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Exactly what consumers are looking for in 2025 -- less battery life and more recharging.
But for many (maybe not most), they won't have to do more recharging at all. They may even end the day with plenty of battery left. Because different people use their phones in VERY different ways. THOSE are the people that may buy this.
 
Both the SoC and the display are more power-efficient, however.
If we go off the specs of the 16 Plus, the display will also be higher resolution, larger, and have a higher peak brightness, along with the arrival of the long awaited higher refresh rate. It will be interesting to see how this goes, Apple's 5G modem efficiency could really help here.
 
The first 3 months will be great. But after that period of time people will regret buying this phone.
 
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I very much doubt most that buy the Air will be using any case let alone a battery one. They will manage with less battery life. Maybe they don't use their phone heavily (heck, I only use about 30% on most days). Maybe they will charge it more often. They might opt for a battery case just for special days where it's needed. This is just another option and most definitely not for most people.
I have a Pro Max now and intend to downgrade to the iPhone Air. To me I just want less in my pocket. Don’t want a 6.3” display but the larger 6.6” makes sense. I use a MacBook or iPad on the go most of the time. So my iPhone really is for phone calls and music most of the time. The only think that would suck is when traveling but I suspect most people who travel have a battery to recharge anyways.

I still have to wait and see it, and I still plan to buy the Fold next year. I am still considering Samsung switch at some point but will probably decide after I see the next generation Samsung Fold vs iPhone Fold. I wanted an Ultra for a few years but have kept my iPhone along with work Pixel 8 Pro and Nothing phone 1 for travel to put a local SIM card in it. So I have to travel with multiple phones anyways. Would love to just have a fold and eliminate the iPad and use the Folding iPhone for that purpose. So for a year will try the Air unless the camera is crap and the battery really is garbage? Still have to see if Apple really only releases eSIM worldwide. I mean China and Hong Kong don’t have eSIM so I doubt they don’t have a version with SIM in those markets. Since I am in Thailand, and travel to China and HK often, would just buy there if they do have the SIM slot. SIM is great in developed world but worthless in about half the world.
 
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The first 3 months will be great. But after that period of time people will regret buying this phone.
Maybe, but I doubt it. People have been using phones for a long time now. They know there will be multiple models to mull over. I think most will gear their new purchase based on solid experience with other phones and make the choice that suits them. After all, we know many end their days now with tons of battery left since they don't watch videos (other than a few short clips) or spend hours on their phones. They know who they are.
 
So I can get a more expensive phone with less battery life, or a cheaper phone with more battery life. Hmm

This thing is going to seriously bomb
 
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If someone does buy the rumored Air and finds out that the battery doesn't meet their needs, they have 14 days to return it. No harm, no foul. No one is going to not notice battery life in the first two weeks but then keep buying a new thin phone because they finally notice that they don't like the battery life. The entire premise makes no sense.
To be fair the battery performance on day 1 isn't indicative of the battery a few months in. The iPhone 14 for example was known to have rapidly declining battery health within less than a year.
 
To be fair the battery performance on day 1 isn't indicative of the battery a few months in. The iPhone 14 for example was known to have rapidly declining battery health within less than a year.
Even if that is the case then that still negates the argument that people will continually upgrade because of battery capacity. In that imagined scenario they'd say "I'm never buying that again," as opposed to "I'd better buy another one."
 
I don’t get why this is so divisive. You can still buy the pro model if you need bigger batteries. This is just another choice. The mini had the same issue and yet was still highly praised by most owners. This will be the same. The 2nd or 3rd gen will get a nice bump with silicon carbon batteries or whatever (after they get a bit more of the kinks worked out). The extra-thin R&D will help with the foldable too. Everyone will have more choices to suit their individual lives. That’s a win.

I have MagSafe and fast chargers at home, in the office, and in the car. Literally never have to worry about low charge except in very rare circumstances. Bring it on, 2800mah and all!!
 
So Apple sets out to create an ultra thin phone, but then they realize that the battery life is garbage, so they plan on offering an extra thick battery case, at an extra cost of course.

Wouldn’t it just then make sense to buy the iPhone 17 with the bigger stock battery, which will probably be thinner than the iPhone Air with a battery case?
Not really. If most people are like me, they might be near a charger most of the time (home, car, work) but want added battery capacity for travel/trips or other unusual days. So then you slap the case on.
 
I don’t get why this is so divisive. You can still buy the pro model if you need bigger batteries. This is just another choice. The mini had the same issue and yet was still highly praised by most owners. This will be the same. The 2nd or 3rd gen will get a nice bump with silicon carbon batteries or whatever (after they get a bit more of the kinks worked out). The extra-thin R&D will help with the foldable too. Everyone will have more choices to suit their individual lives. That’s a win.

I have MagSafe and fast chargers at home, in the office, and in the car. Literally never have to worry about low charge except in very rare circumstances. Bring it on, 2800mah and all!!
yeah. I'm going to go to some car website and complain about some car that I would never buy in a million years. While I'm at it I'll complain about how this or that car only changed a little from year to year.
 
Absolutely ridiculous, utter rubbish and frankly embarrassing. What is Apple thinking with this model? Way way too many compromises for what gain?
And yet many (not most, but many) will buy it. Hmmm, maybe Apple just wanted to take some of that market share even if small. I'm betting they're doing this just to sell more phones and make money.
 
So Apple sets out to create an ultra thin phone, but then they realize that the battery life is garbage, so they plan on offering an extra thick battery case, at an extra cost of course.

Wouldn’t it just then make sense to buy the iPhone 17 with the bigger stock battery, which will probably be thinner than the iPhone Air with a battery case?
You can make a thin phone thicker and heavier, but you can never make a thick phone thinner and lighter.
 
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They could have simply used silicon battery technology to boost energy density and enable real fast charging. Adding a battery pack only undermines the main selling point of this device!!!
 
So why does the S25 Edge have a 3900 Mh battery whereas the 17 Air will only have a 2800 Mh battery in the same size thin body?
 
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