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Who cares about the colour? I have to remove the case to see what colour my 16 is (som kind of greenish-blue?). I just took what was in stock.
You can't really hide the color of the iPhone 17 Pro as easily. I see more of my phone color than ever because my case has a giant rectangle opening - thus there's a lot of silver exposed.

While I think it is wonderful that Apple has "glassified" their OS, I would just like the option to turn it off because I find the ubiquitous transparency distracting. However, I respect others who believe it is 'neat' or 'cool'.

Much the same, I think it is wonderful that Apple has offered "fun new colors" for their iPhones. I would just like the option to buy their Pro-level iPhone in a dark, neutral color.
 
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Very upsetting to hear this…

Looks like I’ll be going back to Silver then. I kind of regret CO.
 
I always go for black but when it wasn't an option for last year's Pro Max I went for the next closest thing, the dark blue, and I now completely forget that I don't have a black phone because if glancing at it briefly it basically looks black to me anyway, especially in low light conditions.

If Apple forces me to get some loud garish "look at me" colour this year because those are the only options then that will bother me (and I include white or close-to-white in that category) but as long as Apple includes at least one very dark colour even if it has a slight tint of some sort which is how I would categorise the dark blue 17 Pro Max that I have now then I'm not too fussed about whether there is an actual black or not.

I do of course realise that this is an entirely subjective view and my expressing my own opinion is in no way intended to be a criticism of of anyone who feels very differently to me. All viewpoints are equally valid.
 
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Steve knew to always stick to "traditional" colors like black and white. /s

imac.png
 
My prediction: It’ll come in Blood, Oatmeal, and Go Away Green.
New colors from Apple:

Ultra Violent
Infra Dead
Liver Purple
Loathsome Lilac
Matter Yellow
Burnt Hombre
Gan Green

(Apologies to Douglas Adams)

In all seriousness -- I would have to be pretty desperate to buy a phone for myself in any color other than some variation of black. Apple should ALWAYS offer a black option.
 
I don't see this as a big deal. When there are 3 or 4 colors to choose from there is always at least one (if not two) that I would be happy with. Plus, as others have said, most people use a case anyways so I think if not having black bothers someone that much then pick the darkest color and then put a black case on it instead of a clear case.

I see no problem with giving a particular color a break for a few years before bringing it back like they have done with gold and product red. Opens the way for new colors.
 
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