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Apple is already charging Europeans less than the US market.
  • Base iPhone costs $799 in the US, €999 in Europe.
  • VAT rate, at best is around 20%, often more.
  • $1 USD = €0.93 at current exchange rates
999 * 0.20 = 199.80
999 - 199.80 = 799.20
799.20 * 0.93 = 743.25

Europeans pay nearly $57 less for the base iPhone compared to US customers.

The iPhone Pro in Europe starts from 1299 euros in Germany as an example…. And that should include the tax.
 
yikes... even with a good wage i'm slowly being priced out from the apple eco system
I could afford to buy a $1300-something iPhone. However, I've been plenty satisfied with Android phones that are 1/4 to 1/3 the price. Examples include a 5-year old LG G4 for $200, then $100 (both were used though. No dreaded boot-loop issues, but the camera eventually got blurry). A Google Pixel 4A for $350, and then a Google Pixel 6 for $500 (after $100 off). FWIW, iPhones do provide long support windows (although some caution getting more than 1 to 2 major iOS updates after what comes with each phone for performance reasons, despite the superior specs on iPhones), so you'll find some iPhone users holding on to their phones for not 2 to 4 years, but 4 to 6 years, if not longer!

I'm doing OK, but I always want to be saving $$ whenever I can for unforeseen future expenses and general planning.
 
The iPhone Pro in Europe starts from 1299 euros in Germany as an example…. And that should include the tax.
EDIT: I'm dumb

The iPhone Pro is also cheaper for Europeans than it is for US customers.
  • VAT in Germany is 19%
  • iPhone Pro starts at $999 US
  • 1 USD = 0.93 EUR
1299 * 0.19 = 246.81
1299- 246.81 = 1052.19
1052.19 * 0.93 = 978.53

Europeans pay almost $22 less for a base iPhone 13 Pro.
 
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I could afford to buy a $1300-something iPhone. However, I've been plenty satisfied with Android phones that are 1/4 to 1/3 the price. Examples include a 5-year old LG G4 for $200, then $100 (both were used though. No dreaded boot-loop issues, but the camera eventually got blurry). A Google Pixel 4A for $350, and then a Google Pixel 6 for $500 (after $100 off). FWIW, iPhones do provide long support windows (although some caution getting more than 1 to 2 major iOS updates after what comes with each phone for performance reasons, despite the superior specs on iPhones), so you'll find some iPhone users holding on to their phones for not 2 to 4 years, but 4 to 6 years, if not longer!

I'm doing OK, but I always want to be saving $$ whenever I can for unforeseen future expenses and general planning.

I saw some interesting videos of Kate about cameras. It was pointed out how the iPhone 14 Pro cameras are not as good as the 13 because they have massively increased the size and pixel count, but not adjusted the software compensation, so you get a lot of over enhanced photos. And it’s still not fixed. Google had the same problem but has now fixed it with the Pixel 6 especially the 6A, it is taking better photos then the iPhone Pro as a result. I’ve not used either phone so don’t personally know. But it’s food for thought.
 
The iPhone Pro is also cheaper for Europeans than it is for US customers.
  • VAT in Germany is 19%
  • iPhone Pro starts at $999 US
  • 1 USD = 0.93 EUR
1299 * 0.19 = 246.81
1299- 246.81 = 1052.19
1052.19 * 0.93 = 978.53

Europeans pay almost $22 less for a base iPhone 13 Pro.

iPhone 14 Pro is 999 dollars. Tax at 19% is 189.81 dollars. Ergo it is 1188.81 dollars.

XE converter states that is 1107.06 Euros. That makes the iPhone 14 Pro 191.94 Euros LESS in the US with tax then it costs in Germany. Using your 19%.

It costs £977.16 according to XE, that’s £121.84 cheaper in the US then the U.K.
 
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The iPhone Pro is also cheaper for Europeans than it is for US customers.
  • VAT in Germany is 19%
  • iPhone Pro starts at $999 US
  • 1 USD = 0.93 EUR
1299 * 0.19 = 246.81
1299- 246.81 = 1052.19
1052.19 * 0.93 = 978.53

Europeans pay almost $22 less for a base iPhone 13 Pro.
You’re not calculating VAT right. It’s 19% of the base price. Not sale price.

€1299/1.19 = €1091.60 base price, which at current exchange rate is about 1171 USD. So at current exchange rate, Germans pay 172 USD more than US customers for an iPhone 14 pro.
 
Inflation IS the cause. If the US gets a price increase then using your logic it’ll have nothing to do with inflation, but a weaker dollar.
I hardly think practically every currency in the world (it wasn’t just the Euro where prices were increased) was weaker then the dollar, and the rampant inflation in all those countries had nothing to do with it.

Apple is more then capable of swallowing the costs regardless anyway considering its record profits year in year out, quarter in quarter out, the share holders on here must be happy.

We've had high inflation in the U.S. for over the year. If inflation was solely or primarily the cause of Apple's iPhone price increases, we would've seen price increases in the U.S. as well. Again, the price increases seen in Europe last year were largely due to the stronger USD. The USD was up about 17% or so against the Euro at the time of the 14's launch versus year before. Exchange rate fluctuations have also been known to effect other Apple prices e.g., App Store prices.
 
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Same features as the 14, just new name, new old port, new number and a useless Ti frame warrant a price hike. Who cares about actual innovation or new features (behind the screen sensors to reduce/eliminate the island/notch?, finger print reader?, etc.
We get the iPhone we deserve.
 
iPhone 14 Pro is 999 dollars. Tax at 19% is 189.81 dollars. Ergo it is 1188.81 dollars.

