As if the iPhone needed another performance jump. Nothing in iOS or the App Store will likely challenge the A14, never mind the A15/16 for a couple more years.
I have an Xs Max which is still running strong. I am curious about the pill shape because I hate the notch. If the reports are accurate the all glass screen is around the corner in a year or two so I think I can wait it out.I do think the performance upgrade will be major, when I upgrade my trusty XS...
That being said, even my nearly 4y old phone is not that laggy. I only notice slow downs when aps are updating.
I might go for a 5th year and live with the freedom of not caring about my phone
We’re not at the same stage of development. This is more like the first 20 or so years of cars, where there were still big technology improvements every year. Cars are relatively mature, the core technology anyway. Give it another hundred years.When car makers use the same engine year after year, it doesn’t seem like a big deal.
Not sure what the negative skew on this article is intended for.
We always assumed the “next” Apple Silicon Mac chip would either be based on an A15 or A16. Both of which are faster than the A14/M1. And if the A16 is just a slightly improved A15 then it doesn’t matter what the M(next) chip is for macs.
If I were to speculate, I would assume the new M chip WILL be based on the A16 as it is now just going to be an enhanced A15 with better RAM etc anyway.
Doesn’t really matter what they call it but my general thinking is it WILL be called M2. The performance gains from faster clocks, more powerful E cores (and more efficient), and extra GPU cores should equate to quite decent total performance gains. Especially when you compare typical industry wide generational gains from the likes of Intel and AMD etc. 10-20% gains are better than nothing. And this is 10-20% on top of the already stellar M1 performance.
I guess we will find out next week!
Try being one of the suckers that bought the very last Intel MacBook Air, in the i5 configuration no less. It’s not exactly slow, but boy did I feel stupid when 8 months later here comes the M1 MBA everyone is still raving about 18 months later, still with no clear successor in sight.I’m sorry, is your M1 MBA slow?
I’ve got one, it’s certainly not slow at all. If I’m upgrading for anything it’s the design, even if they did somehow shove a 3nm processor in there it’s not gonna make that big of a difference for everyday use.
We always assumed the “next” Apple Silicon Mac chip would either be based on an A15 or A16. Both of which are faster than the A14/M1. And if the A16 is just a slightly improved A15 then it doesn’t matter what the M(next) chip is for macs.
If I were to speculate, I would assume the new M chip WILL be based on the A16 as it is now just going to be an enhanced A15 with better RAM etc anyway.
iPads and iPhones are a completely different thing. Most consumers have no idea what chip powers them. Laptops and desktops are very different, tho, and that is what I am referring to when i say computer consumers DO know what chip is in the product (they may not know the specs, but they know the chip name, e.g. "M1")I know someone just last week that bought “the Green iPad”. I’m assuming they’re talking about the iPad Air 4 because green isn’t available in the newer iPad Air 5. But, they wouldn’t know one from the other OR even care that one’s newer than the other. They just wanted one that was green.
Most consumers are of that type. They may know something about how much storage they want OR if they want to use it cellular, but those two and the color’s what’s most important.
Exactly, meaning even if the M2 is only moderately faster than the M1, customers will still think that it’s newer and better, so either way it’s a win for Apple.iPads and iPhones are a completely different thing. Most consumers have no idea what chip powers them. Laptops and desktops are very different, tho, and that is what I am referring to when i say computer consumers DO know what chip is in the product (they may not know the specs, but they know the chip name, e.g. "M1")
Exactly, meaning even if the M2 is only moderately faster than the M1, customers will still think that it’s newer and better, so either way it’s a win for Apple.
Customers don’t care about the nanometer count.
Keep in mind even though this new chip is rumored to still be 5 nm, it’s also rumourd to get a huge GPU improvement (up to 9/10 cores instead of 7/8), faster ram and the marginal but still important performance and efficiency gains that the A15 got over the A14.
Because of all of those improvements I personally think that Apple will be more than comfortable calling this an M2.
At the end of the day, the name is nothing but marketing, as someone else said it doesn’t actually mean anything in relation to the processor itself.
