The iPhone camera is Apples targeted focal point for marketing. Ever since the iPhone X, they have really pin-pointed the iPhone camera being the main highlight every year, and that’s partially because of all the technological advances with Animoji, macro-mode, etc.
Do you know what I see when visiting the likes of a Verizon store? Consumers are comparing photos with their current iPhone with the latest iPhone, why? Because Apple knows average consumers are not interested in features they don’t understand, like RAM, or A-series processors.
If Apple wants to maximize sales, they have to maximize the marketing that sells the iPhone, which is the camera. That’s why we see so many articles that really focus on what Apple is pushing for Camera technology.