I think Steve was referring to the percents in comparison with the percents of each other.
Like...okay Say the 3GS dropped 30% of the calls made on it. (Yes I get it, it's a big number..). Then, in the wording I understood it to mean, the iPhone 4 would only drop less than 1% more of that. He's not saying 1% more based on that 30%...he's saying it as in then the iPhone 4 would drop 31% of the calls made on itself. Like...1% more..as in literally 1% more. Not 1% of the 30%. Cuz that would be like... 0.3?. Then the iPhone 4 could at most only drop 30.3% of it's calls.
Get it? I mean, I get what you're saying too. I'm saying it could honestly go either way how he worded it. My understanding was ^^.
Steve's wording is very clear that the iPhone 4 drops more calls than the 3GS, but 'less than one in one hundred' more - not 'less than one percent more'. Percentages are relative, but 'one in one hundred calls' is a concrete measurement.
I think, though, he was absolutely playing the ambiguity against his audience.