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I’m sure they will have back glass protectors for the 17PM. I have them for the 15PM that look just like the screen protectors except for the back.
Whatever do such add-ons protect against? My iPhone Pros tolerate all kinds of abuse without a case, including dozens of drops to concrete from 4'-5' elevations. A >12' drop to concrete did crack the back glass but I doubt if any back glass protector would have helped.
 
I do see that. My main object is nature and wildlife and then my children (I consider my pets as my children as my real children are going into their 30 ;)).
Options is a good thing.
My kids are my cars. And I can tell you having two teenagers around the house can be expensive 🤭
 
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Whatever do such add-ons protect against? My iPhone Pros tolerate all kinds of abuse without a case, including dozens of drops to concrete from 4'-5' elevations. A >12' drop to concrete did crack the back glass but I doubt if any back glass protector would have helped.
I was just stating that there are glass back protectors out there for the current iPhone, so I’m sure there will be one for the next series of iPhones.
 
It's amazing how many of the "new features" are just padding and filler.




Downgrade



Upgrade and a feature




Rearranging the deck chairs




Who cares?



Good to see. More color options is always better!



Also good and definitely a feature.



New year, new chip.
Table stakes




Also good to see, as the OS continues to be an ever growing resource hog.



Good.



Who cares?

And "moving the logo"?
Why is that a feature?
I agree with this list for the most part, but having vapor chamber cooling under as “Who cares?” is insane.

iOS doesn’t just continue to be a resource hog, but an ever-heating stove. It’s high time Apple implemented an actual cooling system. This is an excellent new feature.
 
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I would argue that Apple does listen, which is exactly why they are the world's most successful tech company. The fact that many internet dweebs often do not agree with what Apple apparently hears is quite irrelevant.
Yes it is quite irrelevant what internet dweebs thinks in this matter but those same group can create lots of noise to “muddy the water” so to speak, and cast doubt on some other people. Regardless, I always believe action speaks louder than words.
 
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I agree with this list for the most part, but having vapor chamber cooling under as “Who cares?” is insane.

iOS doesn’t just continue to be a resource hog, but an ever-heating stove. It’s high time Apple implemented an actual cooling system. This is an excellent new feature.
However resource hog iOS is, they still have nearly infinite head room to work with compared to windows, or even macOS for that matter. Yes, iOS runs on battery powered environment and needs to conserve power but Apple has done a strong enough foundation that they don’t need to worry about “heating stove” for quite some time.
 
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I would argue that Apple does listen, which is exactly why they are the world's most successful tech company. The fact that many internet dweebs often do not agree with what Apple apparently hears is quite irrelevant.
Really curious…what determines it for you that they are the most successful tech company?
 
Really curious…what determines it for you that they are the most successful tech company?

For me... Apple's 1+ Billion active and repeat customers who purchase Apple products, are the final arbiters of the company's success. Which has made Apple becoming one of the most successful consumer tech companies in the world.

Without a huge number of active/repeat customers who enjoy and purchase Apple products, yearly sales would fall, resulting in Apple not being successful.
 
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Sure the Air price moving above or similar to the Pro could still make sense from a product segmentation perspective. The thin/light characteristics of the Air will make it a different product in some important ways. Some folks will pay more for thin/light and other folks will pay more for thicker with more camera competence.

A folding iPhone will be additionally interesting from a product segmentation perspective. Because it will provide the huge value add of additional screen real estate, while apparently reducing the camera competence that is so essential to many iPhone Pro users [me].

Looking back at what I wrote above, it seems that some folks will pay more for thin/light, some folks will pay more for thicker with more camera and other folks will pay more for folding and screen real estate. The common characteristic above is folks willing to pay more.
Haha, well, that's Apple's defining characteristic: folks willing to pay more. Including me, LOL.

I'm also a Pro guy but am very interested in the Air, as I miss having a thin and light phone (like my beloved iPhone 6).

However, I also dig the battery capacity (truly a killer feature) of the Pro Max and as a filmmaker, all the camera and video options.

I would wager that the killer feature of the Air only needs to be its dimensions and weight relative to battery life; nothing else. There will be a good section of Apple customers (since I'm based in NYC, I'm thinking all of those upscale Tribeca finance folks) who will appreciate the thinness and lightness of the Air.

The Air pricing could be similar to the Pro and that would make sense for the aforementioned reasons, but I still think it makes very little sense for it to be made of Titanium while the Pro is aluminum or have additional features the Pro doesn't. If they can make the latest iPad Pros that thin with aluminum, surely they can do it with the iPhone Air.

