Sananda, you seem to forget, that although the iPhone is now subsidised in a traditional way, the cheaper monthly payment for the old iphone actually had to be shared with apple. So whether they have to share it with apple or put it towards the iPhone seems the same. And not only that, the new phone _is_ propably cheaper to subsidise than the old one, so even less should go towards the "extra" (be it sharing with apple or t'wards the phone).