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So... my iPhone 11 Pro will be in use for 1 year longer.

Apple should keep up with competition a little more, like they have done in the past.
 
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This is marketing 101. Look up the decoy affect.

Why is there a MacBook Pro 13”? To make you pick the MacBook Pro 14”

Why did they make the iPhone mini? To up sell the 6.1” that most people want for $100 more.

Why is there a iPhone 14 with the same processor and specs as the 13?… I think you get the point.

So why did it work when Steve Jobs removed most products?
 
You should have a look at the store:
View attachment 2143533

There is no Mini (anymore?) and there are no Max versions. So without Max and Mini versions there are at least 5 different versions - 8 if you include the Max versions (rumors already include ultra versions).

And can I afford it? Being a super deluxe ultra max senior software evangelist (in Apples words) I guess I could - but I don't want to buy marketing bs at an insane price.

There are two ways, Tims way is not the way Jobs would have done it, for sure. Timmy wants to block competition, lock in customers and bundle things. And yes, this strategy does work out right now. But the question is, will it work out in the future? No new products, the new things like Butterfly keyboard, TouchBar all failed. No more "we make the best products" or "Apple, just works" but "we make the most profit", but this doesn't guarantee long term revenue.

Steve Jobs said it the last time Apple failed, and I like to repeat it for you:

"What ruined Apple was not growth … They got very greedy … Instead of following the original trajectory of the original vision, which was to make the thing an appliance and get this out there to as many people as possible … they went for profits. They made outlandish profits for about four years. What this cost them was their future. What they should have been doing is making rational profits and going for market share.”

History repeats ...
When I looked at the phone page on Apple before typing that it showed four models of phone. Perhaps I was looking at the comparison page, but it changes nothing about my comment and you can say "gotcha!" Congratulations.

You have an opinion and that's all it is.

You have heard it before and I would like to repeat it for you: Steve Jobs died 11 years ago. If the fanboys are waiting for his resurrection they will continue to be disappointed.

Apple's low point was what, about 25 years ago? Were you around then or are you reading from the history books and biographies? The company and its mission, values and strategies must evolve and adapt and they have. Apple fanboys have no idea how to run a large consumer electronics company. They lack vision and can only see their romantic notion of Jobs. Steve would have done this. Steve would have done that. Steve would have said this. No it was that or that or that. He's dead and it is time for the rabid fanboys to accept it. The tech world and its markets are a very different place. Apple is a consumer electronics company that also makes products for the professional market. It's not the other way around.

Tim Cook has done a magnificent job leading Apple for the last 11 years. They have out performed every company in the same businesses. The owners are very happy with what has been accomplished and the direction Apple has taken.
 
It’s time for a new design. Flip phone or something new and different. How many camera upgrades do we need ? Innovate Apple. Come on!!
A flip phone is not innovation. Unless you have a fundamental new invention deeper than the processor level, there are only so many ways to make something better. Faster, brighter, more durable, shinier, duller, round, square, etc.
 
When I looked at the phone page on Apple before typing that it showed four models of phone. Perhaps I was looking at the comparison page, but it changes nothing about my comment and you can say "gotcha!" Congratulations.

You have an opinion and that's all it is.

You have heard it before and I would like to repeat it for you: Steve Jobs died 11 years ago. If the fanboys are waiting for his resurrection they will continue to be disappointed.

Apple's low point was what, about 25 years ago? Were you around then or are you reading from the history books and biographies? The company and its mission, values and strategies must evolve and adapt and they have. Apple fanboys have no idea how to run a large consumer electronics company. They lack vision and can only see their romantic notion of Jobs. Steve would have done this. Steve would have done that. Steve would have said this. No it was that or that or that. He's dead and it is time for the rabid fanboys to accept it. The tech world and its markets are a very different place. Apple is a consumer electronics company that also makes products for the professional market. It's not the other way around.

Tim Cook has done a magnificent job leading Apple for the last 11 years. They have out performed every company in the same businesses. The owners are very happy with what has been accomplished and the direction Apple has taken.
No, I won‘t say gotcha or something likes this. But you do not understand my point (and many fanboys today just refuse to do so), but after Jobs sadly passed away, Cook turned Apple to go for outlandish profits - AGAIN. So he learned nothing from the past and he did not understand a bit.

And there is a good chance that Apples future is at risk again, cause Apple is still a one trick pony. It has the iPhone, it is still the iPhone company. It failed to turn into a service company, it has no other products. All Apple services are tied to the iPhone.

If the iPhone dies, Apple dies.
 
If the only difference between the iPhone 15 Pro and iPhone 15 Ultra is the periscope lens we'll be getting off easy. Reduced storage, less RAM and slower USB-C port are all things I could see them doing to differentiate. Maybe even bring back the SIM slot?

