I still have NO idea why software updates for the iPod touch are different than for the Apple TV. The official speak from Apple is that the iPod touch is not a subscription device while the Apple TV is, because the Apple TV brings in revenue through movie and TV purchases/rentals.
- You can buy music through the iPod touch
- Now you can buy Movies and TV through the iPod touch
- You can buy apps on the iPod touch, a significant portion of which goes straight to Apple.
I think that just the app/game revenue alone from the iPod touch probably far outweighs the movie rental revenue on the Apple TV, so why are they still using this accounting method that "forces" them to charge for upgrades?
😕