I wonder what else Apple apologists can come up with? Have you read the article? Do you understand the math (at least a little)? The article says: "4.7% of iPhone 4 owners reported an accident to SquareTrade in the first 4 months of ownership, almost 70% higher than iPhone 3gs owners, 2.8% of whom had an accident over the same time period." It's all in percentages (of the actual number of users) which automatically takes into account the increased (or decreased) number of phones. What it say is that out of 100 iPhone 4 users, on average, 4.7 of them will have an accident. Out of 100 iPhone 3GS users, only 2.8 owners will have a problem. That's a huge difference. iPhone 4 is 68% more likely to get damaged. Absolute failure on part of Apple's design team.