iPhone 17 Air Could Start at $1,099 With 256GB Storage, 1TB for $1,499

[MacRumors]

Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report.

Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down:

• 256GB — $1099
• 512GB — $1299
• 1TB — $1499

Meanwhile, the market research company expects the regular iPhone 17 model to have the same $799 starting price and 128GB base storage as last year's iPhone 16, while both the iPhone 17 Pro and iPhone 17 Pro Max will come with 256GB base storage options and increases of $50-$100 per comparable capacity.

This isn't the first time we have heard that the iPhone 17 Pro models will both have 256GB base storage, but the iPhone 17 Air pricing-for-storage-tier information is new. Earlier this week, J.P. Morgan offered price estimates for the iPhone 17 series that put the iPhone 17 Air starting price at $899-$949, which is $150 lower at the top end than TrendForce's prediction.

The TrendForce report also corroborates previous rumors that the iPhone 17 and Air will feature Apple's new A19 processor, while the Pro series will adopt the A19 Pro chip. Meanwhile, the iPhone 17 Air, Pro, and Pro Max will come with 12GB of RAM (up from 8GB), while the regular iPhone 17 will continue to come with 8GB RAM. All models this year will also feature 120Hz ProMotion displays.

TrendForce projects that total shipments of the iPhone 17 series will rise by 3.5% compared with the iPhone 16 lineup in 2024, with the Pro series remaining the main sales driver.

Apple is expected to unveil the iPhone 17 lineup at its "Awe dropping" event on September 9, with a potential launch date of Friday, September 19.

Article Link: iPhone 17 Air Could Start at $1,099 With 256GB Storage, 1TB for $1,499

 

[maxolson]

I'll be the first to admit it if I'm wrong, but I just can't see this being a success. They tried a low-cost, big screen phone with the 15/16 Plus, which obviously hasn't got the sales they were expecting because they are axing it. 1100 USD is within throwing distance of the 17 Pro. Combined with the single camera and the lower battery capacity... I just don't see the mass appeal right now.

 

[arc of the universe]

buying iPhone Air on day one

 

[TechRunner]

It could be a tough sell at that price. It might have a shot at success with decent trade-ins and carrier incentives. But a $1099 purchase price for "thin" seems like a lot to me.

 

[Yeetus]

Can't wait for Apple's 1$=1£ tax even though $ is down the drain right now.

 

[gpat]

If this is the pricing, this would be the most fail-prone iPhone lineup ever.
Air at $1099 is absurdly high and I think that even the Pro starting at $1199 won't be well received.

 

[lenningj]

crazy start price from 17 base to air

 

[klasma]

Yeah, that’ll be a pass for me.

 

[Stiille]

I don’t believe it until it’s official on Tuesday !
Rumors over rumors, let’s wait for the official announcement!

 

[dz5b609]

Going to be hard sell at that price for a glorified 17E with a barely all-day battery.

 

[MayaUser]

probably Fake prices...ofc this is just a rumour...people are trying
Good that we are couple of days until these articles are ending and we will get 100 articles with official statements

 

[MayaUser]

These prices will go up only if Apple start the base storage with 256

 

[aries81]

probably Fake prices...ofc this is just a rumour...people are trying
Good that we are couple of days until these articles are ending and we will get 100 articles with official statements

As well as many complaints. This is macrumours after all 😄

I’m going to skip this one, perfectly happy with my 16.

 

[Havalo]

Come on guys, let’s not be negative and help to make sure Tim gets his well deserved bonus!

 

[CrimsonPhoenix]

Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report.

Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down:

• 256GB — $1099
  
• 512GB — $1299
  
• 1TB — $1499

Meanwhile, the market research company expects the regular iPhone 17 model to have the same $799 starting price and 128GB base storage as last year's iPhone 16, while both the iPhone 17 Pro and iPhone 17 Pro Max will come with 256GB base storage options and increases of $50-$100 per comparable capacity.

This isn't the first time we have heard that the iPhone 17 Pro models will both have 256GB base storage, but the iPhone 17 Air pricing/storage information is new.

