This is marketing 101. Look up the decoy affect.
Why is there a MacBook Pro 13”? To make you pick the MacBook Pro 14”
Why did they make the iPhone mini? To up sell the 6.1” that most people want for $100 more.
Why is there a iPhone 14 with the same processor and specs as the 13?… I think you get the point.
When I looked at the phone page on Apple before typing that it showed four models of phone. Perhaps I was looking at the comparison page, but it changes nothing about my comment and you can say "gotcha!" Congratulations.You should have a look at the store:
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There is no Mini (anymore?) and there are no Max versions. So without Max and Mini versions there are at least 5 different versions - 8 if you include the Max versions (rumors already include ultra versions).
And can I afford it? Being a super deluxe ultra max senior software evangelist (in Apples words) I guess I could - but I don't want to buy marketing bs at an insane price.
There are two ways, Tims way is not the way Jobs would have done it, for sure. Timmy wants to block competition, lock in customers and bundle things. And yes, this strategy does work out right now. But the question is, will it work out in the future? No new products, the new things like Butterfly keyboard, TouchBar all failed. No more "we make the best products" or "Apple, just works" but "we make the most profit", but this doesn't guarantee long term revenue.
Steve Jobs said it the last time Apple failed, and I like to repeat it for you:
"What ruined Apple was not growth … They got very greedy … Instead of following the original trajectory of the original vision, which was to make the thing an appliance and get this out there to as many people as possible … they went for profits. They made outlandish profits for about four years. What this cost them was their future. What they should have been doing is making rational profits and going for market share.”
History repeats ...
A flip phone is not innovation. Unless you have a fundamental new invention deeper than the processor level, there are only so many ways to make something better. Faster, brighter, more durable, shinier, duller, round, square, etc.It’s time for a new design. Flip phone or something new and different. How many camera upgrades do we need ? Innovate Apple. Come on!!
Well when you only have one option what else are people going to buy?So why did it work when Steve Jobs removed most products?
As Rocket would say: "You should have used /s. Now I look foolish!"You did not get my jokeOf course they are not struggling ...
No, I won‘t say gotcha or something likes this. But you do not understand my point (and many fanboys today just refuse to do so), but after Jobs sadly passed away, Cook turned Apple to go for outlandish profits - AGAIN. So he learned nothing from the past and he did not understand a bit.When I looked at the phone page on Apple before typing that it showed four models of phone. Perhaps I was looking at the comparison page, but it changes nothing about my comment and you can say "gotcha!" Congratulations.
You have an opinion and that's all it is.
You have heard it before and I would like to repeat it for you: Steve Jobs died 11 years ago. If the fanboys are waiting for his resurrection they will continue to be disappointed.
Apple's low point was what, about 25 years ago? Were you around then or are you reading from the history books and biographies? The company and its mission, values and strategies must evolve and adapt and they have. Apple fanboys have no idea how to run a large consumer electronics company. They lack vision and can only see their romantic notion of Jobs. Steve would have done this. Steve would have done that. Steve would have said this. No it was that or that or that. He's dead and it is time for the rabid fanboys to accept it. The tech world and its markets are a very different place. Apple is a consumer electronics company that also makes products for the professional market. It's not the other way around.
Tim Cook has done a magnificent job leading Apple for the last 11 years. They have out performed every company in the same businesses. The owners are very happy with what has been accomplished and the direction Apple has taken.
In addition to the periscope lens, Apple could also keep the lighter titanium frame exclusive to the 15 Ultra, trickling down to the 16 Pro in 2024. So I guess unless you really need a new phone or want USB-C, it might be worth it to wait until 2024 for the 16 Pro with a big camera upgrade (and maybe titanium frame?). Or you can upgrade to the larger 15 Ultra?If the only difference between the iPhone 15 Pro and iPhone 15 Ultra is the periscope lens we'll be getting off easy. Reduced storage, less RAM and slower USB-C port are all things I could see them doing to differentiate. Maybe even bring back the SIM slot?
I just feel like if they name it Ultra there has to be more to it.
Very true, I completely forgot about the titanium frame.In addition to the periscope lens, Apple could also keep the lighter titanium frame exclusive to the 15 Ultra, trickling down to the 16 Pro in 2024. So I guess unless you really need a new phone or want USB-C, it might be worth it to wait until 2024 for the 16 Pro with a big camera upgrade (and maybe titanium frame?).
Yeah, I recall reading something about a dual front camera possibly be exclusive to the 15 Ultra as well???Very true, I completely forgot about the titanium frame.
WhooshCompletely disagree. Their financials are very strong and show much less of an economic hit that their competitors. The most recent quarter reported does not reflect what you say, especially the "struggling" part. Please provide some detail that backs up what you are saying.
I was thinking about buying an iPad, so i went to some tech store site to check them. But after looking at all the models, i really had no idea what the hell am i looking at. Old design iPad with the button, then the New design ipads that are split into iPad Air and iPad Pro, even though the Air and Pro have the same design? So whats the difference then? More air in the Air version? I just closed the window and forgot all about it.You forgot the foldable pro, foldable pro max, and foldable SE.
The weirdest is iPad Air and iPad series, I don't understand the need for two. Mini, iPad, and pro 11 are enough. I want the iPhone to be differentiated in screen size and capacity, not functionality.
