I have to agree. It was a pretty lame effort. Tim has become very robotic and predictable. Which is probably important and maybe why Steve Jobs picked him. A pair of very safe hands, with an extraordinary ability to make things grow.
I was just thinking that they have lost their creativity, but then went through a mental list of some of their products, post Jobs. And whilst the Apple Watch and the Vision Pro have or will change the landscape, they also have made peripherals like the 'floating' iPad keyboard, the very cool hinges on the studio display and several others. Cool products.
What they have lost is Pizzaz!
So whilst I am a fan of the current format, they need to step up the presentation. When the Craig joke becomes the only time my facial expression changes only slightly, the rest is like reading a glossy magazine with shiny things.