XE converter states that is 1107.06 Euros. That makes the iPhone 14 Pro 191.94 Euros LESS in the US with tax than it costs in Germany. Using your 19%.
AFAIK VAT is included in the price. If it is, my math is sound. If it isn’t, then I apologize.
 
iPhone experience has been the same since the iPhone X, barely upgraded, yet iPhones keep getting more and more expensive.

The iPhone X was priced at $999 (64GB) and $1,149 (256GB). Five years later, the price of an iPhone 14 Pro (which is larger than the X and with more capabilities) with 256GB is actually $50 less at $1,099.
 
You’re not calculating VAT right. It’s 19% of the base price. Not sale price.

€1299/1.19 = €1091.60 base price, which at current exchange rate is about 1171 USD. So at current exchange rate, Germans pay 172 USD more than US customers for an iPhone 14 pro.

No I am not, German pricing includes tax. As do U.K. prices. It is more expensive and that is a fact. You cannot buy a product without tax unless you put it through as a business purchase and claim the VAT back. And NO consumer does that. You are deliberately reducing the actual retail price of the iPhone to fit your narrative and it’s wrong.
It’s because Americans are so used to thinking of the sales price as a separate thing to the tax. Where as in Europe tax is usually always included in the sales price so we never think of a price behind the retail price because tax is included, we don’t have to work it out later.

Tax is not an optional thing.
 
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If the Euro gains sufficient strength against the USD this year, any price increases in the U.S. may not carry over to Euro countries. Last year's price increases in Europe were largely due to the stronger USD.
This does not matter to the average Joe in Europe. He still earns the same amount of money
 
Well the 14 Pro was already too expensive and was taking the mick so I guess it’s time to consider other options? I don’t need to upgrade until 2024 so it’s not going to concern me much yet. If Apple think I’m going to be paying around £1500 for an iPhone then that’s fine, i’ll get a Pixel. It’s getting a bit ridiculous and especially as things like Siri are appalling and Google are now putting better cameras in phones that are £749.
 
No I am not, German pricing includes tax. As do U.K. prices. It is more expensive and that is a fact.
Precisely. I know how prices in Germany and Europe work (I live in Europe). But you are calculating VAT as 19% of the sale price, when it reality it’s 19% of the base price (exclusive of tax).

Just checked the Portuguese Apple website. iPhone 14 pro is 1349€. Of those, and according to Apple, €268 is taxes. That means the price without tax is 1081€, or 1160 USD
 

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I don't want to start anything, but I have a serious question.
Hopefully someone can explain this to me😊

In Sweden, (Europe🙂), Apple is the only tech company who had raised their prices.

If you compare with another US tech company, Google, they have not raised the price on the last year's model or the new model. Not on the phones, buds, watches, Chromebook or Chromecast.

( I know, you can't compare hardware with Google and Apple, it was just an example because they are both US company😉)

Is there anyone who can explain it to me why is it so?🙂

If it was for the inflation, wouldn't Google as well raise their prices?
And also everyone else?

Thanks for reading🙂
Probably that Apple have a more desirable product in high demand so decided they didn’t need to swallow a reduction in margin to keep their product a desirable, high demand product.

Google likely don’t have quite that luxury as their products are less desirable and likely in less demand.
 
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Well the 14 Pro was already too expensive and was taking the mick so I guess it’s time to consider other options? I don’t need to upgrade until 2024 so it’s not going to concern me much yet. If Apple think I’m going to be paying around £1500 for an iPhone then that’s fine, i’ll get a Pixel. It’s getting a bit ridiculous and especially as things like Siri are appalling and Google are now putting better cameras in phones that are £749.

It’s beginning to look like that. Hmm I need a new iPhone at some point. IMO iOS 16 on my XR is a bit of a mess. Lags a bit now.
 
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Precisely. I know how prices in Germany and Europe work (I live in Europe). But you are calculating VAT as 19% of the sale price, when it reality it’s 19% of the base price (exclusive of tax).

No, I am calculating 19% of 999 dollars, I’m not adding a thing to the U.K. or Euro prices. You are trying to remove tax off the prices to try and make a point which is ridiculous as you can’t choose to pay tax or not as a consumer, well I guess the mega rich can.
 
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iPhone 14 Pro is 999 dollars. Tax at 19% is 189.81 dollars. Ergo it is 1188.81 dollars.

XE converter states that is 1107.06 Euros. That makes the iPhone 14 Pro 191.94 Euros LESS in the US with tax then it costs in Germany. Using your 19%.

It costs £977.16 according to XE, that’s £121.84 cheaper in the US then the U.K.
Yeah I was dumb... My brain apparently failed me.

Base price in Germany would be €1091.60. Adjusting for currency values puts it at $1015.88 USD.

So only a $15 increase over what US customers pay. That said, 19% is seemingly the lowest VAT rate in the EU. For countries where it's higher, Europeans could still end up paying less than US customers.
 
Pro don't need be more expensive. It already expensive enough. Make non-pro and pro gap bigger then just drop price for non-pro iPhone, they already expensive. Price going up up up up each year (I think there just once price did drop, very rare).

If non-pro get more expensive then I may keep my iPhone 4th year first time ever! I did 3rd year once and it was awful on 3rd year with such low battery running out too fast. Hopefully my current iPhone be better on 3rd year (so far it is).
 
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