They should just do it the old way. If you want one, line up outside and get one. That way those who "really" want one will line up 1 per person per week. Those who don't line up, don't. This online reservation system isn't all that reliable and it penalizes those who don't need to sign a contract or don't want to sign a contract. Apple is in the cell phone selling business, not the cell phone contract business. All they care is that they get $800 per phone, which quite a few people are willing to give them. Requiring a contract and then screwing up the reservation system is just making things more complicated. The Apple people have no idea when shipments are coming in, and if they are all allotted for online reservations (which is luck of the draw depending on how quickly you can refresh or if you happen to refresh at the right time).
Total mess and suffice it to say, if I weren't so tied to the iPhone I would be out of here. I've been using Android and I miss a physical home button, the back button is completely confusing since at times it takes you back, but other times it takes you outside to another app. Since when does a back button take you out of an app entirely? If you want to switch apps, use the task switcher. And an alarm went off, and then crashed while it was at max loudness....and an ad was showing on the screen. Couldn't stop it, super annoying, waking people up. Just held down the power button to shut down the phone. Stuff like that that I can't deal with. [end rant]