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Not that I think it's going to be a bad product, but... Who asked for this, exactly?
I did.

I would very much like to have a phone that fits into my pockets with less bulk, and I'm willing to take a hit on some other features to get it. The great news here is that they're surely also going to keep selling iPhones designed more or less the way they are now.
 
I've posted this before — it's not about thinness, it's about pushing miniaturization technology forward for all use cases. If devices can be smaller without compromise, why not? Sometimes that enables new products, AirPods being an obvious one.

Didn't the MBA also get much thinner recently? I don't think anyone would argue the M2 redesign was a bad move, aside from wedge-fanaticals
 
I don't get why Apple would put this out. Shave off some thickness for a worse camera setup, (most likely) worse battery, and charge a high price tag. I can understand if this was a more budget friendly phone, but to charge that price for less feature for the sake of "slimness" seems odd.
 
I don't know. Camera afficionados will go with the Pro anyway.
I don’t know either. It seems to me that camera aficionados have other, dedicated, cameras. One of the reasons I stick with the base or Plus iPhones is that I have other cameras and use my phone cameras only for quick happy snaps.
 
It breaks my heart that Apple continues to torture the MacRumors community with these rumored changes to the beloved iPhone design, the very design we hoped would last forever. Don't they read all of the pleas to stop innovating?
There are a lot of people both on here and in real life that don't like the current iphone design at all.
 
I am going to guess most people buy Plus or Pro Max because of larger battery. So with 17 Air the Battery is thinner you will effectively get same battery life as a normal 17.

Now if you want more battery life you will have to shell out for a Pro Max.
 
I don't get why Apple would put this out. Shave off some thickness for a worse camera setup, (most likely) worse battery, and charge a high price tag. I can understand if this was a more budget friendly phone, but to charge that price for less feature for the sake of "slimness" seems odd.

Whenever we don't understand an Apple move through our consumer lens, think about the money: if you shave off some aluminum, go with less parts, thin the battery to fit "thinner" etc, what's their benefit: lower costs. Now sell that at the "same great price" or higher and what's that benefit called? More profit. In modern Apple, this one thing seems to drive all thinking.💰💰💰
 
I hope it’s enough to pursue new buyers to the iPhone because Android has really upped the ante quite a bit. Last years phones thrones Apple’s flagship iPhone in real live usage and price.


There isn’t much difference in look and feel and for most part Apple is lagging. Next February the snapdragon 8 x elite comes out. How will Apple compete?
 
There are a lot of people both on here and in real life that don't like the current iphone design at all.
I'm one of them (perhaps my humor was too subtle even for the front page) and wish that iPhones were more like the 6 with rounded edges, aluminum backs (I don't care about wireless charging) with nearly flush simple cameras and light weight, so I'm going to hold onto my 13 mini (which I bought for size and price, but I still find too heavy and chunky and camera-bumpy) until there's an iPhone I would actually want to buy. Fingers crossed that happens, since an iPhone is required for an Apple Watch (which I consider essential).
 
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I don’t know either. It seems to me that camera aficionados have other, dedicated, cameras. One of the reasons I stick with the base or Plus iPhones is that I have other cameras and use my phone cameras only for quick happy snaps.

I suspect it's only a matter of time until Apple decides to eject the camera and probably the battery to a proprietary case(s) sold separately. Kick those 2 things out and iPhone can get incredibly thin. Sell what's left at the "same great price" and then significantly jack each transaction by selling a base, pro or max case that would be essential to operating the new "thinnest ever" iPhone. Instead of making about what they make now when one buys a new iPhone, approximately DOUBLE that revenue. Evolve iPhone financing to make payments work for those who only think in monthly terms.
 
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I am going to guess most people buy Plus or Pro Max because of larger battery.
According to https://www.macrumors.com/2024/11/21/best-selling-iphone-model-sizes-revealed, the most popular iPhone is the regular/base followed by the Pro Max, Pro, and then Plus

cirp-iphone-model-types-sales.jpg
 
I don't know what problem this is seeking to solve. I don't think anybody looks at their iPhone and says "Damn... this thing is THICK" ahahaha. And since the switch to titanium on the Pro models, the weight issue has been mostly remedied as well.
 
I'm one of them (perhaps my humor was too subtle even for the front page) and wish that iPhones were more like the 6 with rounded edges, aluminum backs (I don't care about wireless charging) with nearly flush simple cameras and light weight, so I'm going to hold onto my 13 mini (which I bought for size and price, but I still find too heavy and chunky and camera-bumpy) until there's an iPhone I would actually want to buy. Fingers crossed that happens, since an iPhone is required for an Apple Watch (which I consider essential).
I very much agree. I too want rounded edges, aluminum backs, nearly flush cameras and light weight. That would be the perfect phone right now and to think we used to have that before they took it away.
 
Not gonna lie, I like thin products like that, it gives them very hi-techy vibe somehow. It's also much more comfortable in the pocket. BUT I understand all the whining from others... From my perspective, I don't really need a thinner iPhone, I'd rather appreciate the reduction of an UGLY HUGE camera bump on the regular lineup, as it's really gone crazy in the last generations - and that's the main reason why I consider today's iPhones "thick". I know it's basically marketing - huge camera = better camera, but it's marketing for imbeciles...
 
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The reduction in thickness is inconsequential for me, but I’ll gladly take a significant reduction in weight. These devices have become so large that they can be unwieldy at times.

Our hands have gotten used to these behemoths, it will be great to have focus again on portability.
 
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I don't know what problem this is seeking to solve. I don't think anybody looks at their iPhone and says "Damn... this thing is THICK" ahahaha. And since the switch to titanium on the Pro models, the weight issue has been mostly remedied as well.

I do think it's too thick, but at the camera bump. I hate, hate, hate, the massive camera lens bulge. I'd be happy if they even went back to 11 and 12 camera bump dimensions.

As for Pro models weight, it went down on the 15, then right back up on the 16..so they solved it, then unsolved it:

13 Pro - 204g
14 Pro - 206g
15 Pro - 187g
16 Pro - 199g

I never liked the weight of my 13 Pro. It wasn't that it's too heavy, I just didn't like it. I equally don't like the weight of my 16 Pro, and even though I didn't pay for it (my employer did), I regret picking it over the lighter base model 16 at 170g.
 
Apple thinks this is the solution to poor iPhone Plus sales after the iPhone Plus didn't fix poor iPhone mini sales.

Yep. Apple has major "fourth option" woes. Since they don't actually need a fourth option for their bottom line, they can theoretically just keep throwing new ones at the wall until something sticks.
 
Amazing, this would solve the huge pain point of current iPhones that are almost 8 millimeters thick! Every day I'm struggling with my iPhone and I keep thinking, "man, if only it were one millimeter thinner, the world would be a better place!"
Do you just purposely ignore the fact that weight is mostly tied to thickness? The 16 Pros are too heavy so there's a market for this. Also, you have no idea how much more impressive this so called iPhone 17 Air could look like compared to the rest, just because of that - difference in thickness
 
Weight would be a top priority for me, and thinness is a mean to that end. I just wish the screen was smaller and they'd also get rid of the camera bump.

It's not just weight but density and weight distribution, balance. Thinness is not the only way to achieve that. At some point thinness is not ergonomic. And if it's super thin with the same camera bump, as you point out, that doesn't seem to help much.

As for smaller screen, that's a whole different dimension. Sounds like you just want an iPhone Mini. Doesn't seem like you're actually disagreeing with what I said. You said weight, I was talking about thinness. With a large screen and large camera, they are not necessarily correlated.
 
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