I apologise sincerely to the guy who had the random screen scratches.
Whilst mine is nowhere near as serious, it has similarly only ever been in my pocket (I've only wore jogging pants since I got it, not the same pair everyday ofc

).
Basically, a piece of cotton lint has somehow made a jagged 1cm scratch down the front of my phone's screen.
Apple clearly are not using Gorilla Glass on this thing. Whatever it is, its actually WORSE than last years.
The IP4/4S wasnt immune to screen scratches by any means, but they were pretty much only limited to hairlines visible under bright direct light, unless you really abused it.
My 3rd replacement is arriving tomorrow. Its safe to say that I'm not looking forward to it, especially after finding out my 6th rMBP has really bad image retention issues with the screen.
I think I'll pick up a 64GB 4S off eBay for half the price of a 5. Or I could get an S3 for a similar price. Either way, I'm becoming extremely tired of Tim Cook's pathetic leadership of Apple. MONEY MONEY MONEY. Screw the consumers.