iPhone 15 Pro Max Likely to Start at $1,199 to $1,299, Says Analyst

[MacRumors]

Apple's upcoming iPhone 15 Pro models will likely be more expensive than the current models, according to Tim Long, an analyst at British bank Barclays. Long said this information is based on conversations with supply chain companies in Asia.

In a research note this month, obtained by MacRumors, Long said he expects the iPhone 15 Pro to cost up to $100 more than the iPhone 14 Pro, and the iPhone 15 Pro Max to be $100 to $200 more expensive than the iPhone 14 Pro Max. He believes pricing will remain similar for the standard iPhone 15 and iPhone 15 Plus models.

Based on Long's estimates, pricing for the iPhone 15 lineup in the U.S. could be as follows:

• iPhone 15: $799 (unchanged)
• iPhone 15 Plus: $899 (unchanged)
• iPhone 15 Pro: Up to $1,099 (vs. $999 now)
• iPhone 15 Pro Max: Up to $1,299 (vs. $1,099 now)

Rumors suggest the iPhone 15 Pro Max will feature an upgraded Telephoto lens with periscope technology that enables up to 5-6x zoom without blur, compared to 3x on iPhone 14 Pro models. This feature is not expected to be available on the smaller iPhone 15 Pro this year, which could contribute to the Pro Max seeing a bigger price increase. Long believes the periscope lens will add around $50 to the iPhone 15 Pro Max's bill of materials.

Price estimates for future iPhones should always be treated with some skepticism, as they are merely educated guesses and are not always correct. For example, Apple analyst Ming-Chi Kuo predicted price increases for the iPhone 14 Pro models last year, but the devices ended up having the same prices as the previous generation.

Apple is expected to announce the iPhone 15 lineup in September, despite reports of a temporary display-related manufacturing issue for the Pro models. Other rumored features for the Pro models include a USB-C port, titanium frame, customizable Action button, faster A17 Bionic chip, thinner bezels around the display, Wi-Fi 6E support, increased RAM, upgraded Ultra Wideband chip, and more, so all of the new features coupled with inflationary pressures could warrant price hikes. It would be the first price increase for the high-end iPhone models since the iPhone X and iPhone XS Max, which started at $999 and $1,099, respectively.

Earlier this week, Bloomberg's Debby Wu and Takashi Mochizuki reported that Apple was considering raising the prices of the iPhone 15 Pro models by an unspecified amount, so multiple sources have reported this possibility. We'll find out for sure when Apple unveils the iPhone 15 lineup in just a few months from now.

Article Link: iPhone 15 Pro Max Likely to Start at $1,199 to $1,299, Says Analyst

 

[corrado7]

200 more? I don’t think so

 

[TheYayAreaLiving 🎗️]

Sheeeesh! iPhone 15 Pro Max going up $200.00?

It better have all the most advanced features and the best battery life a smartphone can offer in today's world. Personally, I think iPhone 15 Pro Max will start at $1,199, not $1,299.

 

[tripsync]

so you want apple to be prounions.
you want right to repair.
you want usb-c which means apple must keep including the charging cable for the next 5 years.
you want apple to allow sideloading.
you want Apple to get sued for XYZ.

gee i wonder why they increased prices.

next time you complain about something related to Apple products, just remember that the costs almost always get passed onto you, the consumer.

 

[JPack]

The $100 increase seems reasonable given the high demand for Pro/Max. But $200 might be too much given the regular 15 models are getting Dynamic Island and 48MP.

 

[TheYayAreaLiving 🎗️]

It's crazy to think how many items you used to get when purchasing an iPhone back in the day. Fast forward to today, and you get less than half of the stuff you see in the photo below. Half of the asking price too!

How times have changed!

 

[contacos]

Nuts for something that is practically just the same with slight camera improvements and a little bit more speed that you won’t really notice opening instagram

 

[Kierkegaarden]

Whatever. Put me down for a 15PM.