I mean high end and non foldable.What? Samsung has tons of smartphone models 😂
I mean high end and non foldable.
They have S23, 23+ and 23 Ultra.
Google have the 7 and 7 Pro but they're bringing a smaller pro model into the mix in 24, so we'll have Pixel 9, 9 Pro and you'd assume a 9 Ultra.
3 premium models is enough.
Clearly apple is doomed. And it’s always great to plug into the netherworld to ascertain Steve Jobs’ after life actions.11 years after Steve Jobs left Apple, the company was in big trouble. Now Jobs is gone for 12-13 years and the company is again in big troubles (but without going insolvent, Apple has more than enough money). When Jobs returned to Apple, he removed 90% of Apples 350 different products, cutting that number down to just ten products.
https://medium.com/codex/what-would-steve-jobs-do-if-he-returned-to-apple-today-f3ef61044a7e
Exactly what Tim should be doing. Bravo, he’s doing his job.Tim Cook creates new product versions in order to maximise revenue and now we have iPhone, iPhone Pro, SE, Max, Ultra, Ultra Max SE and only god knows what else will come to the stores.
The dont. Do t like the iPhones buy a competitor. Buy what you like.iPhone and iPhone max would be enough. Both shipping at a reasonable price. Am I going to buy an iPhone super deluxe ultimate max for 1500 bucks, just cecause it ships with a periscope camera? Hell no!
To me new tech is always exciting. Ymmv.But i would buy an iPhone with periscope camera for $900 - eventually. Smartphones are no longer that exciting.
The one comment I agree with.Btw I won't buy Apples deep sea divers AR goggles for another 2 or 3K. That technology may be interesting for a small subset of people, but it won't enter the mass market anytime soon.
iPhone 12 Pro had 2,5x optical zoom unlike the 3 of the 12 Pro Max. It was different.
The iPhone 15 Pro Max will be the sole Apple smartphone of 2023 to get a periscope camera lens and benefit from greatly enhanced optical zoom, with the hardware only set to become a feature of both Pro models next year, claims a new Korean report.
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According to The Elec, Apple intends a "Folded Zoom" periscope telephoto lens to be an exclusive feature in the iPhone 15 Pro Max this year, corroborating a report by Apple analyst Ming-Chi Kuo. Kuo has previously said the iPhone 15 Pro Max will be only model in the iPhone 15 series to get a periscope camera lens, a prediction that analyst Jeff Pu has also made. The Korean report claims Apple will then make the periscope lens system a feature of both iPhone 16 Pro models in 2024.
In a periscope system, light entering the telephoto lens is reflected by an angled mirror towards the camera's image sensor. The change in direction in which the light travels allows for a longer "folded" telephoto setup inside phones, enabling users to zoom in further without any blurriness.
According to The Elec, Apple is tapping new suppliers for the OIS actuators that will be used in the periscope lens destined for this year's iPhone 15 Pro Max. Apple will rely on Korean companies LG Innotek and Jahwa Electronics to supply the actuators, replacing existing iPhone camera module actuator makers Japan Alps and Mitsumi.
Both LG Innotek and Jahwa have worked with Samsung to develop the ball-type actuators, which lend themselves better to folded zoom modules than the spring actuators Apple currently uses in its telephoto modules. Samsung's Galaxy S22 Ultra already features a 10x zoom periscope telephoto camera.
Apple's decision to make hardware features exclusive to this year's 6.7-inch iPhone 15 Pro Max model is likely to cause frustration among would-be upgraders who seek the best features in the smaller 6.1-inch Pro model. Apple has not differentiated camera features between its iPhone "Pro" models since the iPhone 12 Pro and iPhone 12 Pro Max.
Rumors have suggested that there will be increased differentiation between the iPhone 15 Pro and iPhone 15 Pro Max, in part because of stronger iPhone 14 Pro Max sales than expected. Bloomberg's Mark Gurman has said the iPhone 15 Pro Max could potentially be renamed the iPhone 15 Ultra, like the Apple Watch Ultra.
Additional details for the iPhone 15 are still rather scarce given its expected September release, but Apple is widely expected to shift to USB-C and expand the Dynamic Island to all of this year's iPhones.
Article Link: iPhone 15 Pro Max Periscope Lens Coming to Both iPhone 16 Pro Models in 2024
Well the iPhone 7 revenues seemed 'ok' but we cannot know for certain due to Apple bundling ALL iphones as a single revenue so you cannot make a statement either way. officially with ironclad confidence.Yes, Apple is definitely struggling; you can clearly see it in their revenues.
So whats the hold up? I mean periscope lenses have been around now almost 5 years, all competitors have already put it in their phones, the tech has more or less matured, so its not some novelty, yet Apple will only place it in their next pro model. I know theyre always late to the game, but come oooon, this shouldve already been in new iphones.
First, the decoy affect is not marketing 101 nor basic marketing strategy.This is marketing 101. Look up the decoy affect.
Why is there a MacBook Pro 13”? To make you pick the MacBook Pro 14”
Why did they make the iPhone mini? To up sell the 6.1” that most people want for $100 more.
Why is there a iPhone 14 with the same processor and specs as the 13?… I think you get the point.