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And this they spend millions of dollars on perfecting.
Nothing beats Apple when it comes to how cheap they can be to their customers.
Then they say stuff like “we are always listening to our users”.
Only if their users stop buying their products will they listen.
Until then they are always listening to their investors.
 
So all usb-c cables I have now will be crippled for my iPhone if I decide to upgrade. Great. All the more reason to stick with my iPhone 14 Pro Max.
How would they cripple your phone? Would charging be any different than what you have now?
 
This certainly seems like something that Apple would do but it doesn’t make sense:

(1) usb c is fully unlocked on the iPads (although speed limited on some models)

(2) the MFi program is such a small money maker for Apple v. Every other product (I think I read it’s like 1/2 of a percent) - seems silly to burn good will and potential new iPhone purchases for such a small amount of money that will, quite frankly not change when switching to USB-C. It’s not like generic lighting cable can’t be found literally everywhere (maybe even more places than USB-C) - the people who buy MFi stuff will still keep buying it whether there is a feature advantage or not. Personally I buy MFi stuff because I do not want my phone to explode.

Just seems like a stupid move if true. Or, perhaps, we only have a piece of the picture.
The way people are freaking out you’d think MFi was the biggest revenue driver on Apple’s P&L. In actuality it’s probably a rounding error.
 
And this they spend millions of dollars on perfecting.
Nothing beats Apple when it comes to how cheap they can be to their customers.
Then they say stuff like “we are always listening to our users”.
Only if their users stop buying their products will they listen.
Until then they are always listening to their investors.

Case in point: The Macbook Pros and Mac Pro. In 2013 the Mac Pro went to a small trash can shape and was horrible. It thermal throttled, lacked internal expandability, and was overall objectively worse than the Mac Pros before it. Many professionals just stopped using it and went PC, and it sold so poorly Apple had to go on a public apology tour admitting they were wrong and that a proper Mac Pro that they want would be coming. The iMac Pro came as a bandaid until the real Mac Pro could arrive, and in 2019 it did as the 2019 Mac Pro had everything Pros wanted, with the only negative being the absurd price

Then came the Macbook Pros. In 2016 we got this meme:


Hands down, the worst Macs Apple ever made. USB-C only, the touchbar, for a while no physical escape key, laptops so thin they thermal throttled and ran worse than the 2015 15 inch MBP, and of course the butterfly keyboard which needs no introduction. Pros and the public voted with their wallets, and now we got the amazing godtier 14/16 inch M1/M2 Pro/Max Macbook Pros that brought legacy ports back, isn't impossibly thin, and is just amazing pro laptops that we wanted.

 
... and yet Apple seems (allegeldy) hellbent on keeping the program running.
If it’s working why wouldn’t they? I’m curious what kind of cables people are buying. I only buy cables and power adapters from companies I know are reputable, like Anker. Those companies are also MFi certified. I’d be too afraid to buy some cheap thing on Amazon.
 
It might technically be allowed, but everybody involved here knows that isn’t what the legislation’s intent was. I hope they amend it to make this illegal in the future.
The EU legislators have to tread carefully because private companies can and will challenge onerous regulations. The EU courts might agree it is reasonable to mandate a certain port shape and size, but might not agree that the electrical protocols also need to be mandated as that prevents private companies from being able to differentiate their products from one other another and is a restraint on allowing the free market from choosing what products and features are desirable.
 
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The way people are freaking out you’d think MFi was the biggest revenue driver on Apple’s P&L. In actuality it’s probably a rounding error.
Apple's actions suggest otherwise. If it weren't important to Apple, they would have switched to USB-C a half-decade ago and conformed their own devices to the industry standard like everyone else.

There is no valid technical reason for this move, despite whatever Apple is trying to sell you.
 
This is insane. USB-C ports on the Macbooks and iPads don't have these restrictions, why would the iPhones need them?

I really hope Apple is slapped down by the EU courts if they decide to do this. Enough is freaking enough.
 
Let’s see what happens in practise as we are at rumour stage.