Apple could use 3 nm for the next MacBook Pro and still call it M2pro, that’s just marketing not actual specifications All of that plus a new design and any other improvements they choose to add make this upgrade look quite nice
But since the M1 is the first of a family, there is no precedent for how Apple will name/number the chips beyond this first generation. Or even what will constitute a "generation" for Apple marketing. I don't think it hurts their "credibility" at all - how could it? If we were on the 15th generation, and they had a history of incrementing the number with a particular attribute (e.g., with every 1nm die shrink), and then suddenly incremented chip name while using the same die size, that would hurt credibility. But there is no history here, so maybe they will increment the number with every small improvement. Who cares?Kuo's argument is this cuts the immense credibility Apple has built with M1 by calling a minor upgrade M2.
Sure, Apple could call it an M3 or M16 if they wanted to, but branding itself has value.
In addition, calling something an M2 if it performs like an M1.2 reduces the perceived performance of M1 Pro series as well as the real 3nm M2 Pro series.
I believe if we have an M2, it will be revised version of the M1. Apple can barely make laptops, why anger people waiting for M1 devices?Kuo's argument is this cuts the immense credibility Apple has built with M1 by calling a minor upgrade M2.
Sure, Apple could call it an M3 or M16 if they wanted to, but branding itself has value.
In addition, calling something an M2 if it performs like an M1.2 reduces the perceived performance of M1 Pro series as well as the real 3nm M2 Pro series.
If the M2 doesn’t carry a significant improvement over the M1, they’ll still sell roughly 20 or so million Macs, 10 million to folks that have never owned a Mac before and 10 million that have owned a prior Mac.Apple does seem like they are in a bind here. It's true that the average Macbook Air buyer doesn't care what the chip is called. But lots of eyes are on them generally about this, and if they market this chip as an M2 and it doesn't carry a significant improvement over the M1, people are going to worry about what that means for the presumably upcoming M2 Pro, Max, and Ultra.
But since the M1 is the first of a family, there is no precedent for how Apple will name/number the chips beyond this first generation. Or even what will constitute a "generation" for Apple marketing. I don't think it hurts their "credibility" at all - how could it? If we were on the 15th generation, and they had a history of incrementing the number with a particular attribute (e.g., with every 1nm die shrink), and then suddenly incremented chip name while using the same die size, that would hurt credibility. But there is no history here, so maybe they will increment the number with every small improvement. Who cares?
Except it won't. Even if A16 (14 Pro) has the same cores as A15 (13 Pro), it will be made on a newer 5nm process (5NP vs. 5N) which offers either 20% better performance or 40% greater efficiency. And Apple can do a mix of both, so they can offer more performance and better battery life in the 14 Pro over the 13 Pro.
But the A16 will likely have new cores compared to A15 so the performance and battery life will be even better than what they would naturally get from moving to the 5NP process from 5N.
All PC’s are the same whether it’s a Windows or macOS. The vast majority doesn’t care and wouldn’t understand if you tried to explain what CPU a system has. It doesn’t matter to them because whatever they buy is going to be more performance than they’ll ever use. And, it’s no surprise that the iMacs come in colors and the MacBook Air comes in gold as those are the systems Apple sells the most of.iPads and iPhones are a completely different thing. Most consumers have no idea what chip powers them. Laptops and desktops are very different, tho, and that is what I am referring to when i say computer consumers DO know what chip is in the product (they may not know the specs, but they know the chip name, e.g. "M1")
Data doesn't back this claim..... that's how those impressive graphs about 30% or 50% boost come about. Apple can't magically increase performance without adding transistors. When TSMC slows, Apple Silicon slows. ...
Not at the same size die level ( efficient die layout )
A9 and A10 were same process node, but the A10 got bigger.
A9
".... Apple A9 chips are fabricated by two companies: Samsung and TSMC. The Samsung version is called APL0898, which is manufactured on a 14 nm FinFET process and is 96 mm2 large, while the TSMC version is called APL1022, which is manufactured on a 16 nm FinFET process and is 104.5 mm2 large. ..."
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Apple A9 - Wikipedia
en.wikipedia.org
A10
"... he A10 (internally, T8010) is built on TSMC's 16 nm FinFET process[1][9] and contains 3.28 billion transistors (including the GPU and caches) on a die size of 125 mm2.[10] .."
