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I'll be the first to admit it if I'm wrong, but I just can't see this being a success. They tried a low-cost, big screen phone with the 15/16 Plus, which obviously hasn't got the sales they were expecting because they are axing it. 1100 USD is within throwing distance of the 17 Pro. Combined with the single camera and the lower battery capacity... I just don't see the mass appeal right now.

Yeah it's only "cool" to have an iPhone with the 3 camera alignment. Otherwise you come off as poor or so I hear from young people.

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Operational Tim is striking again. Dropping hardware that costs them extra money (compared to the Plus) while increasing the price but you can market how thin it is. Higher margins
 
If it's priced the same as the current price of the Pro, then is DOA

Yes you're getting that thin design but you've got less cameras and battery life than the regular model ffs.

No point even releasing this
Dont care about cameras and minimal care about battery. I want an ultra thin and light yet big screened phone
 
I think Apple knows what they're doing:
- They researched what would sell.
- They can trap people into this if you want a bigger phone for less than a Pro Max
- It's gonna sell even just as a novelty.
- It's a phone for people who want something very special (big and light), like the Mini was, but it costs more, so it's worth developing and it's good if it cannibalizes the regular phone's sales.
- Even if it fails, it's gonna get people to talk about an iPhone model for the first time in like 4 years. If you don't count the AI-gate ;-)
I may be wrong though, I thought they knew what they were doing with the VR thing...

Don't buy this though. Never buy a first-gen Apple product, you're basically beta-testing it.
 
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If this is accurate, it will be tempting. I have been an annual launch day Pro Max guy since forever, but the thin-ness of this will be tempting if it's that much thinner than the Pro Max. Screen size is close enough. I bet the major difference will be camera. Chip performance is probably negligible.

That said, I am sure the event next week will put the Pro Max on such a pedestal is will be hard to go backwards.
 
Wouldn't be surprised if Apple keps prices the same as last year in the United States and increases them in the rest of the world. And because they basically only talk US int their keynotes; they'll say "and all of this incredible tech with even more storage for the same price as last year's iPhones"
 
Wouldn't be surprised if Apple keps prices the same as last year in the United States and increases them in the rest of the world. And because they basically only talk US int their keynotes; they'll say "and all of this incredible tech with even more storage for the same price as last year's iPhones"
With US tariffs, I doubt it.
 
I'd quite like a large, light phone but I mainly use my device for messaging and taking photos.

The camera on the Air will probably be my deal-breaker, and that's without taking into consideration the price. I don't need 256GB storage nor 12GB RAM, so they're kind of wasted on me.
 
Why are you posting stories based on some totally ransom market research company? Not even analysts? No leaks or inside information, just pure opinion and guesswork by them yet they make a front page story?
 
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I don't think the Air will flop at all to be honest. Unless the Pro's have some serious upgrades over what we see here, then the difference is just cameras and processor. The geeks on this forum (probably include myself in that), might laugh at it, and of course there will be those that need to be seen to have the latest and greatest, but I think there are a lot of people out there that would love a light phone with a big screen that has promotion, and likely all the software features of the pro's for $100 less. Not to mention its a brand new iPhone design which will also appeal to some of the aforementioned geeks.
 
Why?

What will be so special about the “Air”?

Please don’t say the thinness. There is a huge camera bump.
The camera bump isn’t “huge”. It’s half the size of the Pro.

So of course the selling points are thin and light.

I’m looking to upgrade from my 13 Pro and would definitely like something that is much lighter than this.
 
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Dont care about cameras and minimal care about battery. I want an ultra thin and light yet big screened phone

That's fine. But it shouldn't then be priced like a Pro. Unlike the current range where you only gain and lose nothing going from an e to a regular to a Pro, you will be losing some fairly significant features in the process (cameras, battery, speakers) to gain a larger screen and thinner chassis. To me this should mean a price should be around that of the regular iPhone to reflect this.

Pay more to get a worse camera, or battery just isn't a great sell.
 
but I think there are a lot of people out there that would love a light phone with a big screen that has promotion, and likely all the software features of the pro's for $100 less.

The problem is the people in that camp (including myself) weren't getting the Pros anyway.

Were it priced the same as the regular phone I could see this having some interest, ie you now have two options, opt for the better camera, battery, speaker in a normal chassis; or trade those in for a larger screen and thinner chassis.

When you're paying an extra $300 (!!!) for that trade off then it's a non starter. Maybe an extra $100 given it's the cool new thing, and that's pushing it.

And yes it does come with higher storage. But again the people who care about storage are likely those who care about camera and battery.
 
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