I just feel like if they name it Ultra there has to be more to it.
In addition to the periscope lens, Apple could also keep the lighter titanium frame exclusive to the 15 Ultra, trickling down to the 16 Pro in 2024. So I guess unless you really need a new phone or want USB-C, it might be worth it to wait until 2024 for the 16 Pro with a big camera upgrade (and maybe titanium frame?). Or you can upgrade to the larger 15 Ultra?
 
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In addition to the periscope lens, Apple could also keep the lighter titanium frame exclusive to the 15 Ultra, trickling down to the 16 Pro in 2024. So I guess unless you really need a new phone or want USB-C, it might be worth it to wait until 2024 for the 16 Pro with a big camera upgrade (and maybe titanium frame?).
Very true, I completely forgot about the titanium frame.
 
Again Apple is too late. Longer zooms are a huge difference when you go to a concert or a game at the stadium (I speak as a user from a S22 Ultra). Even though the images at 10x are not so good as you would like, they're better from a lot of bridge cameras from 2000's and even newer ones. And the 100x AI powered zoom is good to some uses, surprisingly. But my bet is that I'll keep my S22U and jump the iPhone 14 and wait for the next.
 
Completely disagree. Their financials are very strong and show much less of an economic hit that their competitors. The most recent quarter reported does not reflect what you say, especially the "struggling" part. Please provide some detail that backs up what you are saying.
Whoosh
 
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Would be nice to have the same camera system on both Pro models this year. But if an Ultra model is released this year, Apple could restrict it to only this model.
 
You forgot the foldable pro, foldable pro max, and foldable SE.

The weirdest is iPad Air and iPad series, I don't understand the need for two. Mini, iPad, and pro 11 are enough. I want the iPhone to be differentiated in screen size and capacity, not functionality.
I was thinking about buying an iPad, so i went to some tech store site to check them. But after looking at all the models, i really had no idea what the hell am i looking at. Old design iPad with the button, then the New design ipads that are split into iPad Air and iPad Pro, even though the Air and Pro have the same design? So whats the difference then? More air in the Air version? I just closed the window and forgot all about it.
 
Apple do not innovate any more. They copy and refine the competition. Period.
 
What? Samsung has tons of smartphone models 😂
I mean high end and non foldable.

They have S23, 23+ and 23 Ultra.

Google have the 7 and 7 Pro but they're bringing a smaller pro model into the mix in 24, so we'll have Pixel 9, 9 Pro and you'd assume a 9 Ultra.

3 premium models is enough.
 
I mean high end and non foldable.

They have S23, 23+ and 23 Ultra.

Google have the 7 and 7 Pro but they're bringing a smaller pro model into the mix in 24, so we'll have Pixel 9, 9 Pro and you'd assume a 9 Ultra.

3 premium models is enough.

Arguably, Apple only has 2 (Pro and Pro Max) or at most 4 (including “regular“ and Plus). Nothing confusing or convoluted about it IMO. If Plus won‘t sell enough over the lifetime of the product (like Mini), there won‘t be a successor anyways and we‘d be back to 3.
 
11 years after Steve Jobs left Apple, the company was in big trouble. Now Jobs is gone for 12-13 years and the company is again in big troubles (but without going insolvent, Apple has more than enough money). When Jobs returned to Apple, he removed 90% of Apples 350 different products, cutting that number down to just ten products.
https://medium.com/codex/what-would-steve-jobs-do-if-he-returned-to-apple-today-f3ef61044a7e
Clearly apple is doomed. And it’s always great to plug into the netherworld to ascertain Steve Jobs’ after life actions.
Tim Cook creates new product versions in order to maximise revenue and now we have iPhone, iPhone Pro, SE, Max, Ultra, Ultra Max SE and only god knows what else will come to the stores.
Exactly what Tim should be doing. Bravo, he’s doing his job.
iPhone and iPhone max would be enough. Both shipping at a reasonable price. Am I going to buy an iPhone super deluxe ultimate max for 1500 bucks, just cecause it ships with a periscope camera? Hell no!
The dont. Do t like the iPhones buy a competitor. Buy what you like.
But i would buy an iPhone with periscope camera for $900 - eventually. Smartphones are no longer that exciting.
To me new tech is always exciting. Ymmv.
Btw I won't buy Apples deep sea divers AR goggles for another 2 or 3K. That technology may be interesting for a small subset of people, but it won't enter the mass market anytime soon.
The one comment I agree with.
 
