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I was going to buy the 15 Pro Max but I am dissapointed in just a 10% performance gain with the A17 processor and no real improvement in battery life. The new 3nm A17 chip so far is a dissappointment to me, I expected more. I'll just keep my current iPhone for another year
This is, by far, the biggest update to the iPhones this year... Not sure what more you wanted. iPhone now runs console level with Ray Tracing.

The huge bump came at the expense of additional battery life, so I will wait for next year.
 
It's more about Apple promoting its annual update cycle, even if there's nothing Earth-shattering. Can you imagine the negative publicity if Apple said they weren't going to bother this year?
The annual iPhone update is responsible for hundreds of billions of 3rd party sales dollars, at a global scale. Many people wait 2-5 years, plus accessories volumes skyrocket. Skipping an annual update solves no problems.
 
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Anyone out there know if the fact that the new iPhone has USB-C, will it have the ability to act as a power bank to give a little bit of charge to someone's watch, airpods, or another dead iPhone?
For USB-C charging of other Apple devices, see 50:22 of the event video. They said nothing about charging another iPhone but who knows, it might work.

torn between the Pro or Pro Max. I have a 13PM, and really over the weight and size of it.
For weight comparison:

iPhone 13 Pro Max 8.46 ounces (240 grams)

iPhone 15 Pro Max w/titanium chassis
7.81 ounces (221 grams) -8% weight reduction

iPhone 15 Pro w/titanium chassis
6.60 ounces (187 grams)

Size you’ll have to feel for yourself.
 
So...

no particular reason to upgrade from a 14pro (for most folks)...

expected for a fairly mature product - changes are evolutionary and the greatest benefit is to those who've waited two or three (or more) generations.
 
There are thinner bezels around the screen compared to the iPhone 14 Pro models.
So why is Apple marketing the iPhone 15 Pro models as having the same display sizes as the iPhone 14 Pro models? Surely they should be 6.2” and 6.8”.
 
I was going to buy the 15 Pro Max but I am dissapointed in just a 10% performance gain with the A17 processor and no real improvement in battery life. The new 3nm A17 chip so far is a dissappointment to me, I expected more. I'll just keep my current iPhone for another year.
Those with a previous-year iPhone that complain about new iPhone are the worst. Poor you having to keep an iPhone for two years, boo hoo.
 
Can someone explain why the action button needs to be used to access the camera? Why do we need 5 different ways to get to the camera app. 4 of which can be accessed on the lock screen. It’s almost as if people only take photos and videos on their devices. Personally I’m tired of accidentally opening the camera app when viewing my lock screen.
 
What was the big leap of the 14 pro?
1. New display (2000 nits)
2. New cameras (48 Main + improved Ultra wide) - with 2nd gen. sensor-shif
3. LPDDD5 over LPDDR4X
4. New flash
5. Satellite connection
6. Dynamic island
7. Faster charging (20W to 27W)
8. New front face camera with AF
9. Photonic engine was introduced
10. Car crash detection and more.

Meanwhile 15 Pro - what it improves over those? New chassis, USB-C, 8GB RAM and what more? Don't tell me new SoC or modem, because we are getting this every year by default.
 
So, then taken through the lens of not the tech blogger, what Apple's putting up front to the non tech world is:

- Titanium "So Light. So Strong. So Pro." (literally the first thing on apple.com)
- Titanium The first thing on the product page hero image when you click the details.

So, how many people (esp the non technical/metallurgist crowd), before the keynote, were honestly saying "Man, my life would be massively improved if my iPhone were just Titanium. My iPhone is so heavy that I just end my day exhausted from carrying it around!".

That is likely a number that is literally zero or close to it. Frankly, the USB-C and Action Button story is actually more meaningful than "Titanium". But none of this is ground breaking or innovative. Wow. They machined some curved edges into a titanium frame. Welcome to the 1960s, when these techniques were invented and refined. USB-C has been around for a long time as has the idea of an "action button". Apple just now decided they should repackage them into ground breaking updates or something. Yawn.

Look, I have a pre-order and got up for it like I do every year to buy mine and my wife's, so I'm a "fan boy" in that regard, but, really, seriously, it is pathetic what classifies as "keynote worthy" and "innovation" that people are losing it over. This update is basically "we are legally required now to do what we should have done over 3 years ago, and, uh, titanium, because you didn't know it, but you needed a Titanium phone and we're going to trade you your mute button for a button that will let you do some limited number of things or a shortcut and pass it off as something new and innovative, how are you poors going to live without it after next Friday, anyway?".


The problem is what the tech bubble considers “exciting” and what everyone else does. Of course, a connector change is not exciting for basically everyone. That’s why it’s a minor point in the 15 Pro’s marketing material (highlighting its few benefits just to offset the small turmoil that the change will bring). Same goes for 8GB of RAM and WiFi 6E. Design, cameras, screen… that’s what people look for. But bloggers somehow highlight the most irrelevant change.
 
Oh, I'm confident that if Apple wanted to they could very well say that the yearly update cycle is not the actually ecologically responsible thing and is instead focusing hardware development efforts into horizontal markets and focusing instead on software quality and feature/function on its existing in-market hardware.

