iPhone 18 Pro and Pro Max May See $200 Price Increase

[Saturn1217]

I bought the 17 pro max with every intention of buying an 18 pro max a year later. Literally all Apple had to do was keep things the same and improve the colors and they would have had my money.

But if it’s looking like $1600-1700 for 512gb 18 pro max, I’m out unless they offer really good trade in deals (which would be very cool but I’m not holding my breath).

I don’t blame Apple for (all) of the price hikes. But I’m still not willing to pay more for basically the same product.

 

[Octavius8]

Out of market in sooo many countries.
Unless Android makers follow. That will kill anual upgrade cycles.

 

[transpo1]

My instinct is that Apple did significant price raises on the other products to "protect" the iPhone's price more as it is by far the most popular product Apple sells. Then again, Apple is said to be paying double for their latest iPhone RAM contracts, so maybe they will need to raise the price significantly to compensate.

They’re protecting the current pricing of iPhone, Watch, AirPods. But in September they’ll raise prices on the Pro devices as well. Maybe they’ll minimize price increases on base iPhones. Maybe.

In the next two years or longer, veryone should stick with their current consumer electronics for as long as possible at this moment, and refrain from triggering server side AI operations unless it is ABSOLUTELY necessary to your work or business.

But how will I get my recipes? 🤣

Agreed no one wants ai on their phones. Most turn it off nowadays

Have any data to support that? Or are you assuming it’s off in most devices by default because most are older devices that don’t support it?

I wonder if this will be the next domino to fall. Them raising the 0% APR to a number.

That would be scary.

My take as a planned upgrader in 2026: I’ll take advantage of the monthly pricing as I held off through 2025.

If I can pay monthly (hopefully at 0%), an upgrade is doable.

 

[dumastudetto]

$200 seems reasonable on the entry iPhone Pros, with additional price hikes tacked onto storage upgrades. If the Pros come with more RAM to help Apple Intelligence, that might add another $100 to the starting price.

These new iPhones will be sold out in minutes of pre-orders opening even if the prices were increased by $500.

 

[supergt]

Cant't they just get rid of the charging cable and box?

 

[matthew12]

I feel like this'll just make people hold onto their phones longer. They'll get a battery replacement and keep going. Unlike most features, Siri AI is nice to have, but not really necessary.

 

[Ishimura]

In the next two years or longer, veryone should stick with their current consumer electronics for as long as possible at this moment, and refrain from triggering server side AI operations unless it is ABSOLUTELY necessary to your work or business.

I think, instead of that, I’ll do whatever I like.

 

[Abydos]

I think, instead of that, I’ll do whatever I like.

probably the wisest choice for all

 

[bodonnell202]

Just means I’ll be holding onto my 17 for longer and all the AI crap will remain off.

 

[JForestZ34]

May? You know the prices are going to go up

James

 

[OGdrknight]

We usually hold on to our iPhones for 6-7 yr time frames, so we’ll hit skip for next 3 yrs.

 

[JM]

Cant't they just get rid of the charging cable and box?

Bring back the Apple vending machines idea and fire all the employees, too.

 

[Crom!]

Allocating RAM and storage for use of AI has been a choice for manufacturers. Surely Apple is concerned how the strain in supply and rise in cost is affecting their product line. Can Apple really not invest in developing their own foundries to produce their own RAM and CPU. Their 2025 net profit revenue was 100+ billion which was twice that of TMSC. Relying on Intel's foundaries is a good stop gap but it should not be long term solution. The looming Taiwan-China Conflict will put the world's silicon manufacturing in complete calamity. We already have seen and have been seeing what middle east conflicts has done to global oil pricing and supplies. Can't major stake Apple shareholders see the necessity to support Apple in investing in locations were risk of conflict and disruption is minimal?

 

[Abazigal]

Allocating RAM and storage for use of AI has been a choice for manufacturers. Surely Apple is concerned how the strain in supply and rise in cost is affecting their product line. Can Apple really not invest in developing their own foundries to produce their own RAM and CPU. Their 2025 net profit revenue was 100+ billion which was twice that of TMSC. Relying on Intel's foundaries is a good stop gap but it should not be long term solution. The looming Taiwan-China Conflict will put the world's silicon manufacturing in complete calamity. We already have seen and have been seeing what middle east conflicts has done to global oil pricing and supplies. Can't major stake Apple shareholders see the necessity to support Apple in investing in locations were risk of conflict and disruption is minimal?

Owning your own manufacturing facilities is a long-term solution anyways, and will do nothing to alleviate the current component constraints that Apple is currently experiencing. It is more likely that Apple bankrolls an existing ram manufacture to expand capacity, because they don't want to deal with the costs of maintaining their own factories.

I do hear you that while this is a financially unpalatable option, it may end up being a necessary move if the situation does not improve.

 

[Alan-in-CO]

I'm counting on Apple raising prices on iPhones. I think that's predictable from the big price jump on other Mac products. I give them credit for making the low prices last for awhile, but not happy that despite hard economic times on buyers, they won't give up that 40%+ profit margin. As a shareholder, that benefits me indirectly, but still....

Anyway, I have a 16Pro / 256G that serves me well every day, still at 95% battery, and I like the overall titanium design better than the 17P. Other than the obvious new features (battery, camera, comms), the big decision for me was Apple AI with my existing 8GB vs a newer phone with 12GB of memory. The differences in what AI offers with the extra memory, to me, may not be worth the extra cost, especially since it's too early to determine how good this new AI product is. Since I purchase my phones outright, unlocked, it's a big outlay of cash. If Apple keeps its pricing the same, then it will be a much harder decision, but if they add an extra $200 on its Pro model, I'll skip this generation and see what comes next time.

 

[bLackjackj]

Nabila is a genius..🙄🤦‍♂️

 

[nordique]

yeah, writing is on the wall with the ram crisis and even apple wasnt able to hold on.

I’ll probably keep my 16 pro max another year.

 

[capamac]

I noticed the Samsung A17 (what I bought after retiring my iPhone 7) is lower-priced now, at $149 (down from $200).

 

[TruthAboveAllElse]

No Siri AI in Europe, and Tim in need to keep shareholders happy translates into a hard pass for me, thanks.

Well, if Tim only acted purely out of greed to appease shareholders, there would be Siri AI in Europe…
Contrary to popular belief, he has held certain values that are not merely profit driven.

 

[MacAttack2024]

For what they have shown, just don’t see Siri AI being worth the extra $200..

 

[igauravarora]

If there was a version of 18 pro without the AI but all the hardware and software improvements like camera but with similar price tag, I would rather buy that instead of the "AI" version. I don't even use it on my phone anyways and I wonder how many ppl would ditch this AI thing if there was an option. Someone must create a poll to know the actual numbers.

 

[MrGunny94]

Foldable phone in Europe pricing is gonna be crazy

 

[The Game 161]

These prices are very worrying for tech as a whole

 

[mattkowalski]

Dangerous to raise prices to such a degree.

The irony is that there will likely be a market-wide AI “correction” (at best) when investors start to want returns from AI investment. Depending on how that transpires, if that leaves less money in consumers’ pockets, Apple purchases will be the first thing to be jettisoned or delayed.

 

[mattkowalski]

I’ll likely be hanging on to my iPhone 14 Pro for a bit longer. I’m yet to see anything compelling enough from Apple to warrant the upgrade (especially anything AI related). $1300 will most likely convert to £1300.