The report also corroborates previous rumors that the iPhone 17 and Air will feature Apple's new A19 processor, while the Pro series will adopt the A19 Pro chip. Meanwhile, the iPhone 17 Air, Pro, and Pro Max will come with 12GB of RAM (up from 8GB), while the regular iPhone 17 will continue to come with 8GB RAM. All models this year will also feature 120Hz ProMotion displays.

TrendForce projects that total shipments of the iPhone 17 series will rise by 3.5% compared with the iPhone 16 lineup in 2024, with the Pro series remaining the main sales driver.

Apple is expected to unveil the iPhone 17 lineup at its "Awe dropping" event on September 9, with a potential launch date of Friday, September 19.

Article Link: iPhone 17 Air to Start at $1,099 With 256GB Storage, 1TB for $1,499

Why would the iphone 17 Pro Max shrink in screen size? This makes no sense... It's going to be 6.9 just like its precessor.

 

[Apple Knowledge Navigator]

Ouch… I was expecting this to be I between the vanilla iPhone and Pro. This could be a deal breaker.

 

[John Connor]

They’ll need to bundle a battery pack with it.

 

[LordArchie]

buying iPhone Air on day one

I am a bit torn.. would love the thinness and form factor, may end up with Pro FOMO

 

[tomtad]

If it's priced the same as the current price of the Pro, then is DOA

Yes you're getting that thin design but you've got less cameras and battery life than the regular model ffs.

No point even releasing this

 

[blairh]

Hope this is wrong. I don’t think the Air will be more than $999 to start. And the Pro jumping $200, even with more storage to start, doesn’t feel right either. I think the Pro starts at $1099.

 

[kiranmk2]

Wow - I've been saying this would be $999 for a while now, but I guess Samsung setting the Galaxy S25 Edge at $1099 has emboldeded Apple to go further!

And the S25 edge has two cameras!

 

[con2apple]

buying iPhone Air on day one

Why?

What will be so special about the “Air”?

Please don’t say the thinness. There is a huge camera bump.

 

[Stiille]

Yes it’s MacRumors , and so it is a rumor after all, 5 days remaining until we have the official pricing, can’t wait though.
For me it’s gonna be a 17 PM with 256GB and I believe it will be starting at 1199 or 1249$

 

[darthbane2k]

Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report.

Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down:

• 256GB — $1099
  
• 512GB — $1299
  
• 1TB — $1499

Meanwhile, the market research company expects the regular iPhone 17 model to have the same $799 starting price and 128GB base storage as last year's iPhone 16, while both the iPhone 17 Pro and iPhone 17 Pro Max will come with 256GB base storage options and increases of $50-$100 per comparable capacity.

This isn't the first time we have heard that the iPhone 17 Pro models will both have 256GB base storage, but the iPhone 17 Air pricing/storage information is new.

The report also corroborates previous rumors that the iPhone 17 and Air will feature Apple's new A19 processor, while the Pro series will adopt the A19 Pro chip. Meanwhile, the iPhone 17 Air, Pro, and Pro Max will come with 12GB of RAM (up from 8GB), while the regular iPhone 17 will continue to come with 8GB RAM. All models this year will also feature 120Hz ProMotion displays.

TrendForce projects that total shipments of the iPhone 17 series will rise by 3.5% compared with the iPhone 16 lineup in 2024, with the Pro series remaining the main sales driver.

Apple is expected to unveil the iPhone 17 lineup at its "Awe dropping" event on September 9, with a potential launch date of Friday, September 19.

Article Link: iPhone 17 Air to Start at $1,099 With 256GB Storage, 1TB for $1,499

The iPhone SE should have been the iPhone Air. That would have at least made sense

 

[darthbane2k]

Why?

What will be so special about the “Air”?

Please don’t say the thinness. There is a huge camera bump.

Given how heavier and heavier the Pros are becoming (particularly the pro max) I’d say a lightweight iPhone will be quite welcome.