I'm not asking Apple to convince me of anything! I am merely expressing my own opinion. Who knows, it may encourage tens of millions more to buy iPhones etc. or it may be about as successful as the lamentable Siri.
For my own opinion, Apple is desperately late to the AI party (humiliatingly so, really, for a forward-thinking giant) and whilst Apple Intelligence may be a welcome benefit for those already within the ecosystem, personally I do not think it will draw significant numbers of non-Apple users in. No doubt you disagree. That's fine! My interest is largely academic in any case.