iPhone 18 Pro and Pro Max May See $200 Price Increase

[MacRumors]

Apple's iPhone 18 Pro models could be up to $200 more expensive, according to a prediction from analytics firm IDC.

IDC expected Apple to raise iPhone 18 prices, but prior to yesterday's Mac and iPad price hike, the prediction was a $100 increase for the 18 Pro and Pro Max, and a $50 increase for the base models.

IDC Senior Director of Data & Analytics Nabila Popal says the magnitude of the Mac and iPad price increase points to even higher iPhone 18 prices.

In our forecast, we had assumed a price hike of $100 to Pro and Pro Max models, and $50 hike to base models–-however, seeing the price hikes today to iPad and Macs going as high as $300 for some models, my personal instinct says the hike to iPhones may be even higher than what we assumed–-perhaps even $200 to the Pro/Pro Max models. I think the days of $50 price increases are over.

Apple also plans to release a foldable iPhone this year, and IDC thinks it could have an average selling price of $2,500, with higher storage tiers to cost as much as $3,000. The price of the premium model could offset some of the increased memory costs and avoid a larger price hike to other models.

Apple increased prices because component costs have gone up as a result of a global memory crisis limiting supply. The iPhone 18 Pro and iPhone 18 Pro Max are expected to have 12GB RAM, so looking to other devices with 12GB RAM could hint at Apple's iPhone pricing plans. The M4 iPad Air and lower-tier M5 iPad Pro have 12GB RAM, with prices going up $150 and $200, respectively.

It's possible the iPhone 18 Pro models will see similar increases in price, raising the starting price of the iPhone 18 Pro to between $1,249 and $1,299 and the starting price of the iPhone 18 Pro Max to between $1,349 and $1,399.

IDC thinks an iPhone 18 Pro price increase won't impact the number of people upgrading, because consumers with an iPhone 15 (non-Pro) or older are likely to want to buy a new iPhone to get Siri AI. The firm estimates that 54 percent of iPhones shipped since 2022 need to be upgraded to get the new Siri. Customers who choose a Pro Max are also "premium-focused and less price sensitive" and so won't be dissuaded by a price increase, plus many customers opt for monthly payment plans. A $200 increase to the iPhone 18 Pro price over 36 months is just about $5 per month.

Article Link: iPhone 18 Pro and Pro Max May See $200 Price Increase

 

[vertsix]

Apparently "personal instinct" is enough to get your opinion on an article nowadays.

 

[abatabia]

Yes most people finance i suppose but still. Thank you AI.

 

[contacos]

Good luck with that.

 

[macizcool]

I wish we could get a model without AI and save some money.

 

[CWallace]

My instinct is that Apple did significant price raises on the other products to "protect" the iPhone's price more as it is by far the most popular product Apple sells. Then again, Apple is said to be paying double for their latest iPhone RAM contracts, so maybe they will need to raise the price significantly to compensate.

 

[chuckles235]

Good thing Claude, ChatGPT, and Gemini are all more functional than apples thing, and they all work great on my iPhone 15 plus.

 

[tomtad]

Lol

Just get the regular iPhone and be happy

 

[DrRadon]

Seems like going orange was the right choice.As much as I like the idea of a dark red one, it's expensive enough already.

 

[Adamj53]

Its not going to even be much of an upgrade over the 17 Pro... glad I upgraded last year.

 

[jbachandouris]

Lol

Just get the regular iPhone and be happy

If the rumors are true only the Pro, Max and Ultra are the only ones coming out in September.
Never ever getting a smaller phone ever again. Am I upgrading my PM? No idea. Maybe. Maybe not.

 

[tongxinshe]

In the next two years or longer, everyone should stick with their current consumer electronics for as long as possible at this moment, and refrain from triggering server side AI operations unless it is ABSOLUTELY necessary to your work or business.

 

[ab2c4]

Probably raise the Pro's $200 this year, then maybe another $100 or $200 next year. That's my guess. With the Iphone I am assuming being their biggest product I'm guessing they will try to go with smaller increases but more of them in order to not scare away too many customers. Then again, the Android phones will be going up in price also, so its not like people will say "screw Apple, I'll buy Samsung instead".

 

[Apple Mac Daz]

☑️ thx Apple another reason to keep my 16PM

 

[upthetoffees]

So 300 euros more in europe. Let the piss-taking begin!

 

[OliOliOliOli]

who care?
Xbox price up
PS5 price up
all the industry price up
And we still buying…
So shut up and buy it!

 

[Barbs]

☑️ thx Apple another reason to keep my 15PM

 

[kkishfy]

This price hike makes my decision easy: I’m keeping my 11 Pro Max for another year. It still does everything I need, and since Apple confirmed at WWDC that the 11 series will support iOS 27, there's really no reason for me to upgrade.

 

[svish]

Anything is possible. But $200 increase for the Pro and $100 for Air is most likely to happen. All devices are becoming very costly!

 

[Lizzard899]

I wish we could get a model without AI and save some money.

Agreed no one wants ai on their phones. Most turn it off nowadays

 

[Lizzard899]

Anything is possible. But $200 increase for the Pro and $100 for Air is most likely to happen. All devices are becoming very costly!

No one will buy them. So many customers will leave apple when they do this

 

[Minato1990]

Yes most people finance i suppose but still. Thank you AI.

I wonder if this will be the next domino to fall. Them raising the 0% APR to a number.

 

[Nyx1]

If they increase core CPU and GPU this year iam fine with that gonna replace my 12PM if their iPhone ultra have telephoto and face id and design foldable is beauty not likes the leaks gonna get ultra instead pro if the price $2k

 

[PerfectChaos]

They could raise it more than that and people will still buy.

 

[arthurgd3]

The only ones who are truly worried about this news are Apple's shareholders. This has the very real potential to cause people to hang onto their phones even longer and Q4 2026 sales figures will show if pans out.