When I received my iPhone 5 on the first day, I noticed a small scuff above the seam on the side. It was noticeable but only because I knew it was there. I decided to live with it, eventually my iPhone will get scratched. But weeks went by and it killed me inside to know that I paid $1,100 for a phone full price and got it scratched out of the box. I decided I'd get over it.
Today, I went into the Apple Store Eaton Centre in Toronto to buy AppleCare+ and when they took it to the back to run a diagnostic on it, the Genius came back and said he noticed it was scuffed and asked if I wanted a replacement. Wow! That's customer service.
So we ran through the procedure and while I waited, the people on either side of me were there for the same problems I encountered. Low battery life and scuffs. I thought, wow, this is a really widespread problem. Nope, it was even worse than I thought. After running through all the paperwork, we took my replacement out of the box and it too was scuffed. This one pretty severely!
The Apple Genius was patient and understood that he couldn't give me another damaged iPhone and got me a second replacement. This one was ok.
With Maps, widespread scuffed iPhones, unprepared for the dock connector switch, unprepared for cases.. it's like Apple didn't even know it was releasing an iPhone in September. Everything seems rushed and released before it was ready. What gives?? This isn't the Apple I've been buying from for 10 years.