So Apple lies to us once again. The glass is not 30x stronger than glass and I doubt that video of the glass bending in the iP4 ads is even real. False advertising 1. For the reception issue & 2. For the glass.
I really hope that KPN screw Apple for this blatant lying.
Oh by the ay Stevey boy where this software fix for my phone ya prick!
No they aren't lying. The glass is almost certainly 30x stronger than previously used glass. However, as people above have mentioned, that doesn't really have any bearing on dropping it.
When you subject something to an impact, strength is definitely a good thing to have as this means the material can deform more before failing. However, what you really need is a material with a high toughness. The toughness governs how fast cracks can propogate in a material. Higher toughness = less crack propogation = more load required for failure.
Unfortunately while ceramics can be made to be very strong and hard (resistance to scratching), it is much more difficult to make them tough and so most will see brittle failure as the main failure mode when subjected to a load.
A lot of 'strength' terms are banded around as the same thing, but in case anyone was wondering (in slightly more laymans terms)
Strength = resistance to deformation before failure
Hardness = resistance to scratching
Toughness = resistance to cracks
Stiffness = resistance to bending
Anyone shocked by the phone breaking unfortunately must be in a bit of a dreamland as I would be pretty certain that the units ability to withstand a drop from a few feet onto a hard surface wouldn't have been particularly high on Apples list of design features. This is exactly why 'tough' products exist when there is a likelihood of the unit being dropped, hit, crushed etc. A 'premium' product like iPhone 4 is designed primarily to work well (slightly ironic there...), look good and feel good, which it does very well. However, impact resistance it does not have and will never have until Apple make an iPhone Tough.
So not lying, not misleading or false advertising, just life.