Your whole argument was pointless, because you cannot choose not to pay tax! You can adjust prices as much as you like, it still doesn’t change the fact they are higher outside the US. Base piece is meaningless.
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iPhone 15 Pro Models Rumored to Be More Expensive
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Your whole argument was pointless, because you cannot choose not to pay tax! You can adjust prices as much as you like, it still doesn’t change the fact they are higher outside the US. Base piece is meaningless.
That may have been sort of true around the time the iPhone 14 launched in September but the Euro is a bit stronger today so not quite the case now.
Using Germany as an example, the price of a 128GB iPhone 14 before VAT is 834€ which is currently around $895 USD or slightly higher than the U.S. $829 price (before sales tax) for same phone. It's still not a significant difference, however.
Italy, Portugal and Ireland have the highest total prices
14 Pro 128 - Total € 1339
€ 1097.54 + 22% VAT € 241.46
That may be but people shouldn't (also) blame Apple for what European governments charge for VAT. Comparisons between countries in this case should be about Apple pricing alone not Apple price plus VAT or sales tax.
According to the Apple Ireland website, the pre-VAT price of a 128GB iPhone 14 Pro is €1,088 which at the current exchange rate is around $1,168 USD. However, when the iPhone 14 had launched last year the USD was stronger/Euro was weaker and pricing was a lot closer to what it is for same phone in the U.S.
MacDaddyPanda
macrumors 65816
We need pro max with a more basic camera. NOt all of us care about taking pics. With a lower price point. And the 14 Plus decontents more to get to that price point than I'd like. Just decontent the bazooka camera, lol.
farmboy
macrumors 65816
VAT. In the US we pay state sales tax on top of the list prices you see on these forums.
The-Real-Deal82
macrumors P6
I bought an iPhone 13 Pro Max once the 14 came out and took advance of the price drop. It was still £949 mind you. As iPhones increase again next year and the year after, it’ll soon be pointless for me sticking with the iPhone. It’s a buyers market and that’s something Apple is rather arrogant about, they assume iPhone users will just accept price hikes because it’s an iPhone. Maybe it’s time to get more for my money?
Unami
macrumors 68000
Sure you can. When you're self-employed, you can either buy without VAT or decrease the VAT you collected from customers by the amount of VAT on the phone before you deliver it to the tax authorities. The type of employment is usually one's own choice.
Having said that... even without taxes an iphone pro is around 1162$ (€1082) over here. 10% difference. OTOH, apple employees over here have to fear no repressions when joining a union, so that alone is probably worth a price increase.
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CJM
macrumors 68000
Not sure I agree. Even my rich friend earning multiples of my salary is balking at the monthly prices of £90-£100 for a 14 Pro. He’s telling me it doesn’t seem worth it anymore.
Shirasaki
macrumors P6
Yeah, financing a phone would need to be treated like financing a home, which is just utterly ridiculous.
Rocko99991
macrumors 68000
More expensive, miniscule upgrades, what's new?
Right?!? I’m almost there myself. As soon as they work on their software, hardware, security and drop Google from the picture, I’m sold!!!
So 100 euros less than 14PM?
compwiz1202
macrumors 604
compwiz1202
macrumors 604
Mrkevinfinnerty
macrumors 68030
If the 120hz screen comes to the standard phones they might look much less appealing that the 14 pros do.
This list of exclusive features isn't going to do much to justify a price hike.
Shirasaki
macrumors P6
But at the same time, not everyone can afford to move to android, if the user factors in data migration cost, app purchase cost, data loss during transition, distaste on Google and Android and so on. Through a strong combination of marketing, lock-in services, sunken cost and ok-ish software and service, seamless transition between devices and so on, many will immediately notice how difficult it is to move From iOS to android. Unable to afford latest, they are forced to either downgrade, buy used, or just get cheaper iPhone instead to stay in the ecosystem. Apple, on the other hand, can pretty much charge whatever they want until the sale plummet to a point of no return.
This is just speculation.
Yet, this is very likely to become the truth at the appropriate time.
When it happens, it will be no shock.
I said it on this site on Jan. 9th:
Apple needs a new CEO, a new econometrics executive, a new pricing executive, a new product planning executive, and a new customer research executive. And each one needs to do an annual refresher course on Jobsian principles in product innovation, product quality, product planning, and product pricing.
Yet, this is very likely to become the truth at the appropriate time.
When it happens, it will be no shock.
I said it on this site on Jan. 9th:
Tim Cook's Apple seems not concerned with products that "WOW!", but rather places overwhelming emphasis on:
- price increases (as if higher prices are a desired product feature that we all salivate for)
- ridiculous product proliferation (currently Apple sells 8 iPhones: two 14 pros / two 14s / two 13s / One SE / One 12)
- ridiculous price ladders
- margin accretion plans
None of Tim Cook's plans and priorities reflect Steve Job's desire to redefine industry standards for:
- product quality
- product innovation
- customer satisfaction
- customer "WOW!"
- the creation of raving-lunatic-loyal customer advocates
- putting great, life-changing personal tech within reach of more people rather than fewer people (due to ridiculous pricing)
There will come a day when Tim Cook will introduce an iPhone priced at $5,000. And a smart person will say, "Well, looking at equivalent adjusted dollars, it's actually that same price as it was when it was launched in 2007 at $499." Tim Cook will add, "And one more thing: if you can't afford the magical $5,000 iPhone, the previous 100 versions of the old iPhone are all still available... each one priced at a low, low $2999.50 ."
Apple needs a new CEO, a new econometrics executive, a new pricing executive, a new product planning executive, and a new customer research executive. And each one needs to do an annual refresher course on Jobsian principles in product innovation, product quality, product planning, and product pricing.