Yeah that's what I was thinking as well. Seems like there'll be some new Ultra products in Apple's other product lineups. That said though, would an "iPhone 15 Ultra" have the focus on the same features as the Apple Watch Ultra (mainly durability features like a more rugged casing and waterproofing)? In that case I hope they lean more towards making a phone even more suitable for filmmakers and people who are looking for higher performance on their handheld device, like maybe a customizable button that can be used as a camera capture button, a titanium case (again), and a Thunderbolt 3 or Thunderbolt 5/USB4v2 USB-C port for faster file transfer, and a more sophisticated cooling system inside (like a vapor chamber that was rumored for this year but (probably) didn't turn out to be true (and maybe throw some more RAM in there for the nerds in the higher storage tier options). That would actually be an interesting iphone that I'd consider buying.