By that logic the iPhone 4S would have been called the iPhone 5. It wasn't becuase that's not the logic that Apple is following.
It's not that hard to work it out: New number for new design. Add a letter instead if it's an internal upgrade. Very simple. It has NOTHING to do with what generation or what release it is.
iPhone 4 = New design
iPhone 4S = Internal upgrade
iPhone 5 = New design
iPhone 5S = Internal upgrade
iPhone 6 = New design
iPhone 6S = Internal upgrade
Are you getting it yet?
Who cares about the name. With this release time (sept) it will give me a chance to review the 4G windows phones.
So far the windows phones are pretty good, and if they continue to improve apollo 4g LTE phone might be close enough.