iPhone 18 Pro and iPhone 18 Pro Max Prices: Here's What Rumors Say

[MacRumors]

Apple is aiming for the upcoming iPhone 18 Pro and iPhone 18 Pro Max to have the same starting prices as the iPhone 17 Pro and iPhone 17 Pro Max, according to Jeff Pu, an equity analyst with investment firm GF Securities.

In a research note today, obtained by MacRumors, Pu said his firm's recent "supply chain research" indicates that Apple is focused on "cost management," in an attempt to keep the starting prices of the iPhone 18 Pro models either "unchanged" or at a "similar level" compared to the iPhone 17 Pro models.

In the U.S., the iPhone 17 Pro starts at $1,099 and the iPhone 17 Pro Max starts at $1,199.

For example, Pu believes that Apple has been negotiating with Samsung and SK Hynix to achieve relatively "favorable" memory chip deals, amid skyrocketing prices for DRAM and NAND storage. He also expects Apple to find ways to lower the costs of some other core iPhone components, including the display and cameras.

Another analyst, Ming-Chi Kuo, also said that Apple's plan for the iPhone 18 Pro models was to "avoid raising prices as much as possible." He predicted that Apple would at least keep starting prices "flat" compared to the iPhone 17 Pro models.

Apple is expected to unveil the iPhone 18 Pro models in September.

Article Link: iPhone 18 Pro and iPhone 18 Pro Max Prices: Here's What Rumors Say

 

[DocMultimedia]

Flat for base. Steep increase as you go up in ram. Basic economics.

 

[MayaUser]

Same starting prices as the 17 series...case close

 

[kemal]

let's hope they don't roll back the features of the cameras. I would rather pay more for a featured packed camera system.

 

[djinn]

Wondering if Apple is searching around for cheaper parts and pieces to put in the devices to keep prices down. Already hearing about PC Makers going with cheaper memory vendors to combat higher prices and availability.

 

[Zenman12]

A drought for news I see…

 

[Hank001]

Here I am thinking I should trust the words of Tim Cook:

Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the fourth quarter of the 2025 calendar year, but he does expect a "bit more of an impact" on the company's gross margin in the current quarter.

Apple Responds to Skyrocketing RAM and Storage Chip Prices

On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain. Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints...

forums.macrumors.com

 

[t0rqx]

cheap out on components = low quality = what happend to 17 Pros.

 

[DrWojtek]

Unlikely that they can lower cost for other components. They already would have if they could.

 

[jz0309]

We have like 7 months to go before the 18 iPhone launch so we shall see plenty of “analysts” voicing their opinions that prices will go up, stay the same and plenty comments. Same procedure as last year, same procedure as every year.

 

[Saturn1217]

That’s kind of concerning. I definitely don’t want cheaper components particularly not for things like the display. But not sure what the alternative is in the current market.

I bought a 4TB Samsung SSD drive last year (before things went crazy) for about $229 and it is now almost $500 for the exact same drive. Crazy!

I’m glad my laptop and phone are relatively new. I may just hold onto current tech until the market figures out what to do about ai demand for all the ram/nand production.

 

[BorisDG]

The worst thing that could happen is them switching to QLC instead of TLC. Otherwise, I don't see a problem. 🙂

 

[sw1tcher]

Apple can offset higher components costs by showing even more ads on their App Store and elsewhere (Apple News app, Weather app, Wallet app) than before and introduce ads to Apple TV 😂

 

[tomtad]

Those Apple logos need lifting up by an inch

 

[the 12th Doctor]

We are waiting for the 20th Anniversary phone in ‘27. Phooey with the 18. Bring on XX

 

[Populus]

The worst thing that could happen is them switching to QLC instead of TLC. Otherwise, I don't see a problem. 🙂

Exactly. This is also my worst fear, not only for the iPhone but for the iPad and Mac…

Let’s hope that, if this happens, some reviewer is able to identify it and make it public, so that we can avoid that product

 

[Dr McKay]

The worst part is I just know if they crank the prices up and blame the memory shortage, those prices are never coming back down.

 

[TVreporter]

Keep their top product the same price, but quietly hike the prices of other items to cover the “losses.”

Tim is cooking (the books)!

 

[Cobold]

He also expects Apple to find ways to lower the costs of some other core iPhone components, including the display and cameras.

Yeah, and so do the manufacturers of the mentioned components.
You get what you pay for.

Sound’s great from a customer’s perspective 🤪

 

[transpo1]

cheap out on components = low quality = what happend to 17 Pros.

Apple used the Pro models switch to aluminum for dual purpose— as an improved heat sink but also to lower overall cost. It was a brilliant move. I lament the move away from premium materials but they will have little incentive to go back now that the 17 Pros are a massive success.

 

[N0ughtsAndCr0sses]

A drought for news I see…

26.3 is tomorrow 🤣

 

[Love-hate 🍏 relationship]

cheap out on components = low quality = what happend to 17 Pros.

Cheap out components and lower quality on the 17 pro? Can you be more specific ?

 

[Love-hate 🍏 relationship]

They WILL raise the 19/anniverary that's for sure

 

[lovehateapple]

Flat for base. Steep increase as you go up in ram. Basic economics.

It's all about being able to advertise a low (starting) price, but when it comes to the actual models people want...

 

[lovehateapple]

All companies try to keep their costs as low as possible to maintain margins. Additionally all companies want to keep their prices as low as possible while maintaining margins. That's because they know they will sell more if more people can afford to buy their products. It's a delicate balance that in today's world gets distorted by cheap and easy credit.