Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Other iPhone 18 Pro Prices
- Thread starter Ameer_1
- Start date
-
- Tags
- iphone
- Sort by reaction score
Le_Chiffre
Suspended
kstewart61
macrumors 6502
The-Real-Deal82
macrumors P6
I'm guessing it goes 100 dollars up. The reason is because I think part of the increase will be subsidized by the iPhone Ultra, which will see a higher starting price than would normally be the case, and there's no price increase for an unreleased product. So I think the Ultra will be for those with deeper pockets or those who are such fans of the iPhone that they won't be able to resist, and the high price of that will help overall with the price of the 18 Pro. That's my expectation, anyway. It depends on what Apple forecasts for their Ultra sales.
Macdctr
macrumors 68000
At this point I'm not going to speculate price increases on iPhones because if it happens it happens. There is nothing that can be done about this and if you really want to have a particular iPhone then you will just get it. Yes it will suck if prices increase a lot on these iPhones. When they came out back in 2007, I never thought I would see iPhones reach or exceed $1000 (enter iPhoneX) then $2000 (enter iPhone 17 Pro Max 2TB) and then the projected price for a max storage tier iPhone Ultra (close to $3000).
At this point if I get the new iPhone it will be in the max storage configuration and I have already consigned myself to paying the higher amount just to get the device in the max storage configuration.
At this point if I get the new iPhone it will be in the max storage configuration and I have already consigned myself to paying the higher amount just to get the device in the max storage configuration.
JPack
macrumors P6
Ultra can't subsidize 18 Pro/Max, 17, 17e, and Air/2. Simply not enough dollars to go around.
Ultra production is expected to be 1/20 the production of 18 Pro/Max.
The-Real-Deal82
macrumors P6
I will be interested to see if people do 'just get it' though as I am seeing a lot of people I know opting to downgrade lately to standard iPhones or mid tier Samsungs. I am a Pro iPhone user and I am questioning if I really need a Pro if its going up in price yet again. I paid £1199 for my 16 PM, and I can never see myself paying more than that. I'll either buy the standard iPhone 19 or 18 PM next year and find a saving that way. I am struggling to see what the advantages are, see as the specs aren't really improving a great deal year on year.
mansplains
macrumors 68000
iPhone 18 for $1800. Financing available for 18 months at 1800%. Preorders begin September 18.
AppleForeverandEver
macrumors regular
Macdctr
macrumors 68000
I completely understand . . . at this point I will continue getting the Pro every year in the max storage configuration and both the Pro and Pro Max in their max storage configuration every other year but that’s not because I need new iPhones every year because today I have been perfectly content using my 1TB Blue Titanium 15 Pro as my main device.
I get these iPhones because I have been collecting them and have gotten every Pro series iPhones in their max storage configurations so just keeping up with my private iPhone collection. The advantage I have here is if I want to take out a newer iPhone to try out for a week I have plenty of iPhones to choose from😊
Last edited:
The Game 161
macrumors Nehalem
Andeddu
macrumors 68020
Probably an extra £100 over that since storage and RAM prices have increased significantly since Sept 2025.
Marko3563
macrumors regular
Apple needs to price accordingly because if they go with huge price hikes on the Pro series, i imagine that people will not upgrade as freely. Sure it would make the Ultra look more appealing as closer in price, but the reality is that Apple needs to play it safe with an increase.
I think it comes down to how Samsung prices so they can stay competitive. Sure people have their loyality but we live in a time where cost are rising fast yet wages are stagnant. People are sitting on their devices longer and Apple isn't one to sit and miss profit.
Raising prices on Macbooks and other items has happened, but doing Apple music and other stuff is questionable when they made serious bank last year. "Fees" they say but eh. Raise the cost on subscriptions to help offset the cost of the devices.
In my perfect world it will be $100-$150 price increase. If its over $300 I will gladly buy a 17PM.
I think it comes down to how Samsung prices so they can stay competitive. Sure people have their loyality but we live in a time where cost are rising fast yet wages are stagnant. People are sitting on their devices longer and Apple isn't one to sit and miss profit.
Raising prices on Macbooks and other items has happened, but doing Apple music and other stuff is questionable when they made serious bank last year. "Fees" they say but eh. Raise the cost on subscriptions to help offset the cost of the devices.
In my perfect world it will be $100-$150 price increase. If its over $300 I will gladly buy a 17PM.
The-Real-Deal82
macrumors P6
One thing I have noticed with Samsung is the retail prices of their phones are high and maybe comparable at launch, but on contract the deals are much better than iPhones. The retail prices also come down with Samsung during the launch year, yet iPhone pricing remains fixed for 12 months. You are quite right, Apple needs to be careful raising prices on the Pro models as they are very popular devices, but already expensive. If they go up even £100 to what they are now, I may well decide to upgrade to a previous years device or try a standard model instead. Just because people can afford the increase, doesn't mean they are going to buy it.
Smartphones are so capable these days and a lot of people I know keep their devices for more than 2 years. Everything is going up in price these days and phones are often the purchase that is rationalised when money is looking to be saved.
Marko3563
macrumors regular
I think there needs to be a trade off with contract deals/trade in offers. For TMobile for example, they want you on the top tier plan to get any decent offering and its obnoxious when we live in a world where tech is exploding in price and yet we are being punished as the consumer for the AI boom companies created.
I typically trade in my device via Apple.com and use TMobile as my carrier to get a deal and I am hoping to get something decent this year since I want to unload my AIR and get a 18 Pro Max model. if the price increase is too much I will grab a 17PM.
I understand the cost has gone up and they can't afford to take a beating, but this coming from Apple who makes bank on most products regardless of their asking price. Apple has a choice, as many people will sit on their current device with the 20th anniversary refresh design next year. While I see the fold doing ok, i think the Pro series will always be their best seller with the standard model.
I like how Samsung does good deals and throughout the year as they fluctuate.
The-Real-Deal82
macrumors P6
I am eligible to upgrade my 16 Pro Max this year but choosing not to. The phone is still excellent and it just seems a waste of money to me this time around. I may upgrade next September and if the prices have gone up, I'll probably get the 18 Pro Max at a discount. It is a funny time really, as smartphones have almost gotten too good and change so little year on year.
It’s going to be at least a $200 increase.
Costs have gone up for most products across the board. Apple will leverage this consumer’s expectation to increase their line as much as they can right now in order to be able to hold the price line steady again for as long as possible.
Costs have gone up for most products across the board. Apple will leverage this consumer’s expectation to increase their line as much as they can right now in order to be able to hold the price line steady again for as long as possible.
Marko3563
macrumors regular
The change between the 17PM and rumored 18PM are going to be small outside of the camera system. To me, I woud easily do the 17PM if i liked any of the color options but i am not a fan. I like the leaked 18PM Blue and i figured phone prices arent going to go down anytime soon so mind as well go with the newest and hold out until the AI boom dies down a bit and cost start to fall. However, its hard to say if Apple will readjust pricing once the cost goes down. It will be interesting to see.
The 16PM is a great device and going to a 17PM or 18PM would be a nice upgrade but i get what you are saying. I am going from an AIR to a PM unit and while I love the form factor and charm of the Air, i miss the pro camera system.
I think $200 on the low end would be good but its to be seen. I get Apple is trying to keep pricing down and seeing them work with screens to see if they can get cost cheaper is a good look, but again, Apple banks on that profit to appease shareholders and keep their hold on the marketshare value.