iPhone 16 Pro Now Expected to Start at $999 in U.S. Despite Recent $1,099 Rumor

[MacRumors]

Bloomberg's Mark Gurman believes the iPhone 16 Pro will start at $999 in the U.S., meaning there would be no starting price increase over the iPhone 15 Pro.

"I don't expect the Pro entry price to be raised from $999," said Gurman.

This prediction runs counter to a report last week from Taiwanese research firm TrendForce that claimed the iPhone 16 Pro would start at $1,099 in the U.S. with 256GB of storage. This meant the iPhone 16 Pro would not have been available with 128GB of storage for $999 like the iPhone 15 Pro is, but Gurman believing that the $999 price point will stick around suggests that a 128GB configuration will remain available after all.

Apple has offered at least one Pro model or equivalent tier of the iPhone at a starting price of $999 in the U.S. since the iPhone X was released in 2017.

$999 or $1,099? We'll find out for sure in just a few hours. Apple's event kicks off at 10 a.m. Pacific Time, and we'll have live coverage of the announcements.

Article Link: iPhone 16 Pro Now Expected to Start at $999 in U.S. Despite Recent $1,099 Rumor

 

[vegetassj4]

The new iPhone 16, now at bargain basement prices. We at Apple have managed to increase our cost effectiveness. While we must sacrifice higher margins, we realize that, due to inflationary pressures, times are hard and will be passing our savings down to our beloved customer. Our altruism knows no bounds. You are going to love it.

 

[sw1tcher]

This would be another memory increase for iPhones with no price increase.

Amazing how Apple can do that to the iPhone but not the Mac, even with the supposedly "skyrocketing memory prices."

 

[mrat93]

I will be extremely impressed if they add $20 worth of NAND without increasing the price by $100. Only Apple could pull that off.

 

[satchmo]

How about bump up the base storage to 256gb AND keep the price at $999?

 

[brofkand]

A thousand bucks for a phone is still nuts to me. Each to their own.

 

[DJTaurus]

Any other new innovation out there today in the event ?

 

[Justin Cymbal]

I definitely hope that it starts at $999 this year

I’m going to pick it up at the Salem, New Hampshire, Apple Store sometime in the next two months and buy it on a T-Mobile installment plan

 

[2540497]

Why do we quote Mark Gurman sorry? The man has been so badly wrong on so many points the last couple of years you might as well take tips from me.

 

[tonywalker23]

didn't this same thing happen for the 14 pro… last minute 1099 rumor but keynote said otherwise

 

[FSMBP]

How about bump up the base storage to 256gb AND keep the price at $999?

You're thinking wrong. You need to focus on short-term margins and not on how this stingy behavior affects perception of the brand in the long run.

 

[tcgjeukens]

My iPhone XS works fine.

 

[lilkwarrior]

A thousand bucks for a phone is still nuts to me. Each to their own.

There’s plenty of cheaper options in the market.

People with different needs for a pocket computer they use everyday are willing to pay more for one that meets their needs than you’re willing to pay for your needs for a phone.

This is especially true if people can buy a pocket computer to support their creative and professional computing needs.

 

[turbineseaplane]

Naturally, please spend your money however you see fit

...but I personally can't imagine spending into the $1k+ territory for a phone

 

[azentropy]

Mark is wrong! The 5.8/5.9" version will be $999 and the 6.3" version for $1099, and the 6.9" for 1299!!

 

[JapanApple]

Make Japanese buyers happy as well. Based on our currency.

 

[jonnyb098]

A thousand bucks for a phone is still nuts to me. Each to their own.

Most people are on a payment or lease plan for their phone. And that’s all by design. Financial Death by 1000 cuts.

 

[kalsta]

A thousand bucks for a phone is still nuts to me.

Then don't think of it as a phone. Think of it as an incredibly powerful and compact computer, a high-quality camera with multiple lenses, a 4K video camera, a GPS device, a TV, a radio, yada, yada, yada. Imagine you just arrived from the year 1980, and you can't believe $1000 buys you all that gear.

(Having said that, I'm quite happy with my iPhone 12 Pro and won't be upgrading either!)

 

[DBZmusicboy01]

They will screw us over with the new iPhone trade in values.

 

[segfaultdotorg]

 

[Spongmincer]

A thousand bucks for a phone is still nuts to me. Each to their own.

It's not just a phone though is it.

 

[WarmWinterHat]

Why do we quote Mark Gurman sorry? The man has been so badly wrong on so many points the last couple of years you might as well take tips from me.

I think he is a bit overrated, but his accuracy is still pretty high at 86%.

Source Leaderboard - AppleTrack

Top Apple Sources in 2022 # Name Accuracy 1 🐟 Ross Young 92.9% 2 🏀 Mark Gurman 86.5% 3 📉 Trendforce 84.5% 4 🎧 52audio 83.3% 5 🕘 9to5Mac 82.8% 6 ❓ MacRumors 72.7% 7 🇨🇳 China Times 72.7% 8 👨‍💻 Ming-Chi Kuo 72.5% 9 🧻 Jon Prosser 69.1% 10 🍍 Max Weinbach 69% 11 […]

appletrack.com

 

[Martius]

How about bump up the base storage to 256gb AND keep the price at $999?

How dare you! 😂

 

[ghanwani]

Tim Cook got cold feet and flip flopped at the last moment.

 

[onenorth]

$1,000 for a phone, let's say you keep it for three years, that's $333.33 a year. Some people spend more than that on coffee. Or a new TV that only does one thing.

Obviously the Pro phones are not for everyone and there are less expensive options available.