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If they still sold 5s with new processor and more ram, and same NON-OVERPROCESSING camera, I would have grabbed it even if they sold it for 1000$. Yet they seem to have lost their way.

Thinness doesn’t always equal to better handling. What matters is display size, and selling 6.1+ slates as “norm” doesn’t mean users love it.

If I wanted iPad in my hand I would have already had Mini 7, BUT I DON’T. Why Apple cannot understand you need A PHONE, and not a phone from 1990s. Phablet is truly the worst invention of the modern society.

People have forgotten how phones have looked just less than 20 years ago. Yeah those were thick, but nevertheless light and were perfectly sitting in pockets. Manufacturers never cared about how thin the batteries were or how to fit in all the motherboard components, most of these ancient mobiles still work and even have user replaceable batteries. And now we all have same ugly slates that we need to replace each time Apple breaks something with update or when battery dies (and modern batteries die 10x faster than older ones. “Progress”! And “sustainability”. Apple should be proud of how efficiently they use lithium).

It is a pity the only compact device you can buy today is a used ancient phone with no access to modern apps or even 4G network
 
Sure. Apple tried solid state and graphene battery technology. But who wants to pay $3,000-5,000 for an iPhone?
 
I’m struggling to see the point behind making this change. If no one is buying the plus just drop the model entirely.

Can someone enlighten me?
What I wonder is we all wanted thicker iPhones with better batteries. Why all the sudden would we give that up? Seems like throw everything at the wall to see what sticks. Reminds me of Samsung strategies.

How about Apple actually fix the battery technology and quit worrying about thinness!?!?!?
 
If they are going to make an iPhone Air, I hope it has no front notch/Dynamic Island. Use the concept of TouchID in the power button from the iPad Air! I actually could do away with the front camera altogether. I know most wouldn’t like that, but to me I want a display that’s free from distractions. Think iPad. They haven’t ruined that with a notch, YET!
 
If the iPhone 17 Air will only be 1mm thinner than the current regular 16 series, I don't see much point to it, since it will end up compromising on battery size and number of cameras.

Unless Apple can pull one out of the hat, they should just postpone it until they can make it significantly thinner than any iPhone they've ever made. It needs to have that "wow" factor to bring some excitement back onto the smartphone market.
 
iPhone 16, 16 Pro, 16 plus, 16 Pro Max and Upcoming iPhone SE. Already 5 different iPhones, and we gonna have a ’Air’ version too? There are already differences between these phones both in HW and SW. Isn’t it why Steve Jobs said that Androids are fragmented?
 
When the iPhone reaches the point where it rolls into a fat pen and you stick it in your pocket it’s never gonna be thin enough :rolleyes:
 
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Nobody wants a thinner iPhone. Or MacBook Pro.

I don’t understand where they are getting their market research. We’ve already been down this road, gone too far, and turned back.

I think Apple just doesn’t know what to do with the iPhone anymore. Hard to make it actually do a new thing at this point, so they just keep messing with the physical design.
 
replace a phone that doesn't sell with another phone that doesn't sell?

at least they are trying something new....
If they didn’t leave so much choice and deceased the plus and max models, people would have bought it.

Also the mini was a flop because of the huge segmentation. Regular iPhones nowadays are no longer seen as “cool”. They lack so many features “pro” models have like ProRAW, log footage, third camera (I don’t mean we need three cameras, just for a sake of justice). Thus most people (incl. myself, a fan of small phones) thought “why the f should I pay 700$ for this piece of crap?”.

Also from marketing standpoint calling something “mini” is not the best tactic. Naming matters a lot and users don’t wanna carry “small phone energy” with them around when everyone carries 6.7 inch shovels that are thought of as “rad”
 
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