense.
Click to expand...

Well I think it is correct 🤷🏼‍♂️ I guess we're just coming at it from 2 different perspectives, because, again, the "Pro" to me is what takes care of any superior specs, not the "Max". To me, all the "Max" indicates is the size. Yes, that means a bigger battery, but so would it on the larger "regular" 14, so that part's a wash - it's a direct result of the size.
 
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usagora said:
That would make sense if they didn't offer a "regular" iPhone 14 "Plus" that had the same screen size as the iPhone 14 Pro "Max", since the last word of those two names refers only to the display size, not any other features. It makes sense with the iPhone 13, because the "Max" is indeed the biggest phone in the 13 lineup. The "Pro" in the name is what differentiates the other features in marketing.
Click to expand...
Marketing is taking mundane spec differences like an increase in display size, display quality, battery life, etc., and turning it into a product name like "(Pro) Max".

Think about it: You don't sell anyone a 30 ounce fountain drink. You create a uniquely enticing, extra large cup for the 30 ounce fountain drink and call it "Big Gulp".

"Big Gulp" has imagery and emotions and presents a narrative of what the product will make you feel. A 30 ounce fountain drink is just a 30 ounce soft drink. Not very exciting.

"(Pro)Max" is Apple's "Big Gulp" iPhone.
 
ApplesAreSweet&Sour said:
Marketing is taking mundane spec differences like an increase in display size, display quality, battery life, etc., and turning it into a product name like "(Pro) Max".

Think about it: You don't sell anyone a 30 ounce fountain drink. You create a uniquely enticing, extra large cup for the 30 ounce fountain drink and call it "Big Gulp".

"Big Gulp" has imagery and emotions and presents a narrative of what the product will make you feel. A 30 ounce fountain drink is just a 30 ounce soft drink. Not very exciting.

"(Pro)Max" is Apple's "Big Gulp" iPhone.
Click to expand...

Again, we're not looking at it the same way as consumers. As a 13 Pro Max owner, I have never for a second considered the "Max" to refer to anything other than "it's the biggest iPhone". Maybe I'm just too logical to fall for the marketing hype if it was supposed to refer to anything else 😂

I'll leave it at that.
 
usagora said:
Well I think it is correct 🤷🏼‍♂️ I guess we're just coming at it from 2 different perspectives, because, again, the "Pro" to me is what takes care of any superior specs, not the "Max". To me, all the "Max" indicates is the size. Yes, that means a bigger battery, but so would it on the larger "regular" 14, so that parts a wash - it's a direct result of the size.
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Above all, Apple wants you to spend as much as possible and considers this first when naming its products:

Any ambiguity on which model offers the most value increases the odds of you settling for a less expensive model over a more expensive one.

Nothing is worse for Apple than when consumers look at the line-up and don't see a reason to go with a Pro or Pro Max. (Well, no sale at all is obviously the worst. But after that.)

Mitigating this starts with clear, unambiguous product naming that's really no more complex than "small, medium, large, and extra large".

If price follows value and product naming, then the "medium" cannot be name "extra medium" or "large medium". That would destroy the price/value hierarchy/ladder.
 
ApplesAreSweet&Sour said:
No, that's not correct. Apple has never stated what "Max" means and the Pro Max has never just been bigger display size -The entire device is bigger so you also get a bigger battery with the best batterlife in a given line-up.

Additionally, while the 6.7 iPhone 14 Plus might get the exact same display size as the 14 Pro Max, the quality and brightness of the 14 Plus' display will be less than the 14 Pro Max. And the 14s Pro are also going to be at least same 120hz displays like 13s Pro got.

If display quality was the same across all four models then I'd agree. But it's not and the all the other features of the 14 Plus are not "Pro" nor the "Max"imum you can get.

So "14 Plus" makes the most sense.
Click to expand...

In that case, couldn't the same sort of thing be said and asked about the "Plus" identifier? The Plus phones were more than just a larger size too. What had Apple said that "Plus" meant?

Given that the difference between the 13 Pro and 13 Pro Max is the size of the device and battery, I think it would make the most sense to use "Max" in the same way for the non-Pro models.

Additionally, as someone else mentioned in this thread, if Apple moved away from “Plus” in order to distinguish iPhone naming from the Plus (+) used for their subscription services like News+, TV+, etc., it may not make much sense to bring it back to the phone line.
 
usagora said:
Well I think it is correct 🤷🏼‍♂️ I guess we're just coming at it from 2 different perspectives, because, again, the "Pro" to me is what takes care of any superior specs, not the "Max". To me, all the "Max" indicates is the size. Yes, that means a bigger battery, but so would it on the larger "regular" 14, so that parts a wash - it's a direct result of the size.
Click to expand...
I would agree, Except for the fact that the 12 pro max had a better camera than the 12 Pro.
Apple clearly thought “max” meant more than screen size there
 
Calling it iPhone 14 Plus would be a good way to differentiate it from the 14 Pro Max which has several additional features. Max will indicate the maximum number of features/enhancements you can get while Plus just indicates a larger display. Makes sense.
 
usagora said:
Again, we're not looking at it the same way as consumers. As a 13 Pro Max owner, I have never for a second considered the "Max" to refer to anything other than "it's the biggest iPhone". Maybe I'm just too logical to fall for the marketing hype if it was supposed to refer to anything else 😂

I'll leave it at that.
Click to expand...
Which is why they need to use Ultra. Max isn’t actually a clear adjective when it comes to conveying anything. Ultra is more indicative of something being better or more in every way.

So
14
14+ (you get a 14 plus some other stuff)
14 Pro (you get higher quality all around meant for people who need the best)
14 Ultra (you get the best/most we can offer at this time)

And then there is the SE, which means System Expandable or Special Edition which the phone is neither.
 
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I still think having ‘plus’ and ‘max’ in the same lineup makes no sense.

So it’s gonna be…

iPhone 14
iPhone 14 Plus
iPhone 14 Pro
iPhone 14 Pro Max

iPhone 14 Max makes total sense IMO. Oh well…..
 
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Get rid of non-Pro models and for the budget iPhone do home button SE 128 GB in two sizes, 4” ($499) and 5” ($599). Both in the squared-off SE1 design. Future-proofed budget model with plenty of storage.

For the premium models get rid of numbering and “Pro” labelling and make the phone in four sizes, from genuinely mini to giant. 128 GB base. Triple cameras.

iPhone mini (5”) $699
iPhone (5.6”) $799
iPhone Plus (6.2”) $899
iPhone Max (6.8”) $999

One size for everyone who wants premium.
 
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Seems like the naming to 14 Plus won’t be coincidental. Previous years the Plus model always had an additional feature over the regular iPhone. It will be interesting to see what the 14 Plus have that the regular 14 won’t. Assuming the naming rumour is right.
 
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