TLDR: Believe we're more or less saying the same thing but IMHO makes sense the Air would have less features (except for thin, light) than the Pro
 
All nice improvements on the list, but nothing on it that would make me jump at the chance to replace my 16 Pro Max. I suppose thats not the expectation though these days as phones change so little. I'm still discovering the features on my current phone and barely use it to its full capability.

I'd be surprised if they don't improve that awful camera control button. At least move it so you can use it without reaching over the screen. The ergonomics of where they put it were poor to say the least.
 
Just different, not necessarily "a downgraded product." Some buyers will simply prefer thin/light while others will accept thicker/heavier to obtain added camera competence or whatever. And each buyer has his/her own acceptable price points.
Will you pay the same price or extra for that?
 
I hope this fixes the jumping that occurs between lenses when zooming in and out of long distance shots. Super annoying
 
I've been thinking the Air myself, coming from a 13PM I don't think I want to live without a tele lens, and at the same time, it is unclear what the 17PM tele lens really will be. For me, less than 5x would be a step backwards...
I think from a marketing perspective Apple has this covered, sort of. Even if they go backwards from 5X to 3.5X, the crop zoom from the 48 MP sensor also provides the 7X option. 3.5X is advantageous over 5X for portraits, whereas 7X is a further reach than 5X. I realize that cropped 7X isn’t the same thing as true 7X but I suspect it’s a compromise Apple thinks will go over well with most consumers, including myself, which is why I think this rumor may actually be true. With just three sensors, the 16 Pro offers 4 “optical” zoom options, but the 17 Pro would offer 5:

The current 16 Pro is 0.5 / 1 / 2 / 5X.
The 17 Pro would be 0.5 / 1 / 2 / 3.5 / 7X.
 
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You are not the arbiter of what qualifies as innovation. I'll go with the 1+ Billion active and repeat Apple customers who continue to purchase Apple products year after year after year. And propelling Apple to being one of the most successful consumer tech companies in the world.
That's not innovation. Open a dictionary.
 
I think from a marketing perspective Apple has this covered, sort of. Even if they go backwards from 5X to 3.5X, the crop zoom from the 48 MP sensor also provides the 7X option. 3.5X is advantageous over 5X for portraits, whereas 7X is a further reach than 5X. I realize that cropped 7X isn’t the same thing as true 7X but I suspect it’s a compromise Apple thinks will go over well with most consumers, including myself, which is why I think this rumor may actually be true. With just three sensors, the 16 Pro offers 4 “optical” zoom options, but the 17 Pro would offer 5:

The current 16 Pro is 0.5 / 1 / 2 / 5X.
The 17 Pro would be 0.5 / 1 / 2 / 3.5 / 7X.
And if this turns out to be the case, the 3.5/7, I will look into getting a 16PM at a good discount or just keep my 13PM.
Your suggested zooms just don’t do it for me.
But as I always do, I will wait for the actual announcement and then make decisions on specs, not rumors.
 
And if this turns out to be the case, the 3.5/7, I will look into getting a 16PM at a good discount or just keep my 13PM.
Your suggested zooms just don’t do it for me.
But as I always do, I will wait for the actual announcement and then make decisions on specs, not rumors.
I would suggest waiting for actual reviews then. Rumoured specs could very well match the actual release specs, or they may be a bit different, but neither are real world results. Since you’re talking about making decisions on actual products, I think it would be a mistake to choose the 16 series 5X just because of paper specs, considering that 5X camera is 2 years old now, as it made its debut in 2023 with the 15 Pro Max. The rumoured 3.5X for the 17 Pro series is supposed to get not only 48 MP, but also a larger sensor size.

I wouldn’t be surprised if the results from a 7X zoom option could actually be quite reasonable in comparison to the older 5X, at least in daytime lighting. Remember, the 5X quality in the 16 Pro isn’t actually rated that well compared to the prior 3X in the 15 Pro, and the 5X is also criticized for making portrait shots more awkward.
 
Wrong, the phone was machined titanium.
Dark grey is the bonded titanium coating which is 1mm thick, the rest of the frame is aluminum.

Screenshot 2025-07-28 at 10.05.12 AM.png
 
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That's not innovation. Open a dictionary.

What? I never claimed that was innovation. Rather, I'll trust Apple's 1+ Billion active and repeat customers to decide if Apple sufficiently innovates. It appears Apple does. If Apple didn't, there are many other mobile phone companies those 1+ Billion customers could go to instead.
 
So ok no crease free folding phone. But I don’t get the Samsung producing garbage thing. In some sense Apple is also producing garbage, just better ones that generally lasts long.
Well it is just past experience with Samsung devices. Of course Android is the biggest source of Samsung products being garbage. It was funny though when Samsung produced the exploding phones that destroyed planes as well as exploding washers.
 
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