It isn’t the leader, though, as the Pros still make most of the unit sales. (I say this as someone who isn’t interested in the Pro models.)
Then where's the differentiation from the Pro Max? A single camera? The base 17 buyers got a great deal that doesn't come around too often with Apple products. Don't expect such generosity again for a long time.
Why would they want to boost 17e sales if it makes them less margin?
Makes sense, the base iPhone 17 is great value for money and the 17 Pro range are truly Pro in every way.
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC.
Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple.
Overall worldwide smartphone shipments across Android and iOS are forecast to grow 1.5 percent, primarily because of the success of the iPhone.
Back in October, Apple CEO Tim Cook said that Apple is expecting to set a new all-time revenue record in the December quarter, and a best-ever revenue record for the iPhone. Apple believes overall revenue will grow 10 to 12 percent year-over-year.
Apple has seen strong interest in the standard iPhone 17 and the iPhone 17 Pro models, even though the iPhone Air hasn't performed as expected.
Next year, Apple plans to change its iPhone release timelines. The high-end iPhone Fold and the iPhone 18 Pro models will come out in September 2026 as usual, but the lower-priced iPhone 18 will be held until spring 2027.
IDC predicts that the decision will drop iOS shipments by 4.2 percent in 2026, while a global memory shortage will lead to supply constraints and price increases across the smartphone market. Total global smartphone shipments could decline 0.9 percent in 2026 due to the supply issues and Apple's lineup changes.
Article Link: iPhone 17 Demand Is Breaking Apple's Sales Records
They have been selling that many for around ten years now. This is yearly unit sales in millions from 2007 to 2024:
Yeah, that would be me. I like my phone to be able to stay in my pocket. My 13 mini was perfect for taking 30,000+ videos and photos on my Appalachian Trail thru hike and as my daily driver. Not everyone wants a giant phone. But I know sales were poor for the mini. Perhaps Apple could just make one every 3-4 years, and not make a *ton* of them. Just enough to have those who like the mini, upgrade every 3-4 years.
The most interesting thing for me is that iPhone has been touted all over media both digital (YouTubers/big “tech influencers”) and traditional (Bloomberg, WSJ etc…) as this big failure in terms of the AI race (which it certainly is) that is in major trouble…and yet despite all this huge competition that is so ahead in AI, the iPhone 17 range is the one boosting phone sales globally while most manufacturers are seeing flat growth or even declines.
Can you say more about that screenshot that isn't working right? You're not able to scroll to the end? I see the same view when I pull up the keyboard, but I can still scroll the conversation and/or swipe the keyboard away. I'm not arguing, just trying to understand.
i'm not under 25, or a masochist, am comfortably use an OGSE, and am considering the 13 mini. like to see an iphone 18 mini.
Gotcha. So you can't pull the conversion up to be fully above the keyboard. That sucks.
Nah, with the 17 adding ProMotion and doubling the base storage to 256 GB without increasing the price makes the iPhone 16 look like a terrible value even at a $100 discount.
Sure, there isn't any thing revolutionary, but unlike the 16 series that added things that no one cared about (Apple Intelligence and Camera Control button) the 17 series added things that people actually wanted (ProMotion and double the base storage). I bet when the sales figures come out the 17 will be the best selling "base" iPhone in years.
I’ve never had that happen on either my iPhones 13 Pro max & 17 Pro Max with the latest iOS 26.1… If you’re having an issue like take it in to Apple & see if it’s fixable. If your iPhone is too old then it’s time to upgrade. 👍🏻
Just have a look at what phones you have to wait for. The regular iPhones have been selling like hotcakes, double the storage, promotion, larger screen, all for the same price. It’s not hard to see why.