But if they are deliberately forcing cables which are fully compliant with the standard to run below their maximum certified data speed and power deliver capacity while the device does support those speeds and capacities, this is absolutely crippling those cables.

My understanding of that article is that this is what Macrumours is claiming they are planning to do.
We'll have to wait and see, and I get what you are saying. For example if the iphone 15 can support charging with 100 watts, but only with an MFI cable, it could be deemed they are crippling those cables....unless there is a reason to force the use of mfi which we are not aware of.
 
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Apple's actions suggest otherwise. If it weren't important to Apple, they would have switched to USB-C a half-decade ago and conformed their own devices to the industry standard like everyone else.

There is no valid technical reason for this move, despite whatever Apple is trying to sell you.
There’s no technical reason for it at all. It’s all about control, and revenue. And that’s fine. Let the free market decide if they want that or not. If they don’t, people won’t buy iPhones or apple cables.

It basically highlights how regulation often doesn’t actually work.
 
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As long as Apple still includes the USB-C cable in the box, it is a non-issue for most consumers. Besides, Mfi chip has been reverse engineered by the Chinese that there are so many cheap cables with it nowadays.
 
As long as Apple still includes the USB-C cable in the box, it is a non-issue for most consumers. Besides, Mfi chip has been reverse engineered by the Chinese that there are so many cheap cables with it nowadays.
I doubt there’ll be a cable in the box. The whole point of the legislation is to make it so no cables or charging bricks are included as you use your existing cables.
 
This is insane. USB-C ports on the Macbooks and iPads don't have these restrictions, why would the iPhones need them?

I really hope Apple is slapped down by the EU courts if they decide to do this. Enough is freaking enough.
Proprietary stuff on top USB-C is nothing new. Pretty much each Chinese OEM has their own proprietary fast charging tech that only works with their specific cable and chargers on top of USB-C.
 
Mac and Ipad are niche compared to iphone, is my guess.

Mac and iPad "niche." Yeah you keep reaching buddy.



Do they make as much money as the iPhone? Obviously no. Are they "niche?" Also no.
 
The EU legislators have to tread carefully because private companies can and will challenge onerous regulations. The EU courts might agree it is reasonable to mandate a certain port shape and size, but might not agree that the electrical protocols also need to be mandated as that prevents private companies from being able to differentiate their products from one other another and is a restraint on allowing the free market from choosing what products and features are desirable.
The entire point of the legislation was to make this standardized. There is no function in differentiating devices based on charge information using proprietary systems. This would create mountains of pointless e-waste. Any USB-C cable ever produced up to this point will be unable to charge the iPhone at full speed for no reason.
 
Mac and iPad "niche." Yeah you keep reaching buddy.



Do they make as much money as the iPhone? Obviously no. Are they "niche?" Also no.
Hey buddy, how many iphones are in active use? How many ipads? How many Macs? Whats the percentage of iphones to the total? Ipads to the total? If the percentage is small enough, would that be considered niche?
 
There's a limit Apple and frankly they crossed it many times.


But this is over the top. Silly or stupid is what I use to describe it.
Well, it's not new. I would say it's more d-baggy because it's a universal standard port.... but they already throttle wireless charging which is also open.

Wouldn't expect anything less out of Cupertino.
 
The entire point of the legislation was to make this standardized. There is no function in differentiating devices based on charge information using proprietary systems. This would create mountains of pointless e-waste. Any USB-C cable ever produced up to this point will be unable to charge the iPhone at full speed for no reason.
I don’t think that will be the case. iPhones already support USB-PD. USB-C cables that properly support USB-PD already requires certain handshake between the charger, cable, and device, so it’s nothing new.
 
Hey buddy, how many iphones are in active use? How many ipads? How many Macs? Whats the percentage of iphones to the total? Ipads to the total? If the percentage is small enough, would that be considered niche?

We get it, you're an iPhone phone warrer who hates when people criticize the trillion dollar fruit computer company and will look for any excuse to excuse bad decisions made to the iPhone because you hate to admit when they do something wrong.
 
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