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Love seeing them continue to offer bold colors for those that want it… and also that they are bringing back a dark gray for those that don't. I love that Cosmic Orange exists… it's just not for me. Bit I'm so glad it is there for those that love it!

Print nerd here: While I LOVE that we are getting Pantone colors, rather than vague names like "dark cherry" that are widely open to interpretation… I'm disappointed at the use (or inconsistency) of the "C" suffix on the color numbers. The C means that it is printed on coated stock (shiny paper), versus ending in a U to indicate uncoated (dull/regular) paper. If you are printing spot color, like a 1 or 2 color print job, or a brand color that you need to nail exactly, you use an ink mixed to that color formula. So Pantone 6076 is the ink color. It may look a little different on coated vs uncoated paper, so Pantone publishes separate ink swatch books printed on each (plus one for matte, which is coated, but with a matte finish… but not as dull as uncoated paper).

If you are printing in CMYK ("4 color process" with the standard cyan, magenta, yellow, and black inks that make up most of "full color" printing), there are Pantone "Color Bridge" swatch books and CMYK formulae to simulate the spot ink colors as closely as possible. Those CMYK formulae will differ for coated and uncoated papers to better simulate the spot ink color on that type of paper. But that isn't a factor here.

For this, spot colors are the appropriate equivalent. But we aren't printing on paper. This is color anodized to aluminum, which will likely have a matte finish… but not exactly dull, it will still be shiny. So coated paper is probably the closest equivalent.

To confuse matters, Pantone has web pages for each, coated and uncoated, but not a plain "this is the color" page.
In this case, you can see that the colors look very different. On your screen, you are seeing an RGB light approximation of what an ink looks like applied to different paper stocks.

So the C is probably the best choice… but why 2 of the colors are listed with the C, and 2 of them are listed without is mind boggling, especially when there is such a big difference in how they look.

OK, rant over. Go about your day. 😉
 
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These colors are way better than the 17 Pro’s. The light blue looks amazing. The Cherry might be nice but I’d need to see more pics. The dark grey is best for watching content, the dark border disappears into the screen.

They’ll probably go with the dark grey since it’s a popular color Apple skipped this year, especially given how lackluster the 18 Pro’s upgrades are.
 
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Cherry Wine Red seems cool but this will be my first time ever that I forgo the hero color in favor of a silver iPhone Ultra. Even if the Ultra were not to happen I would most definitely go for the dark grey iPhone 18 Pro Max.
 
Getting me with colors. Have always liked the darker colors loved black and the new blue but this dark cherry hits. Was not planning on upgrading unless something significant is added as a feature and I think I will stick to that
 
I'm normally a Black or Silver guy, but damn, those Dark Cherry and Sky Blue colors are absolutely gorgeous. I can't decide between them they're so nice.
 
Glad to see MacRumors using the word color rather then the pretentious and unnecessary 'colorway' adopted by some sites.

However on my computer (16" M1 Max MacBook Pro) and to my eyes the dark cherry looks a little purple and I would need to see the phone in physical form to be able to make a judgement since I am not a fan of purple colors or hues.

It is a little sad that Apple chooses these rather muted and slightly strange, to me, colors in general for the Pro series (last year was the one year they went out on a limb with cosmic orange which my wife loves) but then most people add cases making the color of the phone moot, almost. In that case (pun intended) you should probably choose a neutral color like white or silver and let the case do the work.
 
Ugh Dark Cherry


Will look cherry or black depending on the angle, light etc

Seriously Apple, Pros can't be flashy....
 
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Can you imagine the meetings at Apple Park in which they get to discuss new colours a year or so in advance?

How many in those meetings sit there thinking “seriously, WGAF?” hoping their face doesn’t give the game away.

And we now get the exact Pantone references to boot. It’s the stuff of parody.
 
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I was mildly interested in the previously rumored deep red but wine red/purple is a hard pass. Black and a Light / Sky Blue would be amazing, though.
Bring back Midnight Green!
1000 times yes! Midnight Green on the 11 Pro was the best iPhone color of all time (besides Black).
 
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Love these color options. If they land in Sept...

Dark Gray will mark a welcomed return to "black," for some.
Dark Cherry is going to be The One. By a long shot. I have the Dark Cherry folio on my iPad mini 6. Dark w/o being black or gray.
Light Blue is a nice lighter option w/o being silver. Very fresh.
Speaking of Silver... I hope it will still be an option.
 
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I need to see these colors in person… That cherry looks more purple to me. Hoping for a more red hue in person.
 
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Look at how many comments there always are on articles only about new colors, compared to say a new chip or some minor new feature. And this is in a tech site with mostly tech enthusiasts who actually care about chips and features, how much more normal people probably care about colors over the tech. I'm convinced Apple could just come out with the same iPhone in nice new colors every year and sales numbers would largely be the same (this goes for other manufacturers too). People of course want things that "just work" as a baseline, but what they really long after are things that look good and fresh.
 
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Dark Cherry! Even though this is like the 3rd color rumor we've had. I already had my heart set on purple, then red.
 
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