Well...
1) They do have a multi-billion dollar infrastructure to build and support, and tens of thousands of employees to pay. It will cost a lot more than normal to deploy 4G, too.
2) Do you accept the premise that Apple needs to charge so much for their devices, MobileMe, and developer royalties? Or is the billions of profit they've made okay?
3) I don't really care. Especially since you can buy unlimited texting![]()
The price itself is not the main point of my posts. My point is that you cannot equate the way SMS is charged, with the way data connections are charged. They're totally different technologies, with different advantages, and different purposes.
Regards.
1) Indeed, but I would argue the pricing plans in place provide the capital means to reinvest, pay employees, and support said infrastructure AND kick back some profit to shareholders. Given how much growth AT&T Mobility has seen since the iPhone was released and given how all other competition to this market is shut out with that 5 year contract with Apple, I should think they'll have squirreled away quite enough to invest in and implement 4G. There is no need to fleece consumers for more than is necessary.
I think the brilliance of AT&T's board has overlooked the possibility that after their 5 years are up, Apple will probably have courted one or more competitors to host plans for the future generations of the iPhone. Who will stand out above the rest when these negotiations begin in earnest and real competition forces their hand? Mr. 20 cents a minute, or Mr. Reasonable & Truly Unlimited Plan?
2) I think the billions they've made reflect a great credit to their leadership and success with products and services people obviously are willing to buy. This said, no one forces me to buy Apple products. The quality and utility of a product or service are what I determine will make it worth it to purchase. I personally think Apple products are still overpriced, but we are seeing this slowly change as they gain market share. As an example, the cost of configuring a new Mac with additional RAM used to be scandalous. Now it's arguably tolerable. This change didn't happen overnight. Neither will the Cupertino market ideology, but it must as supply and demand warrant. So it follows that eventually, AT&T will change their pricing structure if less people are buying their product or regulators or legislation intervene to protect the consumer from unfair price gouging. True, no one forces me to SMS or buy an SMS package. Still ... I think lines need to be drawn in the sand at some point as technologies advance. It isn't jealousy of AT&T's wealth I decry. I decry the means in which some of this profit is obtained. I am not alone.
3) Well, thanks for playing, but not everyone cares to shell out that extra dough for a service that costs the provider relatively little to nothing to offer.
My point IS the cost, regardless of the technology behind the product. Unless people start questioning things like pricing (package or a la carte), the status quo will never change. I think the cell carriers would be wise to actually compete for and retain my business, not dismiss it as a statistic.
Cheers!