But, of course, Apple, as reality distorting as their consumer marketing may be, is still beholden to quarterly earnings calls and as much as we all talk the talk on "eco" and "doing what's right", we know that "right" is just an awkward way of spelling "generating shareholder value".

So, it's not a mystery what is going on here, I just wish more people would either stop pretending this is somehow actual innovation or blatant marketing under a thin veneer of self righteous ecological marketing videos and/or hype about old tech being repackages as somehow "new".

Gee, USB3 and Titanium and an action button. I ordered mine, and it's coming Fri, so obviously I'm drinking the Kool-Aid, but let's not pretend the Kool-Aid is Champagne.

More than anything else, actually, I just want Apple to have real, actual competition, because one of the most valuable features here was actually mandated by a government (and I'm glad for it, but I also know that if we have to fall back to a government mandate, man....we messed up WAY before that...).

It's more about Apple promoting its annual update cycle, even if there's nothing Earth-shattering. Can you imagine the negative publicity if Apple said they weren't going to bother this year?
 
So, then taken through the lens of not the tech blogger, what Apple's putting up front to the non tech world is:

- Titanium "So Light. So Strong. So Pro." (literally the first thing on apple.com)
- Titanium The first thing on the product page hero image when you click the details.

So, how many people (esp the non technical/metallurgist crowd), before the keynote, were honestly saying "Man, my life would be massively improved if my iPhone were just Titanium. My iPhone is so heavy that I just end my day exhausted from carrying it around!".

That is likely a number that is literally zero or close to it. Frankly, the USB-C and Action Button story is actually more meaningful than "Titanium". But none of this is ground breaking or innovative. Wow. They machined some curved edges into a titanium frame. Welcome to the 1960s, when these techniques were invented and refined. USB-C has been around for a long time as has the idea of an "action button". Apple just now decided they should repackage them into ground breaking updates or something. Yawn.

Look, I have a pre-order and got up for it like I do every year to buy mine and my wife's, so I'm a "fan boy" in that regard, but, really, seriously, it is pathetic what classifies as "keynote worthy" and "innovation" that people are losing it over. This update is basically "we are legally required now to do what we should have done over 3 years ago, and, uh, titanium, because you didn't know it, but you needed a Titanium phone and we're going to trade you your mute button for a button that will let you do some limited number of things or a shortcut and pass it off as something new and innovative, how are you poors going to live without it after next Friday, anyway?".
Why so much exaggeration? No one thinks “my life would be massively improved if my iPhone were just Titanium” - not about titanium and not about hardly any feature. But when people look at it, use it and hold it (reduced weight), titanium is going to be a much bigger feature than USB-C.

And I’m not an extreme expert on the field, but I see a lot of simplification in saying that machining titanium was invented in 1960, when talking about building a high-quality small object (with many special requirements), on a grand scale, at a reasonable price. Would it have been possible to use titanium before? Yes. Would it have been feasible or worth it? Probably not.
 
1. New display (2000 nits)
2. New cameras (48 Main + improved Ultra wide) - with 2nd gen. sensor-shif
3. LPDDD5 over LPDDR4X
4. New flash
5. Satellite connection
6. Dynamic island
7. Faster charging (20W to 27W)
8. New front face camera with AF
9. Photonic engine was introduced
10. Car crash detection and more.

Meanwhile 15 Pro - what it improves over those? New chassis, USB-C, 8GB RAM and what more? Don't tell me new SoC or modem, because we are getting this every year by default.
So basically much improved cameras - which I agree are an upgrade, though there are camera upgrades every year like chips. Satellite connection and car crash detection are very remote features, they don’t actually give you a charging block for the faster charging capabilities, and I’ve heard the brightness doesn’t actually hold long at all in the sun but the capability is fair. Personally I don’t consider dynamic island some huge innovative leap, it’s the current iteration of the notch.

Compared to the 15 Pro which brings USB-C and an action button, personally I think both updates were weak. I’m quite surprised that they’re keeping the same design for 4 generations. I am upgrading from my 12 Pro as there are enough features to pick up from the last 3 generations (promotion in particular) and I’m happy the weight of this one is about the same of my current phone.
 
Why so much exaggeration? No one thinks “my life would be massively improved if my iPhone were just Titanium” - not about titanium and not about hardly any feature. But when people look at it, use it and hold it (reduced weight), titanium is going to be a much bigger feature than USB-C.

And I’m not an extreme expert on the field, but I see a lot of simplification in saying that machining titanium was invented in 1960, when talking about building a high-quality small object (with many special requirements), on a grand scale, at a reasonable price. Would it have been possible to use titanium before? Yes. Would it have been feasible or worth it? Probably not.
Have you watched the keynotes? I’m literally using the rhetoric they use about their purpose and mission over the years.

And the hero images are both titanium.

Titanium is marketing. Why a smartphone needs it is completely invented needs. Yet it’s the lead in the marketing. That says a lot.

I bought it. For launch day delivery. But let’s not pretend it’s something ground breaking. A USB-C connector and titanium. Titanium has been machined in weird shapes at scale for decades. For consumer products. This isn’t unique.

Reality. Distortion. Field.
 
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