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Apple A10 - Wikipedia
en.wikipedia.org
The A10 'bloated' up to "iPad Pro" A--X / M1 size and hasn't been that big since. [ The A10X had to jump to TSMC 10nm to stay in the 120-140mm^2 zone for a 'bigger A series' offering. ]
The A10 probably got some die space layout uplift because it was not dual sourced. but did Apple "effiecenly" save space to add substantive new features is on thin ice for evidence ( it is a bigger die). Did they make a bigger die that usually showed no increase in power levels. Yes. Did they save die space? No. ( got better at turning stuff not being used off. )
We have confirmed the process to be TSMC 16FF-based, so this means that Apple has basically been in the same 20/16nm technology for the last 3 generations, and it took 2 iterations on FinFET for Apple to get the A10 back to the gate densities we saw in the A8, optimized on a planar process.
A notable difference from the A9 to the A10 is much tighter SoC-level die utilization, which is more in line with the A8. This, along with tighter 9-Track and 7.5-Track libraries of an 16FFC process, are expected to have kept the die from bloating to the ~150 sq. mm level that we were expecting from a straight scale of the A9 to the A10, in terms of transistor count.
It has been impressive how architectural and design techniques have exploited the device-level performance boost from 20nm planar to 16FF FinFET, and the expected improvement in 16FFC, to continue the speed improvement and power reduction, despite the lack of gate-level scaling. This goes to show that there is a lot more to SoC optimization than just scaling, and makes it all the more important to understand how to best squeeze performance out of the latest or previous technology nodes.
The problem with A16/M2 staying with TSMC N5 generation is that they have already done that. A14 (TSMC N5) and A15 ( pretty good chance was already on N5P. ). Apple took a die 'bloat' here also. A14 ( 88mm^2 ) and A15 ( 107mm^2 )
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Apple A14 Die Annotation and Analysis – Terrifying Implications For The Industry
Despite TSMC’s claims of a 1.35x shrink on SRAM, Apple’s system cache has only shrunk 1.22x. This has far reaching implications for the industry. Designers cannot use increased LLC sizes as a crutc…semianalysis.com
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Apple A15 Die Shot and Annotation - IP Block Area Analysis
TechInsights released a die shot of the A15 and with the help of SkyJuice’s, we are analyzing it today.semianalysis.substack.com
The notion that would keep N5 density and go to a > 107mm^2 for A16 and likewise grow the M2 past the normal "iPad Pro" die size is dubious when there is a N4 process with a 6% shrink readily available. ( MediaTek and Qualcomm are using it this year. Why would Apple skip it for A16 when had already bloated up on A15? That would mean more wafers to make the same amount of die. )
Apple hasn't stuck around for three iterations on the same process general node before. The notion that "well they have done two generation in the past"... yeah. But this wouldn't be two. They have already done two. The real illustrative past example would be looking for is 3. ( N5P gets no density improvements to "add more stuff". It is a power utlization update where can either incremental bump the clock speeds (and use same power) or use less power ( and keep same clock. ). Apple did a little of both of those with A15 )
Given that, the 16nm FinFET process technology is a bit of a misnomer. It was probably named by Marketing people to imply that the resulting performance when transitioning from planar to FinFET in a 20nm lithography process would be “between 20nm planar and 14nm FinFET”.
Why 16nm FinFETS you ask? Two reasons: (1) EUV is late so a true 14nm FinFET process will not be possible by 2015 and (2) Customers designing mobile devices were not willing to wait for the power savings FinFETS have to offer. As a result, the current 20nm lithography process was modified for FinFETs, and the 16nm FinFET process was born.
If you were to ask, “What is the minimum gate length, contacted gate pitch and metal pitch for 16nm FF, and how does that differ from 20nm SoC?”, you would get the answer that it’s the same litho design rules, just a different transistor structure.
The biggest critique I have heard of is about the graphics, but hard-core gamers aren't that manyNot only that, they have more than enough power for the average user. In many cases, even overkill. It’s nice that even the base model is so powerful (and efficient, at the same time).
What a ridiculous analogy.When car makers use the same engine year after year, it doesn’t seem like a big deal.
An expectation from who exactly?I would say there's certainly a level of expectation of how M2 needs to perform to earn that name.