 

[SW3029]

ffs

 

[ThailandToo]

Not happening. Every year they say this. But if they raise the price to $1099 for the pro it’s $1199 for the Pro Max and they will definitely have 256GB standard at that price.

 

[jz0309]

We shall find out in September at the actual announcement… meanwhile, we might see more “reports” like this either for click n bait or Apple testing the water and intentionally spreading theses.
These supply chain folks have no insight into Apples plans…

 

[ignatius345]

What's funny (?) to me is that I'll upgrade my phone to the tune of $1K without really thinking about it too much, but when it comes to my MacBook, I am WAY more miserly for some reason.

 

[t0rqx]

It is funny how the article names all new and upgraded components and say it is a warranted price hike. Even if they would remove features or downgrade them they warrant a price hike. For example the recent HomePod and the removal of adapters in iPhone boxes.

 

[mrat93]

Why is everybody so quick to judge? Maybe they upped the base storage from a measly 128gb to a generous and bountiful 256gb.

 

[t0rqx]

We shall find out in September at the actual announcement… meanwhile, we might see more “reports” like this either for click n bait or Apple testing the water and intentionally spreading theses.
These supply chain folks have no insight into Apples plans…

Definitely Apple testing the waters.

 

[t0rqx]

Why is everybody so quick to judge? Maybe they upped the base storage from a measly 128gb to a generous and bountiful 256gb.

Upgrading strategy is gold, they would NEVER offer a good base configuration. If they do, read the fineprint. For example ProRes 4K recording only for 256GB units.

 

[xiJulian_]

so you want apple to be prounions.
you want right to repair.
you want usb-c which means apple must keep including the charging cable for the next 5 years.
you want apple to allow sideloading.
you want Apple to get sued for XYZ.

gee i wonder why they increased prices.

next time you complain about something related to Apple products, just remember that the costs almost always get passed onto you, the consumer.

sure because apple can’t afford to include a charger in the box they really need the money guys /s

 

[ofarlig]

Since it looks like yet another iteration of “slightly faster and slightly better camera compared to last year” I don’t see how they can rationalise it becoming more expensive.

 

[Will Co]

We all need to stop buying. It won't happen, of course, but it's the only way to try to send a message.

 

[dampfnudel]

Apple will probably drop the 128GB so that iPhone 15 Pro at a “starting price” of $1,099 is the same price as the current 256GB iPhone 14 Pro. Now, it’s possible that the 256GB model goes up to $1,199 for a real price increase with the corresponding price hikes for the other models.

 

[BanjoDudeAhoy]

What's funny (?) to me is that I'll upgrade my phone to the tune of $1K without really thinking about it too much, but when it comes to my MacBook, I am WAY more miserly for some reason.

I’m the exact opposite 😆
A laptop costing that amount seems fair - a phone at that price…?!
Even though I am pretty sure I use my phone a whole lot more than my laptop (unless it’s for work).

 

[t0rqx]

Since it looks like yet another iteration of “slightly faster and slightly better camera compared to last year” I don’t see how they can rationalise it becoming more expensive.

If all fails. Just use the word "inflation".

 

[klasma]

My favorite iPhone was the 2016 SE, which when it came out had the same top-of-the-line CPU and camera as the then-flagship 6S, and incidentally started at $399. Good old times.

 

[1Peace]

Wondering how it will look like in Europe. Recently European currencies got stronger compared to dollar. Will they take it into account the same as last year when they increased prices so much when dollar was strong?

 

[macduke]

Rumors suggest the iPhone 15 Pro Max will feature an upgraded Telephoto lens with periscope technology that enables up to 5-6x zoom without blur, compared to 3x on iPhone 14 Pro models.

Emphasis mine above. Why wouldn't these have blur? Are they going to stop down so much for the zoom that there is no background blur? If so, that sucks. I don't really care for the artificial blur in portrait mode.

As for price, the iPhone Pro has essentially existed since the iPhone X in 2017 at $999. So a $100 increase after six years? Not completely unexpected, especially during a period of unprecedented inflation. But $200? That seems like a bit much. I doubt we will see that.