iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

[Jumpthesnark]

So a thing that was never announced, that was a rumor from one person, isn't going to happen and that becomes Apple canceled this feature? Just wow.

 

[klasma]

How about releasing iphone 17 and promise the coating is coming soon ?

Scratch that, it’s release-resistant.

 

[hubsoad]

Guess I'll just buy the iPhone 17 (not Pro).

 

[BingoBongo123]

I think people forget that Apple makes iPhones in MASSIVE quantities. If a new part becomes too expensive to make they usually drop the idea for financial reasons (for now). I think we may see that anti-reflective coating on the iPhone 18 models due in 2026.

I think people forget that Apple profit margins are so tiny, they have to squeeze every last drop out of it to keep the company surviving. Let's be honest, it's just another item on the Apple Incompetence list of the last couple of years. I mean those kind of displays are on the market since 2 years. That should be enough to scale for end of 2025.

 

[t0rqx]

In the meantime Macbook Pros screens comes with dents for four years now. This is probably the same proces used on MBP which all come with dents. They cannot afford doing this to their #1 selling product.

 

[dampfnudel]

So how did Samsung figure it out? I think it’s more likely that Tim wants the cost to go down if the 17 Pro doesn’t get it. It’s too bad, it would’ve been a nice upgrade.

 

[Entilzha]

So the unconfirmed coating for the unrevealed device has been supposedly cancelled.

Well, I guess the site is called MacRUMORS, so I can’t make fun!

 

[Plutonius]

Apple needs to save money to pay its fines .

 

[IIGS User]

iPhone 17’s (insert all the decent rumored features here) canceled.

Doesn’t sound like the 17 is gonna be much of anything. Unless you’re coming from a 12 or earlier.

 

[danakin]

How about releasing iphone 17 and promise the coating is coming soon ?

This thread can be closed, this comment isn’t being topped.
Well done!

 

[blairh]

This is a huge deal. The lack of anti-reflection on the Pro line is embarrassing.

 

[Marty80]

I was looking forward to this, hopefully the other rumours come to life.

 

[Premium1]

"super scratch resistant anti-reflective display" for it to truly be something Apple would release they need to add max, ultra, pro, or another of their fluff words to the mix lol.

 

[lewchenko]

Having recently held a Samsung 25U and thinking the screen was amazing I was genuinely looking forward to seeing Apple put something like it on their 17 series.
Pretty bad it’s not coming. More AI promises instead no doubt. Maybe another useless camera button?

 

[IsaacM]

The only interesting new feature.

Apple is such an old dinosaur.

 

[nfl_brah]

The Nokia Lumia 920 had a marvelous display (2012); you could use it even in bright sunlight, thanks to its ClearBlack technology featured in the flagship models. ClearBlack technology utilized polarizing filters layered within the display, significantly reducing reflections and improving contrast. This made the screen much easier to read outdoors, even under direct sunlight, giving Lumia devices a major advantage over many competitors at the time. It’s something I’ve been waiting to see matched ever since.

Nokia’s ClearBlack Display (CBD): technology explained | OLED-Info

In September 2010, Nokia has announced the ClearBlack Display (CBD) technology. CBD adds a reflection-blocking polarizer layer between the touch layer and the display panel. CBD displays blocks incoming light reflections and so perform better under direct sunlight.

www.oled-info.com

The Lumia 920 was a fantastic phone

 

[coolfactor]

man this would have been one of my biggest upgrades.

samsung has done anti-reflective screens since the S24 Ultra. Almost 2 years when the iPhone 17 launches.

disappointing that apple couldn't figure it out

Volume. It's not like they didn't "figure it out", but the process is too slow for the number of phones they gotta make.

I wonder how the sales numbers compare between the iPhone "Pro" and the Samsung "Ultra" models?

 

[Reason077]

If a new part becomes too expensive to make they usually drop the idea for financial reasons (for now).

This. And on top of any manufacturing risk, the current tariff/trade situation will have added costs and uncertainties that make it a bad time to debut a significant new feature/part.

 

[anthogag]

How slow is too slow? Apple needs to have the anti-reflective feature for iPhone.

 

[macfacts]

I think people forget that Apple makes iPhones in MASSIVE quantities. If a new part becomes too expensive to make they usually drop the idea for financial reasons (for now). I think we may see that anti-reflective coating on the iPhone 18 models due in 2026.

Apple could start off with low volume devices like a iPhone mini to get suppliers to build up their factories.

 

[Chungry]

That Samsung screen colors looks dull.

My S25U with antireflective coating is so bright next to my 16 PM.

 

[subjonas]

Man I’m tired of cancel culture

 

[CWallace]

I wonder how the sales numbers compare between the iPhone "Pro" and the Samsung "Ultra" models?

Likely orders of magnitude.

 

[brunerd]

... or maybe this was a false story planted to find a leaker 🤔

 

[sherwinzadeh]

Wish they would try to do the Sapphire Crystal screen again somehow. I'm so careful with my iPhone (never put it in the same pocket as my keys, etc.) and it still has so many micro scratches.