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The iPhone 15 Pro Max will be the sole Apple smartphone of 2023 to get a periscope camera lens and benefit from greatly enhanced optical zoom, with the hardware only set to become a feature of both Pro models next year, claims a new Korean report.

iPhone-14-Pro-Rear-Camera.jpg

According to The Elec, Apple intends a "Folded Zoom" periscope telephoto lens to be an exclusive feature in the iPhone 15 Pro Max this year, corroborating a report by Apple analyst Ming-Chi Kuo. Kuo has previously said the iPhone 15 Pro Max will be only model in the iPhone 15 series to get a periscope camera lens, a prediction that analyst Jeff Pu has also made. The Korean report claims Apple will then make the periscope lens system a feature of both iPhone 16 Pro models in 2024.

In a periscope system, light entering the telephoto lens is reflected by an angled mirror towards the camera's image sensor. The change in direction in which the light travels allows for a longer "folded" telephoto setup inside phones, enabling users to zoom in further without any blurriness.

According to The Elec, Apple is tapping new suppliers for the OIS actuators that will be used in the periscope lens destined for this year's iPhone 15 Pro Max. Apple will rely on Korean companies LG Innotek and Jahwa Electronics to supply the actuators, replacing existing iPhone camera module actuator makers Japan Alps and Mitsumi.

Both LG Innotek and Jahwa have worked with Samsung to develop the ball-type actuators, which lend themselves better to folded zoom modules than the spring actuators Apple currently uses in its telephoto modules. Samsung's Galaxy S22 Ultra already features a 10x zoom periscope telephoto camera.

Apple's decision to make hardware features exclusive to this year's 6.7-inch iPhone 15 Pro Max model is likely to cause frustration among would-be upgraders who seek the best features in the smaller 6.1-inch Pro model. Apple has not differentiated camera features between its iPhone "Pro" models since the iPhone 12 Pro and iPhone 12 Pro Max.

Rumors have suggested that there will be increased differentiation between the iPhone 15 Pro and iPhone 15 Pro Max, in part because of stronger iPhone 14 Pro Max sales than expected. Bloomberg's Mark Gurman has said the iPhone 15 Pro Max could potentially be renamed the iPhone 15 Ultra, like the Apple Watch Ultra.

Additional details for the ‌iPhone 15‌ are still rather scarce given its expected September release, but Apple is widely expected to shift to USB-C and expand the Dynamic Island to all of this year's iPhones.

Article Link: iPhone 15 Pro Max Periscope Lens Coming to Both iPhone 16 Pro Models in 2024
iPhone 12 Pro had 2,5x optical zoom unlike the 3 of the 12 Pro Max. It was different.
 
Yes, Apple is definitely struggling; you can clearly see it in their revenues.
Well the iPhone 7 revenues seemed 'ok' but we cannot know for certain due to Apple bundling ALL iphones as a single revenue so you cannot make a statement either way. officially with ironclad confidence.

That said ... either there will be issues with the periscope lens in the Pro Max model only OR the economies of scale for production and supply has not reached the level needed to be in both Pro models initially? Having a look over on Android universe for phone that have a periscope optical lens structure, what's the pricing there?

iPhone 16 Pro it is then. I'm not heavy on recording, yet.
 
So whats the hold up? I mean periscope lenses have been around now almost 5 years, all competitors have already put it in their phones, the tech has more or less matured, so its not some novelty, yet Apple will only place it in their next pro model. I know theyre always late to the game, but come oooon, this shouldve already been in new iphones.

Sorry the tech has been here for 5yrs and initially SUCKED!
Samsungs first 2 attempts were terrible!!

Sony's implementation initially was worlds better, and their second iteration from last year has a specific Optical Zoom focal length.

The tech is there. but only specific shots are good using it not all around.
 
This is marketing 101. Look up the decoy affect.

Why is there a MacBook Pro 13”? To make you pick the MacBook Pro 14”

Why did they make the iPhone mini? To up sell the 6.1” that most people want for $100 more.

Why is there a iPhone 14 with the same processor and specs as the 13?… I think you get the point.
First, the decoy affect is not marketing 101 nor basic marketing strategy.

Next the iPhone Mini was not made to up sell the 6.1" many bought it yet NOT for ignoring nor for because to ignore the mini lol. That's a WASTE of R&D for smaller components to be designed and manufactured JUST for a decoy affect but keep on.

The mini was created for those that wanted current spec and features (12 mini and 13 mini) on a smaller screen and smaller device overall; something NONE of the SE models offered since the original back in 2016. Again modern specs and features. the 12 and 13mini delivered on ALL fronts, not just 2. The iPhone mini does NOT fit the Decoy Affect. Nice try though.

The iPhone 14 and 14 Plus exists to save on production costs and try to appease the majority of users that want basic iPhone with latest features - but NOT all the latest specs. The 14 Plus was to appease those that wanted a LARGE screen iPhone Pro but not a PRO model. The 14 Plus does not fit the Decoy Model since there are 4 devices to compare of not 2 others. again nice try.

The latter FAILED worse than ANY OTHER iPHONE in history.
 
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