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What will be so special about the “Air”?

Please don’t say the thinness. There is a huge camera bump.
Screenshot 2025-09-04 at 20.26.11.png



yeah, such a huge camera bump. /s
 
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I'll be the first to admit it if I'm wrong, but I just can't see this being a success. They tried a low-cost, big screen phone with the 15/16 Plus, which obviously hasn't got the sales they were expecting because they are axing it. 1100 USD is within throwing distance of the 17 Pro. Combined with the single camera and the lower battery capacity... I just don't see the mass appeal right now.
My impression is the Air is positioned to make the Pro models seem more attractive. If the Air comes in at $899, then I think it will entice 17 regular intenders to pay more for the Air. Pricing of the Air will be interesting
 
That's fine. But it shouldn't then be priced like a Pro. Unlike the current range where you only gain and lose nothing going from an e to a regular to a Pro, you will be losing some fairly significant features in the process (cameras, battery, speakers) to gain a larger screen and thinner chassis. To me this should mean a price should be around that of the regular iPhone to reflect this.

Pay more to get a worse camera, or battery just isn't a great sell.
You are paying for a nice big screen with promotion etc BUT super thin and light as well as the good chip not the outdated chipset in the e. You don't know if the camera is actually worse same with the battery. The air is still a pro phone just with less cameras (same number of cameras as the iPad Pro)

Can anyone tell me what’s the point of getting the iPhone 17 Air? It has one camera and smaller battery but somehow apple think it should cost more.
Why is the concept of a thin and light phone so foreign to so many people on this board. A phone is a portable device, why wouldn't a thin and light version be a selling point. Hell even something like a desktop people get impressed when its small (see the new mac mini). People here are so impressed by how thin and light the mba is yet how powerful. But when it comes to a phone "I DONT GET IT HOW WOULD ANYONE WANT THIS"

My pants should not sag because I put my phone in it. My current iPhone does and makes my shirt pockets look ridiculous by how much weight it puts there.

Currently got an iPhone 14 and it's certainly not a brick
Yes it is, it is thick and heavy. - Current iPhone 14 pro max user.
 
I'll be the first to admit it if I'm wrong, but I just can't see this being a success. They tried a low-cost, big screen phone with the 15/16 Plus, which obviously hasn't got the sales they were expecting because they are axing it. 1100 USD is within throwing distance of the 17 Pro. Combined with the single camera and the lower battery capacity... I just don't see the mass appeal right now.
Oh, it will be. If it hadn't Liquid Glass OS this iPhone would have been my first day purchase.
 
At that price the Air is DOA. You can't price that at Pro prices.

This is going to sell poorly, worse than the mini.
I suspect it depends a lot on whether it becomes trendy. If it catches on, it'll be almost more for fashion reasons rather than capabilities.

Plus, it'll be the most foldable† iPhone ever

†: once
 
I'll be the first to admit it if I'm wrong, but I just can't see this being a success. They tried a low-cost, big screen phone with the 15/16 Plus, which obviously hasn't got the sales they were expecting because they are axing it. 1100 USD is within throwing distance of the 17 Pro. Combined with the single camera and the lower battery capacity... I just don't see the mass appeal right now.
It will sell. Purely for the glamor of people being able to say “they have the new iPhone.”
 
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i think it should be $699 . this is not a flagship phone
So (if this rumour is to be believed at any rate), you think the Air should be priced $500(!!) less than the 'Pro' phones when all the Pro's are going to have is a better processor (negligible at best) and better cameras? This new Air is a lot closer to the flagship Pro's than the standard 17.
 
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I can’t see paying that for a phone. I’ll buy a used one for $800 in a year like I did this 15Pro.
 
It will sell. Purely for the glamor of people being able to say “they have the new iPhone.”
Or... or hear me out, I know this is absolutely insane as a concept but it may sell because people want a PORTABLE DEVICE to be thin and light.

I know, I am absolutely insane to even suggest such a crazy concept just imagine people don't want half a pound of metal in their pockets. Given this and other threads it seems like an impossible thing to even think about. Like how could anyone want a phone to be light. Stupid to even think about, in fact they should double the weight of the current pro since nobody cares about thin and lightness!
 
I want an Air but I also don't think it's wise to purchase day one. Any first generation is prone to issues and I think the issue with this phone will be the battery life. I'll just wait and see.
 
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I will always go for the Pro Max models but I am interested in this “Air” model cus it’s a “new iPhone”. But I can’t see this being a success with it being more expensive than the Pro. Has to at least match it or be less expensive
 
I will always go for the Pro Max models but I am interested in this “Air” model cus it’s a “new iPhone”. But I can’t see this being a success with it being more expensive than the Pro. Has to at least match it or be less expensive
Well according to this rumour it IS less expensive...?
 
I think Apple knows what they're doing:
I'm not sure. The marketing is absurd, and some products (such as the Mac Pro) show that Apple is developing or trying to sell products that are not in line with customer needs. Their handling of criticism also shows a certain distancing from the market and customers.
 
Remember the days when an iphone was half the cost of a Macbook Air? Now they doubled in price and the MB stays the same o_O
 
You are paying for a nice big screen with promotion etc BUT super thin and light as well as the good chip not the outdated chipset in the e. You don't know if the camera is actually worse same with the battery. The air is still a pro phone just with less cameras (same number of cameras as the iPad Pro)


Why is the concept of a thin and light phone so foreign to so many people on this board. A phone is a portable device, why wouldn't a thin and light version be a selling point. Hell even something like a desktop people get impressed when its small (see the new mac mini). People here are so impressed by how thin and light the mba is yet how powerful. But when it comes to a phone "I DONT GET IT HOW WOULD ANYONE WANT THIS"

My pants should not sag because I put my phone in it. My current iPhone does and makes my shirt pockets look ridiculous by how much weight it puts there.


Yes it is, it is thick and heavy. - Current iPhone 14 pro max user.

The regular 17 will also come with Promotion this year so that will just leave a larger display and thinner chassis. yes I'm sure it will look very cool but, for me at least, I just can't justify paying $300 more for that given what you are losing. I agree we don't fully know the details but given what has leaked so far and just physics I can't see the Air having the same battery as the regular 17 (tele, and you've got one less camera so something is being lost here.

I love the idea of a thin, light phone certainly. Just not at these prices.

My iPhone 14 is made of aluminium, nice and light. The stainless steel 14 Pros however, and especially the Pros, are bricks however I would agree.
 
I'm not sure. The marketing is absurd, and some products (such as the Mac Pro) show that Apple is developing or trying to sell products that are not in line with customer needs. Their handling of criticism also shows a certain distancing from the market and customers.
I think the Mac Pro is more of an exception: niche product that would have costed a lot to make right, in a moment when all other Macs were moving in the opposite direction.
But I can totally see what you're saying. Still, considering this is a more important segment, I'd still bet they studied it better and played safe.
 
If the price is true, this will be the most disappointed iphone ever, who is going to spend 1000+ on a slim, small battery and one eye camera
 
If this phone was a more reasonable size such as 6.2" I would get it even at that price. I really want a thin and light phone again. I hate my heavy, brick like 16 Pro. I'm on the go a lot and the heavy weight of my 16 Pro is annoying. My wife has also has a 16 Pro and she doesn't mind the weight at all.......but she has a 100% work from home job.
 
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