So, then taken through the lens of not the tech blogger, what Apple's putting up front to the non tech world is:
- Titanium "So Light. So Strong. So Pro." (literally the first thing on apple.com)
- Titanium The first thing on the product page hero image when you click the details.
So, how many people (esp the non technical/metallurgist crowd), before the keynote, were honestly saying "Man, my life would be massively improved if my iPhone were just Titanium. My iPhone is so heavy that I just end my day exhausted from carrying it around!".
That is likely a number that is literally zero or close to it. Frankly, the USB-C and Action Button story is actually more meaningful than "Titanium". But none of this is ground breaking or innovative. Wow. They machined some curved edges into a titanium frame. Welcome to the 1960s, when these techniques were invented and refined. USB-C has been around for a long time as has the idea of an "action button". Apple just now decided they should repackage them into ground breaking updates or something. Yawn.
Look, I have a pre-order and got up for it like I do every year to buy mine and my wife's, so I'm a "fan boy" in that regard, but, really, seriously, it is pathetic what classifies as "keynote worthy" and "innovation" that people are losing it over. This update is basically "we are legally required now to do what we should have done over 3 years ago, and, uh, titanium, because you didn't know it, but you needed a Titanium phone and we're going to trade you your mute button for a button that will let you do some limited number of things or a shortcut and pass it off as something new and innovative, how are you poors going to live without it after next Friday, anyway?".