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Completely disagree. Their financials are very strong and show much less of an economic hit that their competitors. The most recent quarter reported does not reflect what you say, especially the "struggling" part. Please provide some detail that backs up what you are saying.
Truth. Not meeting "investor's" expectations doesn't equate to struggling.

Their baseline for 2021 and 2022 seems to be $80 billion a quarter in sales, with one quarter jumping up to $120 billion. I understand that doesn't refelect costs, but we all know if Apple is making $80 billion in sales each quarter, that ought to be really darn good!

With Apple now taking orders for the M2 MacBook Pro, Mac Mini, and the HomePod I can see a jump in sales for 1st quarter 2023.

Though Windows PC fans aren't necessarily chunking their computers, I am seeing a lot of interest in picking up a Mac. My friend, who refuses to buy a new pc uses 6 year old computers for his home and it's pathetic. I shared with him the M2 processor release, and he is going to pick up a Mac Mini with M2 processor.

Yeah, sales are still strong with Apple and their base sales is $20 billion more a quarter than it was in 2020 and honestly, their prices have either been stable, or have reduced on various configurations. I priced a MacBook Pro with 96gb memory, and it was on par with last year's MacBook Pro with 64gb memory. But, based on the higher options now, there will be a lot of people like myself that will spend the extra money for the higher configurations which translates into stronger sales.

Apple's business model is SoC so what you buy is what you get and that's it. That encourages people to think twice before buying or buying with not enough memory and storage and then they have to turn around and buy a whole new machine.
 
First, the decoy affect is not marketing 101 nor basic marketing strategy.

Next the iPhone Mini was not made to up sell the 6.1" many bought it yet NOT for ignoring nor for because to ignore the mini lol. That's a WASTE of R&D for smaller components to be designed and manufactured JUST for a decoy affect but keep on.

The mini was created for those that wanted current spec and features (12 mini and 13 mini) on a smaller screen and smaller device overall; something NONE of the SE models offered since the original back in 2016. Again modern specs and features. the 12 and 13mini delivered on ALL fronts, not just 2. The iPhone mini does NOT fit the Decoy Affect. Nice try though.

The iPhone 14 and 14 Plus exists to save on production costs and try to appease the majority of users that want basic iPhone with latest features - but NOT all the latest specs. The 14 Plus was to appease those that wanted a LARGE screen iPhone Pro but not a PRO model. The 14 Plus does not fit the Decoy Model since there are 4 devices to compare of not 2 others. again nice try.

The latter FAILED worse than ANY OTHER iPHONE in history.
I assume you work in Apples marketing department?

While I’m sure Apple is not stupid and did make these products like the mini to be their own item and sell. They are priced close to the higher end models to encourage up selling.
 
Well this is disappointing to say the least. The periscope was one of the key features I was looking forward to (and what the competition has had for years btw) and now it's going to be limited to the big chungus.
likely all due to supply and the bigger model simply gets it first.
 
The more different iPhone models Apple announces , the less I‘m interested. My iP 11Pro takes stunning photos and it really shines in all tasks. Only thing it lacks is 5G so this might be a reason to upgrade one day.
 
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The more different iPhone models Apple announces , the less I‘m interested. My iP 11Pro takes stunning photos and it really shines in all tasks. No only thing it lacks is 5G so this might be a reason to upgrade one day.
Even the need for 5g speed is totally redundant on a hand held device. You can already stream 4k. What more could one want?
 
I assume you work in Apples marketing department?

While I’m sure Apple is not stupid and did make these products like the mini to be their own item and sell. They are priced close to the higher end models to encourage up selling.
Not part of their marketing team nor work for them.

Priced to up sell - goes different than the statement earlier made for non-basic market strategy yet posted incorrectly as such lol

It has the exact same chipset on a smaller motherboard with smaller components as the flagship 13 Pro models have. There wasn’t a need for yodelling for the mini product since it performs before the 20mins heavy load mark as the Pro’s did with different cameras different size screens and no LIDAR, and smaller battery due to the smaller case. Literally THE only differences between all 13 models. Try again though lol.

Heavy iPhone use load yes the 13 mini throttles in bout 20mins as proven on various stress tests. But heavy use cases is NOT the target market for the mini models - but target market market is lost on those that don’t understand marketing 101 which I’ve taken and excelled at. It sure let’s keep changing the focus away from the actual market aimed at for the 13 mini even if Apple over estimated the target market’s size, abiiity/willingness to upgrade as something else
 
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This is marketing 101. Look up the decoy affect.

Why is there a MacBook Pro 13”? To make you pick the MacBook Pro 14”

Why did they make the iPhone mini? To up sell the 6.1” that most people want for $100 more.

Why is there a iPhone 14 with the same processor and specs as the 13?… I think you get the point.
What are you talking about? Maybe this is how it works in the US, but for example in Czech Republic regular consumers buy the least expensive thing. That is currently MacBook Air M1 which you can get for 30 000 CZK (1365 USD) and if they want to feel better about themselves they'll buy MacBook Pro 13" M2 (M1 is no longer available to order) because it's a Pro machine, right? So it must be better, and it costs 35 000 CZK (1593 USD). MacBook Pro 14" M1 Pro costs 53 000 CZK (2400 USD) that is 50 % price increase, nobody in their right mind would say "oh, I'll buy 14" Pro instead of 13" Pro". (And price of 14" M2 Pro is 10 % higher so after 14" M1 Pro is sold out people wouldn't even look at those machines, that's super expensive for regular consumers in CZ).

Regular consumers don't understand it, they just want Apple for the least amount of money.

Obviously professionals wouldn't even look at 13 Pro, because professionals understand what they want and we want only the best, that's why we have real Pro machines (14" and 16"). So really, no upselling here.
 
I was very disappointed when a couple of years back, I was forced to buy a ProMax to get a better camera. I was thrilled when the 14 Pro had the same lens as the Max. Now if the rumors are true, I'm once again will be forced to carry a phone beyond the size I desire. If you're a gamer or watch a lot of media, or just need the big screen, then buy it. However, for those of us who love Apple, love photography, and cherish the smaller form factor, these rumors are saddening.
 
Even the need for 5g speed is totally redundant on a hand held device. You can already stream 4k. What more could one want?
5g is also supposed to be for concurrent users. But the one time we were at a concert, it didn't do any good.
 
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While foldable phones are super interesting to me, this might be the next most-interesting feature the next iPhone could get.
 
Hmm. 10x zoom is definitely on my want-to-have list… but I won’t be upgrading specially for it, my 13 Pro will last a good few years yet. I did six years with my iPhone 7, I’m looking to beat my record!
 
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