For everyone who doesn’t understand the need for this device (“who is this for?”), let me tell you who it’s for, ME potentially, and if that’s true, then it’s true for countless others.
This device is actually a pretty genius move, because it makes what was NOT a compelling device - the iPhone “Plus,” much moreso, and therefor opens up potential additional sales.
I have an iPhone Pro. I don’t have a plus or a max specifically because I don’t want a freaking massive brick in my pocket. I don’t want something the size and weight of those larger phones. I don’t need two days of battery life, I need one. Love the large screen, don’t love the rest - as well as the added difficulty of using a phone that size with one hand. I have said for years now that I wouldn’t consider a huge iphone unless they made one that was much thinner and lighter, and that’s exactly what they’ve done.
This means that anyone else who feels like I do, particularly the people in the market for a REGULAR iPhone (as opposed to the Pro), there is suddenly a slightly more expensive phone they weren’t considering before. And for those customers, who, like me, would love to have a larger screen without the additional weight and bulk that comes with it, this is an option that wasn’t there before. Which means Apple potentially sells either more phones, or more expensive phones, or both.