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Glad to hear this rumor. I've gotten tired of the phones getting thicker, heavier and camera-bumpier every year. We have enough battery and power. It's time to get back to mobility.
 
@rulymammoth

Totally agree

The product lines lack a tight focus on "making just the best options for consumers"

It's not an accident

Tim wants a SKUfest with products all over the map, all slightly gimped here and there to drive upgrade sales
The lineups are designed around getting you to bump up a notch or bump up an overpriced component, etc

Maybe good business, but garbage experience for customers
It gets to a point where it is so much it starts to slow sales.

You could upgrade, but then the explosion in SKUs either force you to wait longer due to decision paralysis or you just give in and buy the cheapest option.

Unless you’re particularly well heeled or deeply in love with Apple you don’t just open your wallet for the “most expensive option”.
 
Whatever happened to that supposed ‘Ultra’ model that we were going to get? Either replacing the Pro Max or sitting above it in the lineup? Was that part of the 16 rumors?
Why can we not have a phone that lasts a full day instead of these thinner units? What's the point of a slim iPhone that has lots of apps, great screen but craps out after 10 or less hours of 'normal' use? It's OK if you are static and don't need to switch masts, connect to different wifi systems and don't even think of using it as a phone or checking emails.

My 15 Max Pro never lasts as long as I'd like. Thicker if it ups the battery life is OK with me.
 
Goodness, they are getting so greedy, now a Pro line is not expensive enough, they gotta make something else and fragment the iPhone even more. What will it be? Regular 17 with rehashed 12-esque design? 17 Pro continuing the same non development and then the new « special » design for the ultra rich (or those who got their priorities mixed up and put everything on monthly payments) people at 2000€ with the true new design? Hello Apple, this is getting ridiculous.
 


Apple is planning to launch an all-new iPhone 17 model next year with a "significantly thinner" design, according to The Information. The report says the device could have a higher price tag than the Pro Max model, which currently starts at $1,199, suggesting that the device would become the new highest-end model in the lineup.

iPhone-15-Pro-Lineup-Feature.jpg

The device will allegedly feature a "major redesign" akin to the iPhone X, and this could involve the rear cameras being relocated from the top-left corner of the device to the "top center," along with a narrower Dynamic Island. The device will have between a 6.1-inch and 6.7-inch display size, the report adds. Other potential features mentioned include an aluminum chassis, an A19 chip, and an improved front camera.

As part of this plan, the report says that Apple does not plan to release an iPhone 17 Plus next year, so the lineup would still consist of four models.

This is the third time that a slimmer iPhone 17 model has been rumored this month, following reports from Apple supply chain analyst Jeff Pu and display industry expert Ross Young, who said the device will have a 6.5-inch screen.

The report cautions that Apple is still testing multiple designs for this new iPhone, and potential delays could push the device's release beyond 2025.

Article Link: iPhone 17 Lineup Rumored to Feature All-New Slim Model Above Pro Max With 'Major Redesign'
Sigh.. I was unsure whether i'd want to upgrade this or next year, but this feels much more significant compared to this years update.
 
I remember back in my day when you could get an iPhone 24 for under $2499.99.
Shut up grandpa!
 
I keep hoping the iPhone Mini will be like the iPad Mini

New versions every 3-4 years

There is a market for "Mini" products ... they just don't need be annual (or even close) releases

Technically, none of the phone or iPad updates need to be yearly. But they can't stop because they need "record profits" every year. I wish they would go 18-24 months between editions.... you would think that extra time could be used to actually make important updates and maybe some true innovation. But... maybe I'm also an idiot.
 
If iOS18 is going to be mediocre, Apple will lose a lot of customers (as it is already doing given its increasingly poor attention to software and basic HW capabilities sold like it's gold) at that point, combined with the "higher price tag" I really want to see who buys the device.

Good luck Apple.
I don’t think they’ll lose customers, cause people won’t stop liking the iPhones they currently have. I think people just won’t see the need to upgrade.
 
I say this with the utmost respect, but: Ewww.

I hate the idea of a folding phone. The reason most phones are slabs is because it's pretty much the optimal form factor.
I’m not arguing that at all, my point is/was that it is touted as a “major redesign” and it’s still going to be a slab, nothing else.

And as for foldable, some people will buy them, others not…

Apple really neeeds to offer some more for factor choices, eg mini, foldable etc
 
View attachment 2379431Yeah right. They will rinse and repeat.
Exactly. Tim Cook is a greedy MBA degree-holding corporate scumbag whose goal is not to provide customers with more value, but rather to provide as little value as possible while still selling enough to maintain huge profits. Cook likes to maximize profits by spending as little as possible on R&D and developing new designs. The current iPhone 15 has practically same design as the iPhone 11. The iPhone 16 will also have that iPhone 11 design. If the iPhone 17 continues that trend, then a more honest name for the iPhone 17 would be iPhone 11ssssss.
 
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This new iPhone slim design will mimic the new iPad Pro’s and be very thin, maybe razor thin and will have a graphene copper cooling system.
 
What is the point of having a thin phone if it still has a camera bump? The iPhone 17 will be released in 2025, which is 11 years after the first iPhone with a camera bump (iPhone 6) was released (2014). 11 years of lazy design. Welcome to Tim Cook's Apple.
 
Maybe an “iPhone 17 Pro Max S”
*(S = Slim)*
🤷‍♂️
 
Apples product ranges are becoming more cluttered than the mess Steve had to sort out (the four quadrants) on his return.
Most of the product ranges are much clearer this year than they have been for the past decade. In most cases you have consumer and pro lines. Where applicable you have smaller and larger variants of each. In some cases you have a special low cost "SE" type of variant. If you don't get too literal and hung up about marketing names like "Air" and "pro" then it generally makes sense.

Steve laid out the quadrant theory when Apple had little resources and their sales volumes were low. They had to streamline even at the cost that some customers would not find a model that really met their needs.

Now Apple's market is much, much larger. Their customer base is more diverse. It can make sense to have a few more variants to address specific customer groups. That seems to have worked in the Mac line. Apple has been trying some different things in the iPhone line but so far the results have been less definitive. Even though the Mini and the Plus both sold in the millions it was not up to Apple's expectations so they dropped those experiments. We'll see if this new idea has legs or follows the Mini in the dark.
 
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If I were a betting person:

There will be 3 categories: iPhone (with multiple sizes), iPhone Pro (with multiple sizes they'll just do it like the Apple Watch), and finally iPhone Ultra.
 
I was kind intrigued by the thought of a thinner (left to right) iPhone (as opposed to thinner front to back). Then I read that it is going to be the most expensive phone in the lineup and now I am not intrigued.
 
I get that, but 4 different apple pencils, an ipad air that has to use the old keyboard and despite being "not pro" has to use the pro pencil. An Air that's actually heavier than the pro etc.... far too fractured and illogical.
there are really only 2 pencils. The USB-C and the Pro. the other two are just accessories available for older iPads. If you have the base model iPad you get the USB-C pencil. if you have a current model Air or Pro, you get the Pencil Pro. it's not complex. They do need to keep the older pencils around to allow replacements for people with older iPads.

Don't treat "air" and "pro" as literal descriptions. They have evolved into names for market segments. "Air" means the base level models with enough features for most consumers. "Pro" means the more expensive models with extra features for customers who need those features and are willing to pay for them.

For years, Honda had their S (sport) base model and their LX (luxury) enhanced models. "Sport" and "luxury" were not literal descriptions but really trim and price levels.
 
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